2025

2024¹

Deviation

Sales

Consolidated sales

7.296,2

8.398,0

–13,1%

- Footwear

4.113,8

4.733,6

–13,1%

- Apparel

2.328,5

2.703,7

–13,9%

- Accessories

853,9

960,7

–11,1%

Result of operations

Gross profit

3.279,6

3.997,8

–18,0%

Operating result (EBIT)

–357,2

548,7

–165,1%

Loss/Earnings before taxes (EBT)

–522,9

399,7

–230,8%

Net earnings attributable to shareholders of PUMA SE

–645,5

281,6

–329,2%

Profitability

Gross profit margin

45,0%

47,6%

–2,7%pt

EBT margin

–7,2%

4,8%

–11,9%pt

Net earnings margin

–8,8%

3,4%

–12,2%pt

Return on capital employed (ROCE)

–12,3%

20,3%

–32,6%pt

Return on equity (ROE)

–36,7%

10,0%

–46,6%pt

Balance sheet

Total equity

1.760,9

2.828,6

–37,7%

- Equity ratio

27,3%

39,6%

–12,3%pt

Working capital

1.536,6

1.278,2

20,2%

- in % of consolidated sales

21,1%

15,2%

5,8%pt

Cash flow and investments

Gross cash flow

208,4

878,2

–76,3%

Free cash flow

–530,3

464,3

–214,2%

Investments (before acquisitions)

206,3

263,0

–21,6%

Employees

Number of employees (annual average)

18.503

18.668

–0,9%

Sales per employee (k€)

394,3

449,9

–12,3%

PUMA share

Share price (in €)

22,30

44,36

–49,7%

Average outstanding shares (in million)

147,41

149,32

–1,3%

Number of shares outstanding as of 31 December (in million shares)

147,21

148,82

–1,1%

Earnings per share (in €)

–4,38

1,89

–331,7%

Market capitalisation

3.283

6.602

–50,3%

Average trading volume (amount/day)

1.232.900

570.863

116,0%