Notes to the consolidated statement of financial position

3.Cash and cash equivalents

As of 31 December 2025, the Group has cash and cash equivalents of  290.0 million (previous year: € 368.2 million). This comprises balances with credit institutions including short-term financial investments with an original maturity of up to three months. The average effective interest rate on financial investments amounted to 1.5% (previous year: 1.8%) for countries without hyperinflation. In hyperinflationary countries, the average effective interest rate on financial investments amounted to 23.0% (previous year: 62.4%).

4.Inventories

Inventories are broken down into the following major groups:

T.11 Inventories (In € million)

 

2025

2024

Goods/inventory and finished goods

 

 

Footwear

824.0

672.4

Apparel

480.0

473.2

Accessories/Others

195.5

211.2

Raw materials, consumables and supplies

24.4

34.5

Prepayments made

1.5

0.3

Goods in transit

463.8

576.0

Inventory adjustments related to returns

70.8

46.1

Total

2,060.0

2,013.7

The raw materials, consumables and supplies mainly relate to raw materials for the production of golf clubs and footwear.

The table shows the carrying amounts of the inventories net of value adjustments. Of the value adjustments in the amount of € 205.9 million (previous year: € 111.4 million) approx. 71.3% in financial year 2025 (previous year: approx. 67.2%) were recognised in profit or loss in cost of sales.

The amount of inventories recognised as an expense during the period corresponds essentially to the cost of sales shown in the consolidated income statement.

Inventory adjustments related to returns represent the historical costs of the inventories for which a return is expected.

5.Trade receivables

The trade receivables are broken down as follows:

T.12 Trade receivables (In € million)

 

2025

2024

Trade receivables, gross

968.4

1,308.5

Less provision for risks

-55.0

-61.9

Trade receivables, net

913.4

1,246.5

The change in the provision for risks for financial assets in the "trade receivables" class measured at amortised cost relates to receivables in connection with sales from contracts with customers and has developed as follows:

T.13 Change of risk provisions for trade receivables (In € million)

 

2025

2024

Status of provision for risks as of 1 January

61.9

65.0

Foreign exchange differences

-2.1

-0.6

Net reassessment of risk provisions

29.9

1.9

Utilisation

-34.7

-4.3

Status of provision for risks as of 31 December

55.0

61.9

The age structure of trade receivables is as follows:

T.14 Age structure 2025 (In € million)

 

 

 

Past due

2025

Total

Not due

0-30
days

31-90
days

90-180
days

Over 180
days

Trade receivables, gross

968.4

753.5

94.3

55.5

26.4

38.6

Provision for risks

-55.0

-14.5

-2.0

-6.2

-2.8

-29.5

Trade receivables, net

913.4

739.0

92.3

49.3

23.6

9.1

Expected loss rate

 

1.9%

2.1%

11.2%

10.6%

76.4%

T.15 Age structure 2024 (In € million)

 

 

 

Past due

2024

Total

Not due

0-30
days

31-90
days

90-180
days

Over 180
days

Trade receivables, gross

1,308.5

1,053.2

84.5

79.6

28.6

62.6

Provision for risks

-61.9

-16.2

-2.3

-3.8

-3.5

-36.2

Trade receivables, net

1,246.5

1,037.0

82.2

75.9

25.0

26.4

Expected loss rate

 

1.5%

2.7%

4.7%

12.4%

57.8%

With respect to the net carrying amounts of trade receivables, PUMA assumes that the debtors will satisfy their payment obligations or that, in the event of a default, the net carrying amount will be covered by existing credit insurance. There are no significant risk concentrations as the customer base is very broad and there are no correlations.

Trade receivables are derecognised when, in the context of factoring agreements, essentially all risks and opportunities relating to these receivables have been transferred to a third party. As of 31 December 2025, receivables in the amount of € 59.7 million (previous year: € 269.7 million) were derecognised as a result of factoring agreements. In the reporting year 2025, this relates mainly to PUMA India and PUMA Japan. The purchase price corresponds to the nominal amount of the respective receivable, less the deductions granted by PUMA (e.g. cash discounts), as well as the factoring fee and interest. The Cash Flows are categorised as cash inflow from operating activities in the consolidated statement of Cash Flows.

6.Other current financial assets

Other current financial assets are broken down as follows:

T.16 Other current financial assets (In € million)

 

2025

2024

Fair value of derivative financial instruments

42.1

147.1

Lease receivables

8.8

12.4

Remaining financial assets

34.9

168.8

Total

85.8

328.3

The amount shown is due within one year. The fair value corresponds to the carrying amount.

7.Other current financial assets

Other current assets are broken down as follows:

T.17 Other current assets (In € million)

 

2025

2024

Prepaid expense relating to the subsequent period

118.8

102.1

Other receivables

198.9

158.7

Total

317.7

260.9

The amount shown is due within one year. The fair value corresponds to the carrying amount.

Other receivables mainly include receivables relating to VAT of € 123.0 million (previous year: € 100.0 million) and other taxes of € 54.0 million (previous year: € 35.3 million).

8.Deferred taxes

Deferred taxes refer to the items presented below:

T.18 Deferred taxes (in € million)

 

2025

2024

Tax loss carry-forwards

49.2

56.3

Inventories

46.5

62.0

Remaining current assets

8.1

12.8

Non-current assets

6.5

48.4

Lease liabilities (current and non-current)

144.7

286.9

Provisions and other liabilities

113.0

124.4

Deferred tax assets (before netting)

368.0

590.7

Current assets

16.1

47.3

Intangible assets

1.8

41.7

Right-of-use assets

129.2

243.5

Remaining non-current assets

10.8

26.9

Provisions and other liabilities

4.2

1.8

Deferred tax liabilities (before netting)

162.1

361.2

Deferred tax assets, net

205.9

229.5

As of 31 December 2025, tax loss carry-forwards totalled € 756.4 million (previous year: € 417.2 million). Deferred tax assets on these items are recognised at the amount for which the realisation of the associated tax benefits through future taxable profits is probable. In the 2025 financial year, no deferred taxes were recognised for loss carry-forwards amounting to  465.2 million (previous year: € 143.6 million); of this amount, € 401.7 million (previous year: € 136.4 million) are non-forfeitable. The remaining tax loss carry-forwards for which no deferred tax assets were recognised, amounting to € 63.5 million (previous year: € 7.2 million), will expire within the next six years.

In addition, no deferred tax items were recognised for temporary differences in the amount of € 541.3 million (previous year: € 20.7 million) because they were not expected to be realised as of the balance sheet date.

For Group companies that achieved a negative tax result in this or the previous financial year, a total of deferred tax assets in the amount of € 116.8 million were recognised after deduction of any deferred tax liabilities (previous year: € 190.5 million) as sufficiently positive tax results can be expected in the future on the basis of the relevant projections. These deferred tax assets are attributable in particular to the companies in Germany and Mexico.

No deferred taxes on retained profits at subsidiaries were recognised where these gains are to be reinvested on an ongoing basis and there is no intention to make a distribution in this respect.

Deferred tax assets and liabilities are netted if they relate to a taxable entity and can in fact be netted. Accordingly, they are shown in the balance sheet as follows:

T.19 Deferred tax assets and liabilities (in € million)

 

2025

2024

Deferred tax assets

211.0

243.6

Deferred tax liabilities

5.2

14.2

Deferred tax assets, net

205.9

229.5

The development of deferred tax assets, net is as follows:

T.20 Movement of deferred taxes (in € million)

 

2025

2024

Deferred tax assets, net as of 1 January

229.5

283.7

Recognition in the consolidated income statement

-48.7

-15.0

Adjustment related to remeasurements of the net defined benefit liability,
recognised in other comprehensive income

-0.6

0.7

Adjustment related to the cash flow hedge reserve,
recognised in other comprehensive income

33.2

-35.0

Adjustment related to the reserve for hedging costs - options,
recognised in other comprehensive income

-0.1

-0.2

Adjustment related to the reserve for hedging costs - forward contracts,
recognised in other comprehensive income

3.2

1.3

Foreign exchange effects

-10.6

-6.2

Deferred tax assets, net as of 31 December

205.9

229.5

9.Property, plant and equipment

The development of property, plant and equipment is shown in the following tables:

T.21 Movements of property, plant & equipment 2025 (in € million)

 

Real estate

Technical equipment and machinery

Other equipment, furniture and fixture

Assets under construction

Total

Costs as of
1 January 2025

220.6

315.9

842.6

41.7

1,420.7

Additions

1.7

21.0

75.6

40.4

138.7

Disposals

-1.8

-16.9

-75.4

-8.0

-102.2

Transfers

-1.0

4.0

19.8

-25.5

-2.7

Effect of foreign exchange rates

-10.0

-16.2

-52.2

-2.5

-81.0

As of 31 December 2025

209.4

307.7

810.4

45.9

1,373.4

Accumulated depreciation as of 1 January 2025

-70.4

-69.0

-515.6

0.0

-655.0

Depreciation

-5.1

-17.5

-99.0

0.0

-121.6

Disposals

1.7

12.6

71.2

0.0

85.5

Transfers

1.4

-0.0

0.1

0.0

1.5

Impairment losses

-8.6

0.0

-1.9

0.0

-10.5

Effect of foreign exchange rates

4.0

4.1

31.0

0.0

39.1

As of 31 December 2025

-77.0

-69.9

-514.2

0.0

-661.1

Net carrying amount as of
31 December 2025

132.4

237.9

296.1

45.9

712.3

T.22 Movements of property, plant & equipment 2024 (in € million)

 

Real estate

Technical equipment and machinery

Other equipment, furniture and fixture

Assets under construction

Total

Costs as of
1 January 2024

189.5

222.5

753.2

94.8

1,260.0

Additions

2.5

30.4

112.8

40.3

185.9

Disposals

-3.3

-3.9

-64.9

-2.2

-74.3

Transfers

9.4

56.9

23.7

-94.6

-4.7

Effect of foreign exchange rates

22.5

10.0

17.8

3.4

53.7

As of 31 December 2024

220.6

315.9

842.6

41.7

1,420.7

Accumulated depreciation as of 1 January 2024

-56.0

-49.7

-468.7

-0.0

-574.4

Depreciation

-6.5

-17.9

-97.8

0.0

-122.3

Disposals

1.9

3.4

61.1

0.0

66.4

Transfers

0.0

-0.3

0.4

0.0

0.1

Impairment losses

-8.8

0.0

-0.6

0.0

-9.4

Effect of foreign exchange rates

-0.9

-4.5

-10.0

0.0

-15.3

As of 31 December 2024

-70.4

-69.0

-515.6

0.0

-655.0

Net carrying amount as of
31 December 2024

150.2

246.9

326.9

41.7

765.7

The Group owns office space in Argentina (Latin America segment) which is classified as investment properties. As of 31 December 2025, these are reported with a carrying amount of € 15.4 million (previous year: € 27.7 million) in property, plant and equipment under real estate. The fair value of investment properties as of 31 December 2025 is € 15.4 million (previous year: € 20.9 million). This was determined by external, independent valuers who have relevant professional qualifications and current experience with the location and type of properties to be valued. The fair value was determined on the basis of the market-comparative approach, which reflects the most recent transaction prices for similar properties. In the current financial year, impairment losses of € 8.6 million (previous year: € 8.8 million) were recognised in financial expenses for investment properties based on fair value. In the previous year, the write-down was based on the calculation of the value in use, taking into account the cost of capital rate of 3.8%. The affected asset is reported in the segment reporting in the Latin America region. The Group intends to sell these investment properties in 2026.

Rental income generated by the group from investment property amounted to € 1.0 million in the financial year (previous year: € 1.4 million). Direct operating expenses for the investment property, all of which generated rental income in the reporting year, amounted to € 0.0 million (previous year: € 0.0 million).

10.Leases

PUMA as lessee

The Group rents and leases offices, warehouses, facilities, technical equipment and machinery, motor vehicles and sales rooms for its own retail business. As a rule, the lease agreements have a term of between one and fifteen years. Some agreements include renewal options and price adjustment clauses.

The carrying amounts of the right-of-use assets recognised in the statement of financial position refer to the following classes of assets:

T.23 Right-of-use assets 2025 (in € million)

 

Real estate –
retail stores

Real estate –
warehouses & offices

Other

Total

Depreciation

122.9

95.6

13.3

231.9

Additions

140.4

199.0

6.7

346.1

Net carrying amount as of
31 December 2025

478.3

580.3

45.2

1,103.8

T.24 Right-of-use assets 2024 (in € million)

 

Real estate –
retail stores

Real estate –
warehouses & offices

Other

Total

Depreciation

117.4

87.9

13.5

218.7

Additions

147.6

67.5

11.9

227.0

Net carrying amount as of
31 December 2024

528.9

522.5

65.4

1,116.8

The item "Others" includes technical equipment and machinery, as well as motor vehicles.

