THE YEAR IN REVIEW
KINGS OF AFRICA – With a 2-1 win against a highly-fancied Egypt side, PUMA team Cameroon win their fifth African Cup of Nations title and claim the throne of African football.
FENTY UNIVERSITY – Rihanna presents the locker room-inspired looks from her Autumn/Winter 2017 collection at the Bibliothèque Nationale de France during Paris Fashion Week.
REVOLUTIONARY “SOCK” – Our trendsetting PUMA evoKNIT Driver Pro F1 driver’s shoe demonstrates true innovation and claims an iF Design Award.
RIGHT TO PLAY – PUMA announces its partnership with the international NGO Right To Play to improve the lives of millions of children.
1,2,3 TROPHIES – PUMA snatches three major football trophies in one weekend with Arsenal F.C. grabbing the English FA Cup, Borussia Dortmund claiming Germany’s DFB Pokal and Mexico’s Chivas winning the 2017 Liga MX Clausura title.
FIT. FAST. FEEL. – The all-new PUMA ONE football boot, designed to offer all a player needs by merging the best features of the evoSPEED and evoTOUCH models, is finally released.
A NEW LANDMARK – PUMA headquarters in Herzogenaurach celebrate the opening of the new 85-meter-long PUMA BRIDGE with a memorable inauguration ceremony in the presence of Lothar Matthäus and Merlene Ottey.
FOREVER FASTEST – The IAAF World Championships in London not only mark the end of Usain Bolt’s unparalleled career but also give other PUMA athletes a chance to shine, including Pierre-Ambroise Bosse, who wins gold in the 800 meters.
WELCOME SELENA – PUMA announces its long-term partnership with American singer, actress and producer Selena Gomez. More than just a brand ambassador, she helps PUMA further enhance its Women’s segment.
NO ONE IS FASTER THAN THE CAT – PUMA dominates F1. Lewis Hamilton is crowned Formula One Champion for the fourth time in his career, while our partner teams MERCEDES-AMG PETRONAS, Scuderia FERRARI and RED BULL RACING take the top three positions in the Constructors’ Championship.
24/7 WITH LEWIS – Lewis Hamilton becomes official ambassador for our Men’s Training Business and launches PUMA’s 24/7 campaign, redefining our brand’s performance philosophy in an era when workouts are no longer confined to the gym.
SMASHING TARGETS – COBRA PUMA Golf athlete Rickie Fowler wins the Hero World Challenge and sets a personal record by shooting a 28 on the front nine for the first time in his career.