The following recognised lease liabilities result:

T.25 Lease liabilities (In € million)

 

2025

2024

Current lease liabilities

217.6

220.6

Non-current lease liabilities

1,011.2

1,010.0

Total

1,228.9

1,230.6

The amounts recognised in the consolidated income statement are:

T.26 Recognised in income statement (In € million)

 

2025

2024

Depreciation of right-of-use assets incl. impairment losses and reversal of impairment losses (included in operating expenses)

261.7

196.6

Interest expenses
(included in financial expenses)

55.7

51.1

Expenses for short-term leases
(included in operating expenses)

9.3

10.0

Expenses for leases of low-value assets
(included in operating expenses)

1.1

1.0

Expenses for variable lease payments
(included in operating expenses)

34.1

36.6

Total

361.8

295.2

Variable lease payments are incurred in connection with the Group's own retail stores. These are based on the sales amount and are therefore dependent on the overall economic development.

Total cash outflows from lease liabilities in 2025 amounted to € 303.4 million (previous year: € 273.6 million).

Due to reduced earnings prospects based on updated financial planning and estimates, impairment losses in the total amount of  19.6 million were recorded right-of-use assets in connection with own retail stores in financial year 2025 (previous year: € 7.3 million). To determine the impairment, the recoverable amount was calculated for the individual retail stores. The recoverable amount for the impaired retail stores is € 84.9 million (previous year: € 16.7 million), of which € 84.9 million was determined on the basis of the value in use (previous year:€ 15.4 million). In the financial year under review, reversals of impairment losses amounting to a total of € 1.3 million (previous year: € 29.4 million) were recorded for retail stores. There were no impairment losses or impairment reversals in the other categories of right-of-use assets.

Furthermore, an impairment loss totalling € 11.5 million was recognised for the cash-generating unit PUMA Canada within the North America segment. This was due to reduced earnings prospects for the following annual periods. Assumptions for the impairment test performed in this regard can be found in Chapter 11.

In 2025, PUMA entered into lease agreements that had not yet commenced by year-end. As a result, no lease liabilities and no corresponding right-of-use assets were recognised as of 31 December 2025. Future lease payments in connection with these agreements amount to € 5.0 million (previous year: € 16.0 million) for the next year, € 20.6 million (previous year: € 75.9 million) for years two to five and € 20.5 million (previous year: € 97.1 million) for the period thereafter. The lease terms amount to up to 10 years (previous year: 12 years).

The maturity analysis of lease liabilities is as follows:

T.27 Maturity analysis of lease liabilities (in € million)

 

2025

2024

Due within one year

265.0

265.0

Due between one and five years

685.1

678.9

Due after more than five years

501.0

502.5

Total (undiscounted)

1,451.1

1,446.5

Interest expense (not yet realised)

-222.2

-215.9

Total

1,228.9

1,230.6

PUMA as lessor

PUMA rents out properties owned and leased as a lessor. From the lessor's point of view, these (sub)leases are classified as operating or finance leases.

The net investments from finance leases are shown as receivables in the balance sheet and are reduced by the repayment portion included in the lease payment. The interest portion included in the lease payment is reported as interest income in the financial result.

The maturities of the existing receivables on lease payments against third parties classified as finance leases are as follows:

T.28 Maturity analysis of lease receivables (in € million)

 

2025

2024

Due within one year

10.0

13.9

Due between one and five years

10.8

16.5

Due after more than five years

0.3

2.1

Total (undiscounted)

21.2

32.5

Interest income (not yet realised)

-3.2

-4.0

Provision for risks

-0.2

-0.3

Total

17.8

28.2

The following income was recognised in the consolidated income statement in connection with leases:

T.29 Recognised in income statement (In € million)

 

2025

2024

Operating leases

 

 

Fixed rental income

1.4

1.8

Finance leases

 

 

Variable rental income

1.0

1.6

Total rental income (included in other operating income)

2.4

3.4

Selling loss (profit) (included in other operating income)

-0.4

2.5

Interest income (included in financial income)

1.7

2.5

Future lease payments from operating leases for the coming year amount to € 1.6 million (previous year: € 1.8 million) and for years two to five to € 3.6 million (previous year: € 7.4 million).

11.Intangible assets

Intangible assets mainly include goodwill, intangible assets with indefinite useful lives (e.g. brands), assets associated with the Company's own retail activities and software licenses.

The development of intangible assets is shown in the following table:

T.30 Movements of intangible assets 2025 (in € million)

 

Goodwill

Intangible assets with an indefinite useful life

Other
intangible assets

Total

Costs as of
1 January 2025

283.5

154.5

408.4

846.5

Changes in the scope of consolidation

-1.9

0.0

0.0

-1.9

Additions

0.0

0.0

67.1

67.1

Disposals

0.0

-17.6

-11.9

-29.6

Transfers

0.0

0.0

1.5

1.5

Effect of foreign exchange rates

-7.2

-15.9

-4.4

-27.4

As of 31 December 2025

274.5

121.1

460.7

856.2

Accumulated amortisation as of 1 January 2025

-46.3

-17.6

-196.8

-260.7

Amortisation

0.0

0.0

-37.6

-37.6

Disposals

0.0

17.6

8.7

26.3

Transfers

0.0

0.0

-0.2

-0.2

Impairment losses

-41.4

0.0

-0.8

-42.2

Effect of foreign exchange rates

2.0

0.0

3.4

5.4

As of 31 December 2025

-85.7

0.0

-223.2

-309.0

Net carrying amount as of
31 December 2025

188.8

121.1

237.4

547.2

T.31 Movements of intangible assets 2024 (in € million)

 

Goodwill

Intangible assets with an indefinite useful life

Other
intangible assets

Total

Costs as of
1 January 2024

285.3

146.3

397.5

829.1

Additions

0.0

0.0

74.2

74.2

Disposals

0.0

0.0

-67.8

-67.8

Transfers

0.0

0.0

4.2

4.2

Effect of foreign exchange rates

-1.7

8.2

0.5

6.9

As of 31 December 2024

283.5

154.5

408.4

846.5

Accumulated amortisation as of 1 January 2024

-46.3

-17.6

-234.5

-298.2

Amortisation

0.0

0.0

-29.2

-29.2

Disposals

0.0

0.0

67.0

67.0

Transfers

0.0

0.0

0.3

0.3

Effect of foreign exchange rates

-0.1

0.0

-0.5

-0.5

As of 31 December 2024

-46.3

-17.6

-196.7

-260.7

Net carrying amount as of
31 December 2024

237.2

136.9

211.7

585.8

The item Other intangible assets includes advance payments in the amount of € 24.2 million (previous year: € 20.7 million).

Current depreciation of intangible assets in the amount of € 37.6 million (previous year: € 29.2 million) is included in other operating expenses. Of this amount, € 10.9 million is attributable to sales and distribution expenses (previous year: € 7.7 million), € 0.0 million to expenses for product management/merchandising (previous year: € 0.0 million) and € 26.7 million to administrative and general expenses (previous year: € 21.5 million).

Disclosures on planning assumptions for impairment tests

Goodwill and intangible assets with indefinite useful lives are not amortised according to schedule. Impairment tests with regard to goodwill were performed in the past financial year using the discounted Cash Flow method. The data from the three-year plan for the respective cash-generating unit or group of cash-generating units was used as a basis for this. Planning on the level of the cash-generating units was thereby derived from the PUMA Group's three-year plan. The following key assumptions have been made for the PUMA Group plans:

Based on the Group’s planning and the fundamental assumptions regarding overall economic development, it is assumed that geopolitical tensions will not increase further. Under these conditions, we expect sales in the reporting currency, the euro, to increase in the mid to high single-digit percentage range in the following financial years, after a slight percentage decline in 2026. The planned sales growth results from the implementation of the corporate strategy and the increase in PUMA's brand desirability.

Furthermore, PUMA expects an improvement in the EBIT margin in the medium term to a percentage slightly above a mid-single-digit percentage range. The improvement in the EBIT margin in the planning period results, alongside sales growth, from an increase in the gross profit margin, for example due to a higher share of own retail sales as a result of the disproportionate growth of the E-commerce distribution channel. Furthermore, the slightly weaker percentage increase in other operating income and expenses compared to sales growth is expected to contribute to the improvement of the EBIT margin, as, for example, the operational prerequisites for the planned sales growth in the coming years are essentially in place and economies of scale can be realised as a result. In addition, the “nextlevel” efficiency programme is intended to contribute to realising cost savings and achieving operating leverage.

The planning of investments and working capital is based on historical experience and is carried out in accordance with strategic objectives.

The future tax payments are based on current tax rates in the respective countries.

For periods beyond the three-year plan, an annual growth rate is determined and used to forecast future Cash Flows beyond the three-year period. The assumed growth rate is based on long-term expectations of inflation rates and does not exceed the long-term average growth rates for the business area in which the respective cash-generating unit, or group of cash-generating units, operates.

The recoverable amount for the respective cash-generating unit or group of cash-generating units was determined on the basis of value in use. In the financial year 2025, this resulted in an impairment loss on goodwill of the cash-generating units PUMA Japan and PUMA Canada totalling € 41.4 million (previous year: no impairment loss), which is included in other operating expenses.

Intangible assets with an indefinite useful life

In connection with the Golf business unit (CPG – Cobra PUMA Golf), the Cobra brand exists as an intangible asset with an indefinite useful life amounting to € 121.1 million (previous year: € 136.9 million). The carrying amount of the Cobra brand is significant in comparison to the overall carrying amount of the intangible assets with an indefinite useful life. It was assigned to the North America business segment, where the headquarters of Cobra PUMA Golf is located. The recoverable amount of the Cobra brand was determined using the relief-from-royalty method (level 3 – see explanation in Chapter 14). A discount rate of 9.4% p.a. (previous year: 10.0% p.a.), a royalty rate of 6.0% (previous year: 6.0%) and a sustainable 2.0% growth rate (previous year: 2.0%) were used. Cobra or CPG's three-year plan shows average revenue growth in the low-to-mid double-digit percentage range. The management's key assumptions about improvement in the EBIT margin in Cobra's or CPG's three-year plan are essentially in line with the fundamental assumptions in the plans at Group level. The estimated recoverable amount of the Cobra brand exceeds its carrying amount by approximately € 15.0 million (previous year: approx. € 19.9 million).

A reduction of the royalty rate to approximately 5.4% (previous year: approx. 5.2%) or a reduction of the average planned sales revenues by approximately 20.8% (previous year: approx. 13.2%) would not result in any impairment requirement for the Cobra brand, and the recoverable amount would correspond to the carrying amount.

If there is evidence that the underlying Cobra business is insufficiently profitable, the trademark is not only valued individually using the “Relief-from-Royalty Method”, but the recoverable amount of the cash-generating units to which the trademark is attributable is determined. In 2025, there were no indications of this.

Goodwill

Goodwill is allocated to the Group's identifiable groups of cash-generating units (CGUs) according to the countries where the activities are carried out. Summarised by regions, goodwill is allocated as follows:

T.32 Composition of goodwill (in € million)

 

2025

2024

PUMA UK1

8.6

1.7

Genesis1

0.0

7.4

Subtotal Europe

8.6

9.1

PUMA Canada

0.0

9.5

PUMA United NA

0.0

2.1

Subtotal North America

0.0

11.6

PUMA Argentina

14.9

16.8

PUMA Chile

0.5

0.5

PUMA Mexico

10.8

10.6

Subtotal Latin America

26.2

27.9

PUMA China

2.5

2.5

PUMA Taiwan

12.1

13.2

Subtotal Greater China

14.6

15.6

PUMA Japan

0.0

33.6

Subtotal Rest of Asia-Pacific

0.0

33.6

stichd

139.4

139.4

Total

188.8

237.2

1 In the context of an intragroup business transfer, all assets, incl. the goodwill of Genesis, were transferred to PUMA UK.

The following table contains the assumptions for the performance of the impairment tests in 2025:

T.33 Assumptions impairment test 2025

 

Tax rate
(range)

WACC before tax (range)

WACC after tax (range)

Europe

25.0%

11.8%

9.6%

North America1

26.3%

11.7%

8.9%

Latin America

27.0%-35.0%

14.8%-43.7%

10.9%-36.6%

Greater China

20.0%-25.0%

11.6%

9.0%-9.6%

Rest of Asia-Pacific1

38.1%

15.6%

9.3%

stichd1

25.0%

11.3%

8.8%

1 The information for North America, Asia/Pacific (excluding Greater China) and stichd relates in each case to only one cash-generating unit (CGU)

The tax rates used for the impairment test correspond to the actual tax rates in the respective countries. The weighted average cost of capital (WACC) was derived on the basis of the weighted average cost of total capital, taking into account a standard market capital structure (ratio of debt to equity) and including the most important listed competitors (peer group).

In addition, a growth rate of 2.0% (previous year: 2.0%) is generally assumed. A growth rate of less than 2.0% (previous year: less than 2.0%) was applied only in justified exceptional cases, where the long-term expectations on inflation rate for the country in which the cash-generating unit operates were lower than the assumed growth rate; this applies, in particular, to the UK, China, Japan and Taiwan.

The cash-generating unit stichd includes goodwill of € 139.4 million (previous year: € 139.4 million), which is significant in comparison to the overall carrying amount of goodwill. The recoverable amount was determined by a value-in-use calculation with a discount rate of 8.8% p.a. (previous year: 9.7% p.a.) and a growth rate of 2.0% (previous year: 2.0%). The three-year plan of stichd shows sales growth in the mid single-digit percentage range. The three-year plan of stichd illustrates that the company expects a stronger improvement in the EBIT margin compared to the Group, something that stichd has already achieved in the past, and a return to its historical profitability is expected. The estimated recoverable amount of stichd exceeds the carrying amount by € 78.7 million (previous year: € 186.0 million). An increase in the discount rate to approx. 10.3% or a reduction in the average planned operating result (EBIT) over the three-year period of approx. 16.5% would not lead to any impairment requirement for the goodwill of stichd, and the recoverable amount would correspond to the carrying amount.

The cash-generating unit PUMA UK includes goodwill of € 8.6 million (previous year: € 1.7 million). The goodwill of Genesis was transferred to PUMA UK following the acquisition. The three-year plan for PUMA UK shows sales growth in the low single-digit percentage range. In the three-year plan for PUMA UK, an improvement in the EBIT margin is expected in line with the Group planning. The estimated recoverable amount of PUMA UK exceeds the carrying amount by € 24.6 million (previous year: € 78.4 million). An increase in the discount rate to approximately 11.3% or a reduction in the average planned operating result (EBIT) over the three-year period of approximately 17.4% would not lead to any impairment requirement for the goodwill of PUMA UK and the recoverable amount would correspond to the carrying amount.

The cash-generating unit PUMA Argentina includes goodwill of € 14.9 million (previous year: € 16.8 million). The three-year plan for PUMA Argentina shows sales growth in the mid double-digit percentage range. In the three-year plan for PUMA Argentina, an improvement in the EBIT margin in line with Group planning is expected. The estimated recoverable amount of PUMA Argentina exceeds the carrying amount by € 9.8 million (previous year: € 248.6 million). An increase in the discount rate to approx. 42.7% or a reduction in the average planned operating result (EBIT) over the three-year period of approx. 7.9% would not lead to any impairment requirement regarding the goodwill of PUMA Argentina and the recoverable amount would correspond to the carrying amount.

The cash-generating unit PUMA Japan contains goodwill of € 0.0 million (previous year: € 33.6 million). The existence of an indication of impairment resulted in an impairment loss of € 32.4 million in the first half of 2025 due to the reduction in earnings prospects in the calculation of the recoverable amount. The recoverable amount of € 128.6 million was determined by a value-in-use calculation using a discount rate of 9.3% p.a. and a growth rate of 1.4%. The underlying medium-term planning for "Japan" shows sales growth in the mid to high single-digit percentage range and an improvement in the EBIT margin from a low to a mid single-digit percentage.

The cash-generating unit PUMA Canada includes goodwill of € 0.0 million (previous year: € 9.5 million). The calculation of the recoverable amount resulted in an impairment loss of € 20.5 million, of which € 9.0 million relates to goodwill and € 11.5 million to right-of-use assets (see also Chapter 10). The recoverable amount of € 83.0 million was determined by a value in use calculation using a discount rate of 8.9% p.a. and a growth rate of 2.0%. The underlying medium-term planning for "Canada" shows a sales decline in the low single-digit percentage range and an improvement in the EBIT margin to a mid single-digit percentage.

The impairment is included in the consolidated financial statements in the item Other operating income and expenses and in the explanatory comments in the combined management report in the item One-off costs in the consolidated income statement.

The following table contains the assumptions for the performance of the impairment tests in the previous year:

T.34 Assumptions impairment test 2024

 

Tax rate
(range)

WACC before tax (range)

WACC after tax (range)

Europe

25.0%

13.3%-13.4%

10.4%

North America1

26.2%

12.7%

9.8%

Latin America

27.0%-35.0%

15.2%-56.0%

11.7%-50.8%

Greater China

20.0%-25.0%

12.6%-12.7%

9.9%-10.3%

Rest of Asia-Pacific1

38.1%

15.6%

10.1%

stichd1

25.0%

12.5%

9.7%

1 The information for North America, Asia/Pacific (excluding Greater China) and stichd relates in each case to only one cash-generating unit (CGU)

12.Other non-current assets

Other non-current financial and non-financial assets break down as follows:

T.35 Other non-current assets (In € million)

 

2025

2024

Investments

19.6

18.5

Fair value of derivative financial instruments

2.4

28.0

Lease receivables

9.0

15.8

Remaining financial assets

29.2

33.1

Total of other non-current financial assets

60.2

95.4

Other non-current non-financial assets

49.7

28.1

Other non-current assets, total

109.9

123.5

The investments relate to the 5.32% shareholding in Borussia Dortmund GmbH & Co. Kommanditgesellschaft auf Aktien (BVB) with registered office in Dortmund, Germany. According to the audited IFRS consolidated financial statements 2023/2024 of Borussia Dortmund GmbH & Co. Kommanditgesellschaft auf Aktien, equity as at 30 June 2025 amounts to € 326.3 million (30 June 2024: € 327.0 million) and the profit or loss for the last financial year amounts to € 6.5 million (previous year: € 44.3 million).

Remaining financial assets mainly comprise rent deposits amounting to € 26.9 million (previous year: € 29.8 million). Other non-current non-financial assets mainly comprise prepayments in connection with promotion and advertising contracts.

13.Liabilities

The residual terms of liabilities are as follows:

T.36 2025 (In € million)

 

 

2025

 

 

Residual term

 

Total

2026

2027

2028

2029

2030

2031 and later

Borrowings

1,353.5

929.3

64.2

150.0

147.0

0.0

63.0

Trade payables

1,271.4

1,271.4

0.0

0.0

0.0

0.0

0.0

Other liabilities1

 

 

 

 

 

 

 

Liabilities from other taxes

100.6

100.6

0.0

0.0

0.0

0.0

0.0

Liabilities relating to social security

10.1

10.1

0.0

0.0

0.0

0.0

0.0

Payables to employees

102.3

102.3

0.0

0.0

0.0

0.0

0.0

Liabilities from refund obligations

302.1

302.1

0.0

0.0

0.0

0.0

0.0

Liabilities from derivative financial instruments

112.4

109.0

3.4

0.0

0.0

0.0

0.0

Remaining other liabilities

44.3

43.4

0.7

0.2

0.0

0.0

0.0

Total

3,296.6

2,868.2

68.3

150.2

147.0

0.0

63.0

1 The maturity analysis on lease liabilities is presented in Chapter 10.

Current borrowings in the amount of € 929.3 million include the current portion of promissory note loans in the amount of € 206.5 million (previous year: € 70 million) as well as other current borrowings from banks in the amount of€ 722.8 million (previous year: € 61.6 million). The increase in other current borrowings from banks by € 661.2 million is mainly due to a higher utilisation of the syndicated loan concluded in 2024 in the amount of € 650.0 million. The credit line of the syndicated loan has a total volume of € 1.2 billion and a term until 2029. The current utilisation of the syndicated loan will be largely refinanced in 2026 by utilising the bridge financing. Non-current borrowings include the non-current portion of the promissory note loans.

T.37 Liabilities 2024 (In € Mio.)

 

 

2024

 

 

Residual term

 

Total

2025

2026

2027

2028

2029

2030 and later

Borrowings

488.0

131.6

206.5

0.0

149.9

0.0

0.0

Trade payables

1,893.5

1,893.5

0.0

0.0

0.0

0.0

0.0

Other liabilities1

 

 

 

 

 

 

 

Liabilities from other taxes

111.2

111.2

0.0

0.0

0.0

0.0

0.0

Liabilities relating to social security

12.0

12.0

0.0

0.0

0.0

0.0

0.0

Payables to employees

121.8

121.8

0.0

0.0

0.0

0.0

0.0

Liabilities from refund obligations

213.5

213.5

0.0

0.0

0.0

0.0

0.0

Liabilities from derivative financial instruments

21.8

19.9

1.9

0.0

0.0

0.0

0.0

Remaining other liabilities

40.9

38.8

1.6

0.3

0.1

0.1

0.1

Total

2,902.5

2,542.2

210.0

0.3

150.0

0.1

0.1

1 The maturity analysis on lease liabilities is presented in Chapter 10.

The liabilities from refund obligations result from contracts with customers and essentially comprise obligations from customer return rights.

Information regarding supplier financing agreements

PUMA offers its suppliers a programme to finance supplier invoices. The largest programme, the PUMA Vendor Financing Programme (PVFP), enables suppliers to pre-finance their invoices to PUMA from one of the partner banks significantly before the agreed payment date in return for an interest discount. The financing terms are linked to the achievement of sustainability targets by the suppliers. Participation in this programme is voluntary. This supplier financing programme has no impact on PUMA; the payment date, payment methods and the original contractual conditions remain unchanged. In the balance sheet, liabilities are accordingly still shown as trade payables and cash outflows are included in the Cash Flow statement under Cash Flow from operating activities.

There are also some individual programmes with local suppliers. These too are intended to give suppliers the opportunity to pre-finance their invoices prior to the agreed payment dates, and in return, PUMA is granted partially extended payment periods; however, this is at the sole discretion of the financing partners. As PUMA does not incur any additional interest for the payment of supplier liabilities to the partner banks and, from the Group's point of view, the extended payment periods do not differ significantly from normal payment periods in the countries concerned, the liabilities are still reported as trade payables in the balance sheet and cash outflows are included in the Cash Flow statement under Cash Flow from operating activities in this case.

T.38 Information on supplier financing agreements

 

2025

2024

 

PVFP

Other programmes

PVFP

Other programmes

Carrying amount of trade payables subject to supplier finance arrangements (in € million)

 

 

 

 

Presented as trade payables

311.5

30.8

352.3

42.9

Of which suppliers have received payment from the bank

91.2

26.5

139.1

17.7

Range of payment terms (in days)1

 

 

 

 

Trade payables that are part of supplier finance arrangements

90

90-120

90.0

90-120

Trade payables that are not part of supplier finance arrangements

90

60-120

90.0

60-120

1 The above-mentioned ranges of payment dates for the other programmes include ranges from multiple different countries. Under a supplier financing agreement, payment periods are extended by a maximum of 30 days, with the extended payment periods still not differing significantly from normal payment periods in the countries concerned.

14.Financial instruments

Carrying amounts of financial instruments and allocation to valuation categories

T.39 Carrying amounts of financial instruments and their fair value (in € million)

 

Measurement categories under IFRS 9

Carrying amount

Fair value

Level 1

Level 2

Level 3

Carrying amount

Fair value

Level 1

Level 2

Level 3

 

 

2025

2025

 

 

 

2024

2024

 

 

 

Financial assets

 

 

 

 

 

 

 

 

 

 

 

Cash and cash equivalents

1)AC

290.0

 

 

 

 

368.2

 

 

 

 

Trade receivables

AC

913.4

 

 

 

 

1,246.5

 

 

 

 

Other current financial assets

 

 

 

 

 

 

 

 

 

 

 

Derivatives - hedge accounting

n/a

31.3

31.3

 

31.3

 

102.9

102.9

 

102.9

 

Derivatives - no hedge accounting

2)FVPL

10.8

10.8

 

10.8

 

44.1

44.1

 

44.1

 

Lease receivables

n/a

8.8

 

 

 

 

12.4

 

 

 

 

Remaining current financial assets

AC

34.9

 

 

 

 

168.8

 

 

 

 

Other non-current financial assets

 

 

 

 

 

 

 

 

 

 

 

Derivatives - hedge accounting

n/a

2.4

2.4

 

2.4

 

28.0

28.0

 

28.0

 

Investments

3)FVOCI

19.6

19.6

19.6

 

 

18.5

18.5

18.5

 

 

Lease receivables

n/a

9.0

 

 

 

 

15.8

 

 

 

 

Remaining non-current financial assets

AC

29.2

 

 

 

 

33.1

 

 

 

 

Financial liabilities

 

 

 

 

 

 

 

 

 

 

 

Current borrowings

 

 

 

 

 

 

 

 

 

 

 

Borrowings from banks

AC

722.8

 

 

 

 

61.6

 

 

 

 

Promissory note loans (PNL)

AC

206.5

206.8

 

206.8

 

70.0

69.9

 

69.9

 

 

 

 

 

 

 

 

 

 

 

 

 

Trade payables

AC

1,271.4

 

 

 

 

1,893.5

 

 

 

 

Current lease liabilities

n/a

217.6

 

 

 

 

220.6

 

 

 

 

Other current financial liabilities

 

 

 

 

 

 

 

 

 

 

 

Derivatives - hedge accounting

n/a

53.3

53.3

 

53.3

 

13.7

13.7

 

13.7

 

Derivatives - no hedge accounting

FVPL

55.7

55.7

 

55.7

 

6.2

6.2

 

6.2

 

Remaining current financial liabilities

AC

35.1

 

 

 

 

27.2

 

 

 

 

Non-current borrowings (PNL)

AC

424.2

430.4

 

430.4

 

356.4

361.0

 

361.0

 

Non-current lease liabilities

n/a

1,011.2

 

 

 

 

1,010.0

 

 

 

 

Other non-current financial liabilities

 

 

 

 

 

 

 

 

 

 

 

Derivatives - hedge accounting

n/a

3.4

3.4

 

3.4

 

1.9

1.9

 

1.9

 

Remaining non-current financial liabilities

AC

0.3

 

 

 

 

1.0

 

 

 

 

Total financial assets at amortised cost

 

1,267.5

 

 

 

 

1,816.6

 

 

 

 

Total financial liabilities at amortised cost

 

2,660.2

 

 

 

 

2,409.6

 

 

 

 

Total financial assets at fair value through profit or loss

 

10.8

 

 

 

 

44.1

 

 

 

 

Total financial liabilities at fair value through profit or loss

 

55.7

 

 

 

 

6.2

 

 

 

 

Total financial assets at FVOCI

 

19.6

 

 

 

 

18.5

 

 

 

 

1) AC = at amortised cost

2) FVPL = fair value through PL

3) FVOCI (fair value through OCI) = equity instruments at fair value through other comprehensive income

Financial instruments that are measured at fair value in the balance sheet were determined using the following hierarchy:

Level 1: Use of prices quoted on active markets for identical assets or liabilities.

Level 2: Use of input factors that do not involve the quoted prices stated under level 1, but can be observed for the asset or liability either directly (i.e. as the price) or indirectly (i.e. derived from the price).

Level 3: Use of factors for the valuation of the asset or liability that are based on non-observable market data.

Reclassification between different levels of the fair value hierarchy are recorded at the end of the reporting period in which the change occurred.

The fair value of the investments held for strategic reasons only refers to equity instruments of the category "fair value through OCI" (FVOCI) and is determined on the basis of level 1. The market values of the derivative assets and liabilities as well as the fair value of the promissory note loans were determined in accordance with level 2.

The following table shows the measurement techniques used for determining Level 2 fair values for financial instruments.

T.40 Financial Instruments measured at fair value - Level 2

Type

Measurement technique

Material, non-observable input factors

Connection between material, non-observable input factors and fair value measurement

Foreign exchange forward contracts

The fair values are determined on the basis of current market parameters, i.e., reference prices observable on the market, taking into account forward premiums and discounts. The discounted result of the comparison of the forward price on the reporting date with the forward price of the valuation date is included in the measurement.
The fair values are also checked for the counterparty's non-performance risk. In doing this, PUMA calculates credit value adjustments (CVA) or debt value adjustments (DVA) on the basis of an up/down method, taking current market information into account, in particular the creditworthiness of the company's business partners. No material deviations were found, so that no adjustments were made to the fair value determined.

Not applicable

Not applicable

Currency options

The valuation is based on Garman Kohlhagen model, an extended version of the Black Scholes model.

Not applicable

Not applicable

Promissory note loans

The valuation takes into account the cash value of expected payments, discounted using a risk-adjusted discount rate.

Not applicable

Not applicable

Interest rate options

The valuation is based on the Black Scholes model.

Not applicable

Not applicable

Interest rate swaps

The valuation is carried out on the basis of the present value method, whereby the future cash flows of the fixed and variable interest components are discounted using current market interest rates.

Not applicable

Not applicable

Of the fair value of the derivatives with a hedge relationship with positive market values of € 33.7 million (previous year: € 131.0 million), € 30.4 million (previous year: € 125.4 million) related to the valuation of the spot component. Of the fair value of the derivatives with a hedge relationship with negative market values of € 56.7 million (previous year: € 15.5 million), € 67.0 million (previous year: € 13.0 million) related to the valuation of the spot component.

Cash and cash equivalents, trade receivables and other receivables have short maturities. Accordingly, as of the reporting date, the carrying amount approximates fair value. Receivables are stated at nominal value, taking into account deductions for credit risk.

The fair values of other financial assets correspond to their carrying amount, as the interest calculation occurs at the prevailing market interest rates on the balance sheet date. Other (current and non-current) financial assets include € 35.4 million (previous year: € 38.9 million) that were pledged as rental or other deposits at usual market rates.

Trade payables have short residual maturities. The recognised amounts therefore approximate fair value.

The remaining financial liabilities have short residual maturities; the recognised amounts therefore approximate fair value.

Net profit or loss by measurement category

The following table shows the net profit or loss by measurement category:

T.41 Net gains/losses from financial instruments (in € million)

 

2025

2024

Financial assets at amortised cost (AC)

-25.0

13.6

Financial liabilities at amortised cost (AC)

-61.8

-148.6

Derivatives without hedging relationship measured at fair value through profit or loss (FVPL)

-36.3

63.4

Financial assets measured at fair value through other comprehensive income (FVOCI)

1.2

-2.4

The net result was determined by taking into account interest income and expense, dividends, currency exchange effects, changes in provisions for risks as well as gains and losses from disposals. It also includes effects from the fair value measurement of derivatives without a hedging relationship.

The net result includes interest income of € 11.5 million (previous year: € 29.4 million) and interest expenses of € 55.2 million (previous year: € 64.4 million) according to the effective interest method.

General administrative expenses include changes in risk provisions for receivables.

Disclosures relating to financial risks

The PUMA Group is exposed to the following risks from the use of financial instruments:

  • Credit risk
  • Liquidity risk
  • Market risk

These risks and the principles of risk management are explained below.

Principles of risk management

The Management Board of PUMA SE is responsible for developing and monitoring risk management in the PUMA Group. To this end, the Management Board has set up a Risk Management Committee that is responsible for designing, reviewing and adapting the risk management system. The Risk Management Committee regularly reports to the Management Board on its work.

The guidelines for the risk management system define the responsibilities, tasks and processes of the risk management system. The guidelines for the risk management system and the risk management system itself are reviewed regularly in order to be able to pick up on any changes in market conditions and PUMA's activities and incorporate them accordingly.

The Audit Committee, on the one hand, monitors the Management Board's compliance with the guidelines and the Group risk management processes. On the other hand, the Audit Committee monitors the effectiveness of the risk management system with regard to the risks to which the PUMA Group is exposed. The Internal Audit department supports the Audit Committee in its monitoring tasks. To this end, regular audits and ad hoc audits are also carried out by the Internal Audit department. Their results are reported directly to the Audit Committee.

Credit risk

Credit risk is the risk of financial loss if a customer or counterparty to a financial instrument fails to meet its contractual obligations. Credit risk arises principally from trade receivables and from other contractual financial obligations of the counterparty, such as cash and cash equivalents and derivative financial instruments.

Without taking into account any existing credit insurance policies or other guarantees received, the maximum credit risk is equal to the carrying amount of the financial assets.

At the end of financial year 2025, there was no relevant concentration of credit risk by customer type or region. Credit risk is mainly influenced by individual customer characteristics. In accordance with our credit guidelines, new customers are checked for creditworthiness before we offer them our regular payment and delivery terms. In addition, we set specific receivables limits for each customer. In particular, the international credit insurance programme that PUMA has concluded for all major subsidiaries contributes to risk mitigation. The creditworthiness of our customers and the limits on receivables are monitored on an ongoing basis, which also includes requests for individual credit limits from credit insurance providers for all customers who have external accounts that exceed a certain value limit. The credit insurer's response to such credit limit requests always includes information on the creditworthiness. Customers with a credit rating that does not meet the minimum requirements set may, as a rule, only acquire products against advance payment.

Further activities to reduce credit risk include retention of title clauses, and also in individual cases the selective sale of trade receivables (without recourse) and the obtaining of bank guarantees or parent company guarantees for our customers.

At the end of the financial year 2025, no individual customers accounted for more than 10% of trade receivables.

The central Treasury department has a comprehensive overview of the banks involved in currency hedging instruments and the management of cash and cash equivalents. Business with banks is focused on core banks with the appropriate credit rating (currently a minimum rating of BBB+ or better), while maximum risk amounts are specified for banks that have also been engaged in addition to this. The counterparty risks resulting from this are reviewed at least once every six months.

In the year 2025, PUMA held derivative financial instruments with a positive market value of € 44.5 million (previous year: € 175.1 million). The maximum credit risk exposure to any single bank from such assets amounted to  9.8 million (previous year: € 34.6 million).

In accordance with IFRS 7, the following table contains further information on the offsetting options for derivative financial assets and liabilities. Most agreements between financial institutions and PUMA include a mutual right to offsetting; the right to offsetting is only enforceable in the event of the credit of a business partner. Therefore, the criteria for offsetting in the balance sheet are not met.

The carrying amounts of the derivative financial instruments affected by the aforementioned offsetting agreements are shown in the following table:

T.42 Offsetting possibilities of derivative financial instruments (in € million)

 

2025

2024

Assets

 

 

Gross amounts of financial assets recognised in the balance sheet

44.5

175.1

Financial instruments that qualify for offsetting

0.0

0.0

Net book value of financial assets

44.5

175.1

Offsettable on the basis of framework agreements

-41.8

-21.7

Total net value of financial assets

2.7

153.5

 

2025

2024

Liabilities

 

 

Gross amounts of financial liabilities recognised in the balance sheet

112.4

21.8

Financial instruments that qualify for offsetting

0.0

0.0

Net book value of financial liabilities

112.4

21.8

Offsettable on the basis of framework agreements

-41.8

-21.7

Total net value of financial liabilities

70.6

0.1

Liquidity risk

Liquidity risk is the risk that the Group may not be able to meet its financial liabilities by delivering cash or other financial assets in accordance with the agreement. The objective of the Group in managing liquidity is to ensure that, as far as possible, sufficient cash and cash equivalents are always available in order to meet the payment obligations upon maturity, under both normal and strained conditions.

PUMA aims to maintain the amount of cash, cash equivalents and fixed loan commitments at a level that also covers the effects of an assumed downside scenario. This scenario simulates a sales slump combined with a significant drop in the gross profit margin, which in turn leads to an increase in inventories. Furthermore, increased trade receivables and increased investment volumes are assumed. The financial effects are also determined for this downside scenario, particularly regarding the necessary borrowing, which must be covered accordingly by free, confirmed credit lines.

PUMA has confirmed credit lines totalling € 2,562.8 million (previous year: € 1,842.9 million), of which € 1,202.2 million (previous year: € 1,360.2 million) had not been utilised as of 31 December 2025. The increase in confirmed credit lines by € 719.9 million compared to the previous year primarily results from taking out bridge financing in the amount of € 500.0 million and two promissory note loan transactions in 2025 totalling € 275.0 million, while the last tranche of € 70.0 million of the second promissory note loan was repaid upon maturity in January 2025. As of 31 December 2025, € 3.0 million (previous year: € 0.0 million) in borrowings were utilised from credit lines granted only until further notice. The effective interest rate of the current and non-current borrowings was 3.6% (previous year: 4.7%). As is customary in the credit market, the financing instruments may be subject to a limitation on the disposal of fixed assets, maximum limits for secured liabilities as well as "cross-default" and "change-of-control" clauses. Furthermore, with the exception of the bridge financing, there are no additional covenants or material conditions.

The promissory note loan transactions concluded in 2025 refer to a transaction successfully placed in May 2025 totalling € 210.0 million with a term of four (€ 147.0 million) to six years (€ 63.0 million). Furthermore, an additional promissory note loan of € 65.0 million with a term of two years was issued in November 2025.

The bridge financing of € 500.0 million was granted in the form of an initially undrawn facility with an initial term of 12 months with two optional extension options to be exercised unilaterally by PUMA for six months each (maximum until February 2028). It is fully guaranteed by Santander CIB S.A. The disbursement is scheduled for the first quarter of 2026 and serves to refinance drawdowns from the syndicated credit already concluded in 2024 in order to create more liquidity headroom within this facility. The provisions in the credit agreement are largely based on those of the syndicated credit in order to ensure uniform, conflict-free compliance with the contractual frameworks. Typical for bridge financing – in addition to the term of up to two years – there is, however, in addition to the covenants already mentioned above, an early repayment obligation for the respective equivalent value if subscribed capital is increased, new financing instruments are issued, sales of assets exceeding an equivalent value of € 10.0 million occur or dividend payments are made. The margin of the planned disbursements above EURIBOR increases over the up to two-year term each quarter and is initially between 0.9% and 1.2% and after 21 months between 2.6% and 2.9%.

All conditions of all loan agreements are met as at the balance sheet date. The management board continues to assume that it will be able to meet these in the future as well.

PUMA also participates in supplier financing agreements (for further explanations see Chapter 13), the main purpose of which is to allow suppliers to pre-pay their invoices via a bank on a voluntary basis. Programmes are offered by PUMA's central sourcing company (PUMA International Trading GmbH) for suppliers exporting goods to PUMA subsidiaries worldwide and by individual local PUMA subsidiaries for local deliveries from local suppliers. The financing partners involved in all of these programmes are international banks from among the PUMA’s international core banks with an appropriate credit rating. From the Group's point of view, the supplier financing agreements do not extend the payment terms or do not extend them significantly. Any extension of payment periods is at the sole discretion of the financing partners. For this reason, and in view of the balanced distribution of the programmes across five of the Group's core banks, PUMA faces no additional liquidity risk.

The following table shows the future cash outflows from the financial liabilities existing as at the reporting date, as well as the contractual Cash Flows in connection with derivatives with a negative market value. These are non-discounted gross amounts including expected interest payments, but exclude presentation of the effects of offsetting:

T.43 Contractual cash flows from financial liabilities 2025 (in € million)

 

Total

2026

2027

2028 et seq.

Non-derivative financial liabilities

 

 

 

 

Borrowings1

-1,408.3

-949.2

-79.6

-379.5

Trade payables

-1,271.4

-1,271.4

Other liabilities

-35.3

-35.1

-0.2

-0.1

Derivative financial liabilities

-106.7

-106.8

0.1

0.0

Cash inflow derivative financial liabilities

2,395.3

2,041.7

353.6

Cash outflow derivative financial liabilities

-2,501.9

-2,148.4

-353.5

0.0

1 The repayment of borrowings in 2026 relates, in addition to the repayment of the current portion of the promissory note loan, essentially to the repayment of the current utilisation of the syndicated loan. The credit line of the syndicated loan has a total amount of € 1.2 billion and a term until 2029. The current utilisation of the RCF will be refinanced to a large extent in 2026 through the utilisation of the bridge financing.

The following values were determined for the previous year:

T.44 Contractual cash flows from financial liabilities 2024 (in € million)

 

Total

2025

2026

2027 et seq.

Non-derivative financial liabilities

 

 

 

 

Borrowings

-523.7

-144.7

-217.9

-161.1

Trade payables

-1,893.5

-1,893.5

Other liabilities

-28.2

-27.2

-0.9

-0.1

Derivative financial liabilities

-29.8

-25.6

-3.9

-0.3

Cash inflow derivative financial liabilities

798.0

726.9

71.1

Cash outflow derivative financial liabilities

-827.8

-752.5

-75.0

-0.3

Market risk

Market risk is the risk that market prices, such as exchange rates, share prices or interest rates, may change, thereby affecting the income of the Group or the value of the financial instruments held.

The aim of market risk management is to manage and control market risk within acceptable margins while optimising returns.

To manage market risks, PUMA acquires and sells derivatives and also enters into financial liabilities. All transactions are carried out within the framework of the Group's risk management regulations.

Currency risk

PUMA is exposed to transactional foreign currency risks such that the quoted currencies used for acquisition, disposal and credit transactions and for receivables do not match the functional currency of the Group companies.

In the financial year 2025, PUMA designated currency hedges in the Cash Flow hedge accounting in order to hedge the amount payable of purchases denominated in USD, and converted to EUR, as well as for other currency risks resulting from internal resale to PUMA subsidiaries.

Furthermore, foreign currency risks may arise from intra-group loans issued for financing purposes. To hedge currency risks associated with converting intra-group loans denominated in foreign currencies into the functional currencies of the Group companies (EUR), currency swaps and foreign exchange forward contracts are used.

The estimated foreign currency risks are initially subjected to a quantitative materiality test, while simultaneously taking hedging costs into account. Material risks are then hedged, in accordance with the Group directive, up to a hedging ratio of up to 95% of the estimated foreign currency risks from expected acquisition and disposal transactions over the next 12 to 15 months. Forward exchange contracts and currency options, usually with a term of around 12 months from the reporting date, are used to hedge the foreign currency risk. For significant risks that are subject to large hedging costs, high hedging ratios can only be achieved over shorter terms.

The summarised quantitative information about the Group's currency risk is as follows:

T.45 Currency risk 2025 (in € million)

As of 31 December 2025

USD

MXN

JPY

Risk from forecast transactions

-1,231.0

103.0

169.7

Balance sheet risk

-519.7

191.8

4.1

Gross risk

-1,750.7

294.8

173.8

Hedged with currency options

340.4

0.0

-1.4

Hedged with foreign exchange forward contracts

1,369.4

-207.0

-135.5

Net risk

-40.9

87.8

36.9

T.46 Currency risk 2024 (in € million)

As of 31 December 2024

USD

MXN

JPY

Risk from forecast transactions

-1,698.5

248.4

185.7

Balance sheet risk

-753.9

87.4

8.1

Gross risk

-2,452.4

335.7

193.8

Hedged with currency options

221.4

0.0

-39.9

Hedged with foreign exchange forward contracts

2,318.2

-155.2

-112.2

Net risk

87.2

180.5

41.7

Forward exchange contracts and the risk from forecast transactions were calculated on a one-year basis.

The nominal amounts of open exchange rate-hedging transactions refer primarily to forward exchange contracts in a total amount of € 3,177.3 million (previous year: € 4,135.4 million).

The market values of open exchange rate-hedging transactions on the balance sheet date consist of:

T.47 Market value of exchange rate hedging contracts (in € million)

 

2025

2024

Foreign exchange forward contracts

43.1

161.0

Currency options

0.3

14.1

Currency hedging contracts, assets

43.4

175.1

Foreign exchange forward contracts

107.4

21.0

Currency options

5.0

0.0

Currency hedging contracts, liabilities

112.4

21.0

Net

-69.0

154.1

The net risk position and the average hedged interest rate are as follows:

T.48 Average hedging rates

 

2025

2024

 

Current

Non-current

Current

Non-current

Currency risk

 

 

 

 

Net risk position (€ million)

976.9

441.3

1,403.8

496.1

Foreign exchange forward contracts

 

 

 

 

Average EUR/USD exchange rate

1.147

1.190

1.113

1.117

Average EUR/MXN exchange rate

22.501

-

21.969

-

Average EUR/JPY exchange rate

159.361

-

157.814

155.475

Currency options

 

 

 

 

Average EUR/USD exchange rate (Put/Call)

1.124/1.1193

-

1.060/1.126

1.110/1.162

Average EUR/MXN exchange rate (Put/Call)

-

-

-

-

Average EUR/JPY exchange rate (Put/Call)

177.450/180.000

176.589/180.000

145.990/159.979

-

Currency sensitivity analysis

To represent market risks, IFRS 7 requires sensitivity analyses that show the effects of hypothetical changes in relevant risk variables on earnings and equity. The periodic effects are determined by applying hypothetical changes in risk variables to the portfolio of financial instruments as of the reporting date. It is assumed that the portfolio as of the reporting date is representative of the entire year.

Currency risks as defined by IFRS 7 arise on account of financial instruments that are denominated in a currency which differs from the functional currency and are monetary in nature. Differences resulting from the conversion of the individual financial statements to the group currency are not taken into account. All non-functional currencies in which PUMA employs financial instruments are generally considered to be relevant risk variables.

The currency sensitivity analysis is based on the net balance sheet risk denominated in foreign currencies. This also includes intra-group monetary assets and liabilities. In addition, outstanding currency derivatives are revalued as part of the sensitivity analysis.

The following table shows the increase or decrease of profit or loss or Cash Flow hedging reserve in equity in the event of a 10% appreciation or depreciation against the euro spot price. It is assumed that all other influencing factors, including interest rates and commodity prices, remain constant. The effects of the forecasted operating Cash Flows are also ignored.

T.49 Sensitivity analysis for foreign exchange rate changes 2025 (in € million)

As of 31 December 2025

USD

MXN

JPY

Nominal amounts of outstanding hedge contracts

1,818.8

-207.0

-135.5

 

EUR +10%

EUR +10%

EUR +10%

Equity

-94.5

9.6

-7.4

Profit or loss

-0.2

-0.4

-0.2

 

EUR -10%

EUR -10%

EUR -10%

Equity

200.6

-5.4

-33.6

Profit or loss

0.3

0.5

0.3

T.50 Sensitivity analysis for foreign exchange rate changes 2024 (in € million)

As of 31 December 2024

USD

MXN

JPY

Nominal amounts of outstanding hedge contracts

2,710.0

-155.2

-161.9

 

EUR +10%

EUR +10%

EUR +10%

Equity

-286.1

10.1

10.7

Profit or loss

2.5

-1.0

-0.1

 

EUR -10%

EUR -10%

EUR -10%

Equity

99.6

-16.8

-23.8

Profit or loss

-3.1

1.2

0.1

Currency risks and other risk and opportunity categories are discussed in greater detail in the Combined Management Report in the Risk and Opportunity Report.

Interest rate risk

The interest rate risk in the PUMA Group is primarily attributable to variable-interest borrowings. Interest rate management is carried out centrally by the Treasury division on the basis of specified limits. Within this framework, the division manages and monitors interest rate risk through the use of interest rate derivatives. Transactions are only concluded with counterparties that are creditworthy. Derivative financial instruments must not be used for speculative purposes, but only to hedge risks related to underlying transactions.

As of 31 December 2025, € 354.0 million (previous year: € 153.0 million) of the promissory note loans with a fixed term were subject to variable interest, for which maturity-matched interest rate hedges were concluded. A further € 715.5 million in current bank loan drawdowns are also subject to variable interest. Since € 100.0 million have already been refinanced at a fixed interest rate for two years at the end of January 2026 subsequent to the balance sheet date, and this is planned for a further € 400.0 million in the short term, the remaining interest rate risk is immaterial.

For the variable-rate promissory note tranches totalling € 150.0 million in May 2023, interest rate collars were also entered into in the same amount and with the same term to hedge the interest rate risk. In addition, further variable-rate promissory note loans totalling € 204.0 million were hedged in 2025 by entering into interest rate swaps.

There is an economic relationship between the underlying and hedging transactions, since the terms of the interest rate collars and interest rate swaps correspond to those of the floating rate loans. This applies to the nominal amount, maturity, payment and interest adjustment dates. The underlying risk of interest rate collars and interest rate swaps is identical to that of the hedged risk components. A hedge ratio of 1:1 has therefore been established for the hedging relationship.

The net risk position and the average hedged interest rate are as follows:

T.51 Average hedged interest rate

 

2025

2024

 

Current

Non-current

Current

Non-current

Interest rate risk

 

 

 

 

Net risk position (€ million)

0.0

0.0

3.0

 

Average hedged interest rate in % based on current fixing (Cap/Floor)

4.8%/1.5%

4.7%/1.5%

 

4.7%/1.5%

Average hedged interest rate in % based on current fixing (swaps)

 

2.2%

 

 

Interest sensitivity analysis

The result in the Group depends on the development of the market interest rate level. A change in the interest rate level would have an impact on the Group's income and equity. The analysis carried out includes all interest-bearing financial instruments that are subject to interest rate risk.

A change in the interest rate level of 100 basis points would have the following effects on profit or loss and the Cash Flow hedging reserve in equity:

T.52 Sensitivity analysis for interest rate risk (in € million)

 

2025

2024

 

+1.0%

-1.0%

+1.0%

-1.0%

Equity

5.7

-6.1

0.0

0.0

Profit or loss

0.0

0.0

0.4

-1.5

Disclosures on hedging instruments designated in a hedge relationship

On the balance sheet date, the amounts relating to items designated as hedged underlying transactions were as follows:

T.53 Designated hedged items (in € million)

 

Change in value used for calculating
hedge ineffectiveness

Cash flow hedge reserve

Reserve for hedging costs

Balance remaining in the
cash flow hedge reserve
from hedging relationships
for which hedge accounting
is no longer applied

As of 31 December 2025

 

 

 

 

Currency risk –
sales transactions

-50.7

23.4

-6.6

0.0

Currency risk –
sourcing transactions

-114.0

-44.3

13.8

0.0

Interest rate risk

1.2

0.9

0.0

0.0

As of 31 December 2024

 

 

 

 

Currency risk –
sales transactions

-13.1

5.3

-4.3

0.0

Currency risk –
sourcing transactions

175.3

81.1

4.4

0.0

Interest rate risk

0.0

0.0

-0.3

0.0

The amounts relating to items designated as hedging instruments have the following effects on the consolidated statement of financial position and consolidated income statement:

T.54 Designated hedge instruments (in € million)

 

Nominal value

Carrying amount

 

 

 

 

 

 

 

Assets

Liabilities

Line item in the balance sheet where the hedging instrument is included

Changes in the
value of the
hedging
instrument,
recognised in
other
comprehensive
income

Amount from hedging reserve transferred to cost of inventory

Amount reclassified from the cash flow hedge reserve to the income statement

Line item in the income statement affected by the reclassification

As of 31 December 2025

 

 

 

 

in the financial year 2025

Currency risk –
sales transactions

806.6

28.6

-8.4

other current/ non-current financial assets/ liabilities

50.7

-

24.9

Sales

Currency risk –
sourcing transactions

1,763.5

0.5

-58.7

114.0

44.0

-

Cost of sales

Interest rate risk

354.0

1.1

0.0

-1.2

-

0.0

Financial expenses

As of 31 December 2024

 

 

 

 

in the financial year 2024

Currency risk –
sales transactions

1,139.7

14.3

-13.0

other current/ non-current financial assets/ liabilities

13.1

-

29.3

Sales

Currency risk –
sourcing transactions

2,374.3

111.0

0.0

-175.3

-5.9

-

Cost of sales

Interest rate risk

150.0

0.0

0.0

0.0

-

0.0

Financial expenses

The following table shows the reconciliation of the changes in equity in relation to hedging reserves:

T.55 Changes in the hedging reserves (in € million)

 

2025

2024

 

Cash flow hedge reserve

Reserve for hedging costs

Cash flow hedge reserve

Reserve for hedging costs

Reserve as of 31 December

86.4

-0.2

-3.9

0.0

Transition effect IFRS 9

 

 

 

4.9

Reserve as of 1 January

86.4

-0.2

-3.9

4.9

Changes in the fair value

 

 

 

 

Thereof currency risk1

-164.7

27.9

162.2

12.3

Thereof interest rate risk

1.2

0.4

0.0

0.6

Amount included in the acquisition cost of non-financial assets

44.0

0.0

-5.9

0.0

Amount reclassified to the income statement

 

 

 

 

Thereof currency risk2

-24.3

-18.6

-29.3

-20.3

Thereof interest rate risk

0.0

0.0

0.0

0.0

Tax effect

37.4

-2.2

-36.8

2.4

Reserve as of 31 December

-20.2

7.2

86.4

-0.2

1 The changes in the fair value of the reserve for hedging costs of € 27.9 million (previous year: € 12.3 million) relate to sales transactions in the amount of € -19.5 million (previous year: € -22.4 million) and to procurement transactions in the amount of € 47.4 million (previous year: € 34.7 million).

2 Of the amounts reclassified from the hedging reserve to the income statement, € 19.7 million (previous year: € 25.8 million) were incurred in connection with sales transactions and € -38.3 million (previous year: € -46.1 million) in connection with sourcing transactions.

The change in the fair values of options or the change in the forward components and the currency basis spreads of the forward exchange contracts are recorded as cost of a transaction-related hedging separately under equity in the reserve for hedging costs and are recognised in the financial result through profit or loss when the underlying transaction occurs.

A small portion of the originally planned sourcing and sales volume in foreign currencies did not transpire, leading to an excess of hedging transactions. Hedge accounting was terminated for those sourcing and sales transactions that were no longer expected to transpire, and the fair value was transferred as a profit or loss from the Cash Flow hedging reserve to the consolidated income statement. As soon as any highly likely sourcing or sales transaction is no longer expected to transpire, an offsetting transaction is concluded. Across all currency pairs, an amount of € -23.8 million (previous year: € 0.1 million) was recorded in the financial result through profit or loss (see also Chapter 21).

15.Pension provisions

Pension provisions result from employees' claims and, if applicable, their survivors, for benefits which are based on the statutory or contractual regulations applicable in the respective country in the event of invalidity, death or when a certain retirement age has been reached. Pension commitments in the PUMA Group include both benefit- and contribution-based pension commitments and include both obligations from current pensions and rights to pensions payable in the future. The pension commitments are partially financed by external plan assets.

The risks associated with the pension commitments mainly concern the usual risks of benefit-based pension plans in relation to possible changes in the discount rate and inflation trends, and recipient longevity. In order to limit the risks of changed capital market conditions and demographic developments, plans with the maximum obligations were agreed or insured for new hires a few years ago in Germany and Great Britain. The specific risk of obligations based on salary is low within the PUMA Group. The introduction of an annual cap for pensionable salary in the Great Britain plan in 2016 covers this risk for the highest obligations. The Great Britain plan is therefore classified as a non-salary obligation.

T.56 Present Value of Pension Obligation 2025 (in € million)

 

Germany

Great Britain

Other companies

PUMA Group

Present value of pension obligation as of 31 December 2025

 

 

 

 

Salary-based obligations

 

 

 

 

Annuity

0.0

0.0

11.9

11.9

One-off payment

0.0

0.0

11.7

11.7

Non-salary based obligations

 

 

 

 

Annuity

53.2

28.3

0.0

81.5

One-off payment

8.5

0.0

0.0

8.5

Total

61.7

28.3

23.6

113.6

The following values were determined for the previous year:

T.57 Present value of pension obligation 2024 (in € million)

 

Germany

Great Britain

Other companies

PUMA Group

Present value of pension obligation as of 31 December 2024

 

 

 

 

Salary-based obligations

 

 

 

 

Annuity

0.0

0.0

11.5

11.5

One-off payment

0.0

0.0

10.9

10.9

Non-salary based obligations

 

 

 

 

Annuity

50.4

31.4

0.0

81.8

One-off payment

8.3

0.0

0.0

8.3

Total

58.7

31.4

22.4

112.5

The material pension plans are described in the following:

The general pension scheme of PUMA SE essentially provides for pension payments to a maximum amount of € 127.82 per month and per eligible employee. It was closed for new members beginning in 1996. In addition, PUMA SE provides individual commitments (fixed sums in different amounts) as well as contribution-based individual benefits (in part from salary conversion). The contribution-based individual benefits are insured plans. There are no statutory minimum funding requirements. The volume of domestic benefit obligations amounts to € 61.7 million as of the end of 2025 (previous year: € 58.7 million) and thus accounts for 54.3% (previous year: 52.2%) of the total obligation. The fair value of the plan assets for the domestic obligations is € 54.2 million (previous year: € 51.0 million), while the corresponding pension provision amounts to € 7.5 million (previous year: € 7.7 million).

The defined benefit plan in Great Britain has been closed to new entrants since 2006. These are salary- and service-dependent commitments for retirement, disability and surviving dependents' pensions. In 2016, a growth cap of 1% p.a. on the pensionable salary was introduced. Partial capitalisation of the retirement pension is permitted. Statutory minimum funding requirements apply. The liability for the benefit entitlements under the defined benefit plan in the Great Britain amounted to  28.3 million at the end of 2025 (previous year: € 31.4 million) and represents 24.9% (previous year: 27.9%) of the total liability. The liability is covered by assets of € 29.2 million (previous year: € 28.9 million). The asset resulting from the surplus amounts to € 0.9 million (previous year: provision of € 2.5 million).

The present value of the pension obligation has developed as follows:

T.58 Development of present value of pension obligation (in € million)

 

2025

2024

Present value of pension obligation as of 1 January 

112.5

107.3

Cost of the pension obligation earned in the reporting year

2.0

2.1

Past service costs

1.2

0.0

Gains (-) and losses from plan settlement

0.3

0.0

Interest expense on pension obligation

4.4

4.8

Employee contributions

3.0

0.8

Benefits paid

-4.7

-4.3

Effects from transfers

0.0

0.1

Actuarial gains (-) and losses

-2.8

0.5

Currency exchange effects

-2.3

1.2

Present value of pension obligation as of 31 December 

113.6

112.5

Plan assets developed as follows:

T.59 Development of plan assets (in € million)

 

2025

2024

Plan assets as of 1 January 

85.6

85.2

Interest income on plan assets

3.4

3.8

Actuarial gains and losses (-)

-0.4

-3.0

Employer contributions

2.0

0.8

Employee contributions

3.0

0.8

Benefits paid

-2.8

-3.2

Currency exchange effects

-1.6

1.2

Plan assets as of 31 December 

89.2

85.6

The pension provisions for the group are derived as follows:

T.60 Pension provision (in € million)

 

2025

2024

Present value of pension obligation from benefit plans

113.6

112.5

Fair value of plan assets

-89.2

-85.6

Financing status

24.4

26.9

Pension provision as of 31 December 

24.4

26.9

Thereof assets

1.2

0.4

Thereof liabilities

25.6

27.3

In 2025, the benefits paid amounted to € 4.7 million (previous year: € 4.3 million). Payments of € 11.5 million are expected for 2026. Of this, € 1.1 million is expected to be paid directly by the employer. The employer contributions to external plan assets in 2025 amounted to € 2.0 million (previous year: € 0.8 million). Employer contributions of € 2.3 million are expected for 2026.

The present value of the pension obligation has developed as follows:

T.61 Development of the pension provision (in € million)

 

2025

2024

Pension provision as of 1 January 

26.9

22.1

Pension expense

4.5

3.1

Actuarial gains (-) and losses recorded in other comprehensive income

-2.5

3.5

Employer contributions

-2.0

-0.8

Direct pension payments made by the employer

-1.9

-1.1

Transfer values

0.0

0.1

Currency exchange differences

-0.6

0.0

Pension provision as of 31 December 

24.4

26.9

Thereof assets

1.2

0.4

Thereof liabilities

25.6

27.3

The expense in connection with the company pension scheme in the financial year 2025 is composed as follows:

T.62 Expenses for defined benefit plans (in € million)

 

2025

2024

Cost of the pension obligation earned in the reporting year

2.0

2.1

Past service costs

1.2

0.0

Income (-) and expenses from plan settlements

0.3

0.0

Interest expense on pension obligation

4.4

4.8

Interest income on plan assets

-3.4

-3.8

Administration costs

0.0

0.0

Expenses for defined benefit plans

4.5

3.1

Thereof personnel costs

3.5

2.1

Thereof financial costs

1.0

1.0

In addition to the defined benefit pension plans, PUMA also makes contributions to contribution plans. Payments for financial year 2025 amounted to € 22.9 million (previous year: € 21.3 million).

Actuarial gains and losses recorded in Other comprehensive income:

T.63 Gains and losses recorded in other comprehensive income (in € million)

 

2025

2024

Revaluation of pension commitments

-2.8

0.5

Actuarial gains (-) and losses resulting from changes in demographic assumptions

0.1

-0.1

Actuarial gains (-) and losses resulting from changes in financial assumptions

-3.7

-0.5

Actuarial gains (-) and losses due to adjustments based on experience

0.7

1.1

Revaluation of plan assets

0.4

3.0

Amounts not recorded due to the maximum limit applicable to assets

0.0

0.0

Adjustment of administration costs

0.0

0.0

Total revaluation amounts recorded directly in other comprehensive income

-2.5

3.5

Plan assets investment classes:

T.64 Plan assets investment classes (in € million)

 

2025

2024

Cash and cash equivalents

1.4

1.2

Equity instruments

4.4

6.1

Bonds

13.7

7.0

Investment funds

3.3

3.5

Derivatives

5.9

7.8

Real estate

1.0

3.2

Insurance

54.2

51.3

Other

5.3

5.5

Total plan assets

89.2

85.6

Of which asset classes with a quoted market price:

T.65 Plan assets with a quoted market price (in € million)

 

2025

2024

Cash and cash equivalents

1.4

1.2

Equity instruments

4.4

6.1

Bonds

13.7

7.0

Investment funds

3.3

3.5

Derivatives

5.9

7.8

Real estate

0.0

2.4

Insurance

0.0

0.0

Other

5.0

5.4

Plan assets with a quoted market price

33.7

33.4

Plan assets still do not include the Group's own financial instruments or real estate used by Group companies.

The plan assets are used solely to fulfil the defined benefit obligations. In some countries, there are legal requirements for the type and amount of funds to be selected, while in others (e.g. Germany), the financing of pension obligations is on a voluntary basis. In Great Britain, a trustee board comprising representatives of the company and employees is responsible for asset management. The investment strategy aims for long-term gains with tolerable volatility. The investment strategy was revised in 2025. Investment risks were reduced due to the improved funding of the plan. The trustees will continue to monitor the investment strategy.

The following assumptions were used to determine pension obligations and pension expenses:

T.66 Assumptions used to determine the pension obligations

 

2025

2024

Discount rate

4.29%

4.17%

Future pension increases

1.82%

2.00%

Future salary increases

2.32%

2.24%

The indicated values are weighted average values. A standard interest rate of 3.75% was applied for the eurozone (previous year: 3.50%).

The 2018 G Heubeck guideline tables were used as mortality tables for Germany. For Great Britain, the mortality was assumed based on basic table series S4 taking into account life expectancy projections in accordance with CMI2024 with a long-term trend of 1%.

The following overview shows how the present value of pension obligations from benefit plans would have been affected by changes to significant actuarial assumptions.

T.67 Sensitivity analysis for pension obligation (in € million)

 

2025

2024

Effect on present value of pension obligations if

 

 

the discount rate were 50 basis points higher

-3.6

-3.9

the discount rate were 50 basis points lower

4.1

4.3

Salary and pension trends have only a negligible effect on the present value of pension obligations due to the structure of the benefit plans.

The weighted average duration of pension obligations is around 11 years (previous year: around
12 years).

16.Other provisions

T.68 Other provisions (In € million)

 

2024

 

 

 

 

2025

 

2024

 

 

Currency changes,
transfers

Additions

Utilisation

Reversals

 

Thereof
non-current

Thereof
non-current

Provisions for:

 

 

 

 

 

 

 

 

Warranties

2.1

-0.1

1.4

-0.9

-0.3

2.1

0.0

0.0

Purchasing risks

3.9

0.0

0.6

0.0

-2.0

2.4

0.0

0.0

Legal risks

14.0

-0.5

3.3

-2.0

-2.2

12.6

6.3

6.0

Dismantling obligations

16.4

-1.2

4.6

-2.1

-1.1

16.5

13.0

13.4

Personnel provisions

19.2

0.4

6.0

-9.3

-3.6

12.7

7.3

9.9

Provisions of termination of the employments

0.0

-0.1

25.1

0.0

0.0

25.1

0.0

0.0

Other

12.8

-0.5

6.3

-5.1

-2.0

11.5

0.0

0.0

Total

68.2

-1.9

47.2

-19.3

-11.3

83.0

26.5

29.3

The warranty provision is determined on the basis of the historical value of sales generated during the past six months. It is expected that the majority of these expenses will fall due within the first six months of the next financial year. Purchasing risks relate primarily to materials and moulds that are required for the manufacturing of shoes and result in cash outflows in the subsequent period.

The provisions relating to dismantling obligations are predominantly long-term and are incurred in connection with the retail stores, warehousing areas and office space rented by the Group. They are established on the basis of the expected settlement values and the agreed rental periods. Estimates are made in relation to costs and the actual amount of time that such properties are in use.

Personnel provisions mainly relate to non-current variable compensation components. The litigation risks relate to any form of legal dispute, including those relating to trademark and patent rights.

The provisions for termination of employment comprise expenses for benefits granted within the scope of a voluntary severance programme. The corresponding commitment was recognised at the time when the entity was legally or constructively bound to the severance offer and could no longer unilaterally withdraw it.

Other provisions exist for other risks, particularly in connection with procurement.

Current provisions are expected to be paid out in the following year, non-current provisions are expected to be paid out in a period of up to ten years. There are no significant compounding effects. The recognition and valuation of provisions is based on past experience of similar transactions. All events until the preparation of the consolidated financial statements are taken into account here.

17.Equity

Subscribed capital

The subscribed capital corresponds to the subscribed capital of PUMA SE.

As of the balance sheet date, the subscribed capital amounts to € 148,007,926.00 in accordance with the Articles of Incorporation (previous year: € 149,698,196.00) and is divided into 148,007,926 (previous year: 149,698,196) voting no-par-value shares. This corresponds to a notional value of € 1.00 per share.

In financial year 2025, the registered share capital was reduced by € 1,690,270.

All shares grant the same rights. The shareholders are entitled to receive the agreed dividends and have one voting right per share at the Annual General Meeting. This does not apply to treasury shares held by the Company, which do not grant the Company any rights.

Changes in the outstanding shares:

T.69 Change in outstanding shares

 

2025

2024

Outstanding shares as of 1 January, share

148,824,413

149,844,544

Repurchase of treasury stock, share

-1,687,753

-1,128,961

Issue of treasury shares, share1

72,245

108,830

Outstanding shares as of 31 December, share

147,208,905

148,824,413

1 The issue of treasury shares relates to compensation in connection with promotional and advertising agreements as well as remuneration for members of management.

Authorised capital

As of 31 December 2025, the Company's Articles of Association provide for authorised capital totalling € 30,000,000.00:

Pursuant to § 4.2 of the Articles of Incorporation, the Management Board is authorised, with approval of the Supervisory Board, to increase the share capital of the Company by up to € 30,000,000.00 by issuing, once or several times, up to 30,000,000 new no-par-value bearer shares against contributions in cash and/or kind until 20 May 2030 (Authorised Capital 2025). In case of capital increases against contributions in cash, the new shares may be acquired by one or several banks, designated by the Management Board, subject to the obligation to offer them to the shareholders for subscription (indirect pre-emption right). Shareholders generally have a subscription right. However, the Management Board is authorised, with the approval of the Supervisory Board, to exclude shareholders’ subscription rights in whole or in part in the cases specified in § 4.2 of the Articles of Incorporation.

The Management Board of PUMA SE did not make use of the existing authorised capital in the current reporting period.

Conditional capital

By resolution of the Annual General Meeting of 11 May 2022, the Management Board was authorised until 10 May 2027, with the consent of the Supervisory Board, through one or more issues, altogether or in parts and in various tranches at the same time, to issue bearer or registered convertible and/or option bonds, profit-sharing rights or participation bonds or a combination of these instruments with or without a term limitation in a total nominal amount of up to € 1,500,000,000.00.

The share capital is conditionally increased by up to € 15,082,464.00 by issue of up to € 15,082,464 new no-par value bearer shares (Conditional Capital 2022). The conditional capital increase shall only be implemented to the extent that conversion/option rights are exercised, or the conversion/option obligations are performed, or tenders are carried out and to the extent that other forms of performance are not applied.

No use has been made of this authorisation to date.

Treasury stock

The resolution adopted by the Annual General Meeting on 7 May 2020 authorised the Company to purchase treasury shares up to a value of 10% of the share capital until 6 May 2025. By resolution of the Annual General Meeting of 5 May 2021, the Supervisory Board was authorised to issue the acquired shares to the members of the Management Board of the Company, excluding the shareholders' subscription rights. By resolution of the Annual General Meeting of 11 May 2022, the Management Board was, moreover, authorised to issue the acquired shares, excluding the shareholders' subscription rights, as part of the Company's or its affiliated companies' share-based payments or employee share programmes to individuals currently or formerly in an employment relationship with the Company or one of its affiliated companies or to members of the management of one of the Company's affiliated companies. If purchased through the stock exchange, the purchase price per share must not exceed 10% or fall below 20% of the average closing price for the Company's shares with the same attributes in the XETRA trading system (or a comparable successor system) during the last three trading days prior to the date of purchase.

On the basis of the aforementioned authorisation of 7 May 2020/5 May 2021, the Management Board of PUMA SE approved a share buyback programme on 29 February 2024. The first tranche provides for the repurchase of treasury shares with a total purchase price of up to € 100 million and began on 6 March 2024 for the period until 6 May 2025. In accordance with the authorisation granted by the Annual General Meeting 2020, the repurchased shares will be cancelled.

By resolution of the Annual General Meeting on 22 May 2024, the aforementioned authorisation to acquire and utilise treasury shares was revoked and the Company was again authorised to acquire treasury shares of up to ten percent of the share capital until 21 May 2029. Furthermore, the Supervisory Board was authorised to issue the acquired shares to the members of the Management Board of the Company, excluding the shareholders' subscription rights. In addition, the Management Board was authorised to issue the acquired shares, excluding the shareholders' subscription rights, as part of the Company's or its affiliated companies' share-based payments or employee share programmes to individuals currently or formerly in an employment relationship with the Company or one of its affiliated companies or to members of the management of one of the Company's affiliated companies. If purchased through the stock exchange, the purchase price per share must not exceed 10% or fall below 20% of the average closing price for the Company's shares with the same attributes in the XETRA trading system (or a comparable successor system) during the last three trading days prior to the date of purchase.

As of the balance sheet date, the Company holds a total of 799,021 PUMA shares in its own portfolio, which corresponds to 0.54% of the subscribed capital.

Repurchase of treasury shares

Based on the abovementioned authorisation dated 7 May 2020/5 May 2021 the Management Board of PUMA SE decided to initiate a share repurchase programme on 29 February 2024. The first tranche provided for the buyback of treasury shares at a total purchase price of up to € 100 million and started in March 2024 for a period ending on 6 May 2025.

On 31 March 2025, PUMA SE completed the acquisition of shares under the share repurchase programme. Under the share buy-back, a total of 1,687,753 shares were repurchased in the financial year 2025. This corresponded to approx. 1.13% of the subscribed capital of the Company (based on € 149,698,196.00). The average purchase price per share paid on the stock exchange amounted to € 29.63. The total price of the acquired shares amounted to € 50,000,005.59.

The repurchased shares were redeemed as announced by the Company. PUMA SE has withdrawn 1,690,270 units of the repurchased shares by resolution of the Board of Management dated 7 August 2025.

Further information on the repurchase of treasury shares can be found in the following table.

T.70 Repurchase of treasury shares in the financial year

Month

Number of shares

Total price
in €

Average purchase price per share in €

Share of subscribed capital in €

Share of subscribed capital in %

January

411,990

15,008,721.36

36.43

411,990

0.28%

February

644,207

18,914,949.36

29.36

644,207

0.43%

March

631,556

16,076,334.87

25.46

631,556

0.42%

April

-

-

-

-

-

May

-

-

-

-

-

June

-

-

-

-

-

July

-

-

-

-

-

August

-

-

-

-

-

September

-

-

-

-

-

October

-

-

-

-

-

November

-

-

-

-

-

December

-

-

-

-

-

Total

1,687,753

50,000,005.59

29.63

1,687,753

1.13%

Dividend

The amounts eligible for distribution relate to the retained earnings of PUMA SE, which is determined in accordance with German commercial law.

The Management Board and the Supervisory Board will propose to the Annual General Meeting that, from the retained earnings of PUMA SE for financial year 2025, no dividend (previous year: € 0.61) be distributed, as the consolidated net result as of 31 December 2025 is negative.

T.71 Proposed appropriation of the retained earnings of PUMA SE

 

2025

2024

Retained earnings of PUMA SE as of 31 December, € million

185.2

510.5

Retained earnings available for distribution, € million

155.4

510.5

Dividend per share, €

0.00

0.61

Number of outstanding shares, share1

147,208,905

148,824,413

Total dividend, € million1

0.0

89.8

Carried forward to the new accounting period, € million1

185.2

420.8

1 Previous year's values adjusted to the outcome of the Annual General Meeting

Reserves

The equity reserves are broken down as follows:

Capital reserves

The capital reserve includes the premium from issuing shares, as well as amounts from the grant, conversion and expiry of share options.

Revenue reserves incl. retained earnings

The revenue reserves incl. retained earnings include the net earnings of the financial year as well as the earnings achieved in the past by the companies included in the consolidated financial statements to the extent that it was not distributed. In addition, the valuation effects from the pension provision recognised in other comprehensive income are recognised in retained earnings, together with fees paid for the repurchase of treasury shares that exceed the nominal amount.

Difference from foreign currency translation

The equity item for currency translation serves to record the foreign exchange differences from the translation of the financial statements of subsidiaries with non-euro accounting.

Cash flow hedging reserve

The position of “Cash Flow hedging reserve” comprises the fair value of Cash Flow hedges (intrinsic value for options and the spot component for forward contracts) in relation to hedged transactions that have not yet occurred.

Reserve for hedging costs – options

The position includes the fair value of costs of hedging for Cash Flow hedges according to the “cost of hedging” approach (time value component).

Reserve for hedging costs – forward contracts

The position includes the fair value of costs of hedging for Cash Flow hedges according to the “cost of hedging” approach (time value component).

Non-controlling interests

This item comprises non-controlling interests. The composition is shown in Chapter 29.

Capital management

The Group's objective is to retain a strong equity base in order to maintain both investor and market confidence, and to strengthen future business performance.

Capital management relates to the consolidated equity of PUMA. This is presented in the consolidated statement of financial position and in the consolidated statement of changes in equity.

18.Management incentive programmes

In order to retain Management with a long-term incentive effect PUMA uses cash-settled virtual shares as well as further global long-term incentive programmes.

The current programmes are described below:

Explanation of "virtual shares", termed "monetary units" (full term: monetary units plan – MUP)

In the 2013 financial year, the Company started granting “monetary units” on an annual basis as part of a management incentive plan for its Management Board members. Such “monetary units” are based on PUMA share performance. Each of these monetary units entitles the holder to a cash payment at maturity. Such granted cash payment measures the PUMA share performance by comparing the average virtual stock appreciation rights of the last thirty trading days prior to the beginning of the year of issue with the virtual stock appreciation rights of the last thirty trading days of the exercise date. The maximum stock appreciation rights are capped at 300 per cent of the amount allotted. These “monetary units” are subject to a vesting period (lock-up period) of three years followed by an exercise period of thirty days beginning on each quarterly report release date and expiring thirty days thereafter in which participants may freely choose to exercise their rights over a period of two years. The number of such monetary units is reduced on a pro rata basis, should a Management Board member withdraw from office at any time during the vesting period. This plan expired to be replaced by the performance share plan 2021. Against that backdrop, the Company ceased to issue any shares in connection with this plan in the 2025 financial year.

Explanation of "virtual shares" (full term: performance share plan 2021 – PSP 21)

Virtual shares were granted on an annual basis to members of the Management Board beginning in 2021 as part of a management incentive programme. The virtual shares are based on the PUMA share performance. Each of these virtual shares entitles the holder to a cash payment at the end of the term. However, the Supervisory Board reserves the right to make the payment in PUMA shares instead of cash. This cash payout is based on the PUMA closing prices for the last thirty trading days before the exercise date, increased by the accumulated dividends of the performance period. The final number of virtual shares is between 50% and 150%, depending on the relative “Total Shareholder Returns” (TSR) compared to the MDAX index. The PUMA and MDAX index TSRs are calculated using the arithmetic means of each of the TSR values on the 30 trading days before the start and end of the performance period. The averages calculated in this way for PUMA and the MDAX index are then compared with each other. The difference in percentage points between the PUMA TSR and the MDAX index TSR is then calculated (= TSR outperformance in percentage points). The maximum increase in value (cap) is limited to 300% of the amount allocated. Virtual shares are subject to a vesting period of four years. They are generally paid out within the first quarter of the fifth year after their issue. Virtual shares are reduced on a “pro rata” basis in the event of withdrawal during the vesting period. For the programmes issued in financial years 2021 and 2022, the DAX acts as the basis for calculating virtual shares, while the MDAX index is used starting financial year 2023. The programme expired in financial year 2025 in favour of the Performance Share Plan 2025. Therefore, no shares were issued from this programme in financial year 2025.

Explanation of "virtual shares" (full term: performance share plan 2025 – PSP 25)

In the 2025 financial year, the Company started granting virtual shares on an annual basis as part of a management incentive plan for its Management Board members. Such virtual shares are based on PUMA share performance (50%), the average consolidated net income (30%) and the achievement of sustainability targets (20%). Each of these virtual shares entitles the holder to a cash payment at maturity. The Supervisory Board, however, reserves the right to effect pay-out in form of PUMA shares and not in cash. Such granted cash payment is based upon the PUMA closing prices of the last thirty trading days prior to the exercise date, increased by the accumulated dividends of the performance period. The number of virtual shares finally allocated ranges between 0% and 200%, depending on the weighted target achievement of the three components. 50% of the total target achievement depends on the relative “total shareholder return” (TSR) in relation to the MDAX stock index. Calculation of the PUMA and the MDAX stock index TSRs is in each case based on the arithmetic average of the TSRs of the last thirty trading days prior to the beginning and expiry of the performance period. The average values so determined for PUMA and the MDAX stock index are then compared with one another to determine the difference in percentage terms between the PUMA TSR and the MDAX stock index TSR (TSR outperformance in percentage points). 30 per cent of the total target achievement depends on the average consolidated net income. For this purpose, a target value is defined at the beginning of the performance period based on the medium-term planning of the PUMA Group. At the end of the performance period, this target value is compared against the average consolidated net income actually achieved in the performance period. 20% of the total target achievement depends on the achievement of sustainability targets. These are defined specifically for this purpose by the Supervisory Board. At the end of the performance period, the Supervisory Board evaluates the degree of achievement of the sustainability targets. The maximum increase in value of the virtual shares (Cap) is capped at 300% of the amount allotted. These virtual shares are subject to a blocking period (= vesting period + holding period) of four years. This consists of a three-year vesting period followed by a one-year holding period. In general, pay-out is effected within the first quarter of the fifth year after their issue. The number of such virtual shares is reduced on a “pro rata” basis, should a Management Board member withdraw from office at any time during the vesting period.

In the 2025 financial year, additions of € 0.6 million (previous year: € 1.3 million) were made to the provision based on commitments under employment contracts to the members of the Management Board, and  0.7 million (previous year: € 0.0 million) were reversed.

T.72 Virtual shares, members of the management board

Plan

MUP

PSP 21

MUP

PSP 21

PSP 21

PSP 21

PSP 25

 

Issue date

1/1/2021

1/1/2021

1/1/2022

1/1/2022

1/1/2023

1/1/2024

1/1/2025

 

Term

5

4.25

5

4.25

4.25

4.25

4.25

Years

Vesting period

3

4

3

4

4

4

4

Years

Base price PUMA share at issue

86.23

86.23

106.95

106.95

51.86

54.92

45.18

EUR/share

Reference value PUMA share at the end of the financial year

0

0

19.74

19.74

21.76

21.44

15.01

EUR/share

Weighted share price at the time of exercise

21.47

45.21

0.00

0.00

0.00

0.00

0.00

EUR/share

Participants in the year of issue

3

2

1

3

4

5

5

Persons

Participants at the end of the financial year

0

0

1

3

4

5

5

Persons

Number of monetary units/virtual shares as of 1 January 2025

25,606

7,070

10,323

13,629

69,082

72,368

74,744

Shares

Number of monetary units/virtual shares exercised in the financial year

-25,350

-6,556

0

0

0

0

0

Shares

Number of monetary units/virtual shares expired in the financial year

-256

-514

-104

-857

-1,273

-4,322

0

Shares

Final number of monetary units/virtual shares as of 31 December 2025

0

0

10,219

12,772

67,809

68,046

74,744

Shares

This commitment consisting of share-based remuneration transactions with cash compensation is recorded as personnel provisions and remeasured at fair value on every balance sheet date, provided it has not been exercised yet. The expenses are recorded pro rata over the vesting period. Based on the valuation of external experts at fair value and taking into account exercises and reversals during the year in 2025, the provision for these programmes amounts to 4.3 million at the end of the fiscal year (previous year: € 5.3 million). Included therein is a fixed amount of € 0.9 million, which was granted to former members of the Management Board in the financial year for the settlement of pro rata entitlements to the 2025 tranche.

Explanation of the "game changer 2.0" programme

In 2018, the long-term incentive programme (LTIP) “Game Changer 2.0” was launched. The participants in this programme consist primarily of top executives reporting to the Management Board, as well as special key functions within PUMA Group. The aim of this programme is to tie this group of employees to the Company in the long term and to offer them a share in the medium-term success of the Company.

The LTIP "Game Changer 2.0" consists of two plan parts, a Performance Cash Plan and a Performance Share Plan, each with a 50% share. The Performance Cash Plan gives a reward for the PUMA Group's financial performance, while the Performance Share Plan gives a reward for the performance of the PUMA SE share in the capital market.

The performance period of the Performance Cash Plan is three years and is based on the average medium-term targets of the PUMA Group in terms of EBIT, sales and Cash Flow or working capital as a percentage of sales. Payment is made in cash after the end of the performance period and is limited to a maximum of 200% of the granted proportionate target amount (cap).

The Performance Share Plan uses virtual shares to manage the incentive. The term is up to five years. This is divided into a three-year performance period and a two-year exercise period in which the virtual shares are paid out in cash. A payout is only possible at the four exercise times (6, 12, 18 or 24 months after the end of the performance period). The average share price of the last 30 trading days before the exercise date determines the value of a virtual share. The payout is limited to a maximum of 300% of the pro-rata Target Amount granted and will only be paid out if the defined exercise hurdle (if applicable) has been reached at least once during the Performance Period.

The payment is subject to the condition that the individual participants are in an active, unterminated employment relationship with a PUMA Group company on the specified date.

Explanation of the "game changer 2.0 – 2023" programme

In 2020, the global programme "Game Changer 2.0 – 2023" was launched as presented above. The Performance Cash Plan is based on the targets EBIT (70%), Cash Flow (15%) and Sales (15%). Within the framework of the performance share component, the payout is limited to a maximum of 300% of the granted pro rata target amount (cap). In the reporting year, an amount of € 0.2 million (of which € 0.2 million from the Performance Share portion) was paid out to the group of participants. In the reporting year, no further expenses were added for this programme, and  0.1 million (previous year:  0.0 million) was reversed. There is no longer a provision for the programme (previous year: € 0.1 million).

Explanation of the "game changer 2.0 – 2024" programme

In 2021, the global programme “Game Changer 2.0 – 2024” was launched, which is subject to the same parameters as described above. The performance cash plan is based on targets in terms of EBIT (45%), working capital in per cent of net sales (15%), and net sales (40%). Pay-out of the performance share component is capped at a maximum of 300 per cent of the granted pro rata target bonus. Moreover, the programme is contingent upon an unbroken employment relationship until 31 December 2023. In the reporting year, a total of € 0.2 million (of which € 0.2 million from the performance share component) was paid out to the group of participants. Further, a total of € 0.2 million (previous year: € 0.8 million) was reversed and no expenses were allotted for this programme. The provision for this programme amounts to € 0.1 million at the end of the financial year (previous year: € 0.3 million). The performance share component accounts for € 0.1 million (previous year: € 0.3 million).

Explanation of the "game changer 2.0 – 2026" programme

In 2023, the global "Game Changer 2.0 – 2026" programme, as outlined above, was launched. The Performance Cash Plan is based on the following targets: EBIT (70%), Cash Flow (15%) and sales (15%). As part of the Performance Share component, payment is limited to a maximum of 300% of the granted proportionate target amount (cap). An employment relationship until 31 December 2025 is required. In the reporting year, a prorated amount of € 0.0 million (previous year: € 1.5 million) was set aside and € 0.7 million was released as a provision for this programme (previous year: € 0.1 million). The provision for this programme amounts to € 2.3 million at the end of the financial year (previous year: € 3.1 million). The Performance Share Plan portion accounted for € 1.0 million (previous year: € 1.5 million).

Explanation of the "game changer 2.0 – 2027" programme

In 2024, the global "Game Changer 2.0 – 2027" programme, as outlined above, was launched. The Performance Cash Plan is based on the following targets: EBIT (70%), Cash Flow (15%) and sales (15%). As part of the Performance Share component, payment is limited to a maximum of 300% of the granted proportionate target amount (cap). An employment relationship until 31 December 2026 is required. In the reporting year, a prorated amount of € 0.4 million (previous year: € 1.0 million) was set aside for this programme. The provision for this programme amounts to € 0.9 million at the end of the financial year (previous year: € 1.0 million). The Performance Share Plan portion accounted for € 0.5 million (previous year: € 0.4 million).

Explanation of the "road 2 10b" programme

In 2022, the “Game Changer 2.0” programme was replaced by the one-time “Road 2 10B” long-term incentive programme (LTIP). The participants in this programme consist of key specialists and managers of the PUMA Group. The aim of this programme is to retain these employees in the long term and to allow them to participate in the medium-term success of the company.

The LTIP "Road 2 10B" consists of two plan parts, a Performance Cash Plan and a Performance Share Plan, each with a 50% share. The Performance Cash Plan gives a reward for the PUMA Group's financial performance, while the Performance Share Plan gives a reward for the performance of the PUMA SE share in the capital market.

The Performance Cash Plan is focused on the following targets: EBIT, sales and working capital as a percentage of sales based on the three-year plan set by the Management Board of PUMA SE. For participants in the programme with an employment relationship at Group level, the target achievement is based on the following Group targets: EBIT (45%), sales (40%), and working capital as a percentage of sales (15%). For participants in the programme with an employment relationship at the national or regional level, 50% of the target achievement is based on achieving the Group targets. The remaining 50% is based on achieving the following targets at the national or regional level: EBIT (22.5%), sales (20%) and working capital as a percentage of sales (7.5%). Payment is made after the end of a three-year performance period and is limited to a maximum of 200% of the granted proportionate target amount (cap).

The Performance Share Plan is based on the performance of the PUMA share price. The term is up to five years, divided into a three-year performance period and a subsequent two-year exercise period, in which the virtual shares are paid out in cash. A payout is only possible at the four exercise times (6, 12, 18 or 24 months after the end of the performance period). The average share price of the last 30 trading days before the exercise date determines the payout value of a virtual share. The payout is limited to a maximum of 300% of the granted prorated target amount (cap) and is only made if an exercise hurdle of +10% share-price appreciation is exceeded once during the performance period.

The programme expired in the reporting year and no further expenses were added (previous year: € 2.0 million). There is no longer a provision for this (previous year: € 7.6 million). An amount of € 8.4 million (of which € 0.0 million from the performance share portion) was paid out to the group of participants. In the reporting year, € 0.1 million was reversed for this programme (previous year: € 0.5 million).

Explanatory comments on “Retention PLAN reset 2028” programme

In 2025, the "Game Changer 2.0" programme was replaced on a one-off basis by the Long-Term Incentive Programme (LTIP) "Retention Plan Reset". Participants in this programme consist mainly of top executives reporting to the Management Board and individual key positions in the PUMA Group. The objective of this programme is to retain these employees in the Company on a long-term basis. Participants receive an allocation amount determined at the start of the programme. The vesting period is three years and ends on 31 December 2027. Payout is conditional upon the individual participants being in an active, unterminated employment relationship with a PUMA Group entity until the end of the vesting period. The payout takes place after the end of the vesting period.

 1.4 million was allocated on a pro rata basis for this programme in the year under review. That resulted in provisions in the amount of € 1.4 million for this programme at the end of the financial year.

T.73 Virtual shares, non-management board members

Plan

Game Changer
2023

Game Changer
2024

Road 2 10B

Game Changer
2026

Game Changer
2027

 

Issue date

1/1/2020

1/1/2021

1/1/2022

1/1/2023

1/1/2024

 

Term

5

5

5

5

5

Years

Vesting period

3

3

3

3

3

Years

Base price at programme start

67.69

86.23

106.95

51.86

54.92

EUR/share

Reference value at the end of the financial year

0

19.74

0

22.42

22.15

EUR/share

Weighted share price at the time of exercise

45.21

45.21

0

0

0

EUR/share

Participants in the year of issue

60

76

486

84

59

Persons

Participants at the end of the financial year

0

13

0

70

49

Persons

Number of virtual shares as of 1 January 2025

3,316

7,379

88,027

50,784

44,838

Shares

Number of virtual shares expired in the financial year

0

-824

-88,027

-6,757

-9,640

Shares

Number of virtual shares added in the financial year (new participants)

0

0

0

0

0

Shares

Number of virtual shares exercised in the financial year

-3,316

-1,907

0

0

0

Shares

Final number of virtual shares as of 31 December 2025

0

4,648

0

44,027

35,198

Shares

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