HOME | Puma Annual Report 2023

Play. Faster.

PUMA Family Talk | PUMA CEO Arne Freundt and professional footballer Alexandra Popp

“Sadly, not much has changed for girls in football.”

Alexandra Popp
Captain of the German National Football Team

Our Numbers

“Despite the volatile market environment, PUMA delivered strong sales growth and set a new sales record in 2023.”
Hubert Hinterseher
Chief Financial Officer

To our Shareholders

Combined Management Report

Consolidated Financial Statements

6.6%

currency-adjusted sales growth in 2023

€622
Mln

operating result (EBIT) in 2023

46.3%

Gross Profit Margin 2023

Product

“75 years of history and heritage allow us to root ourselves in sport – giving a nod to our past while rewriting the future.”
Maria Valdes
Chief Product Officer

Explore the Interview

Business Units

Teamsport

Sportstyle

Motorsport

Run & Train

Basketball

Golf

Forever. Better.

“There is no finish line when it comes to our responsibility to do better, and we aren’t out there alone on the track; we need others to help us pursue solutions to the challenges we face faster than we could alone.”
ANNE-LAURE DESCOURS
Chief Sourcing Officer

SUSTAINABILITY

FOREVER. BETTER. Strategy

GRI-Index

24%

GHG emission reduction in 2023, in PUMA’s own operations, manufacturing and transports of goods

8/10

products were made of certified or recycled materials in 2023

>226K

PUMA employees and factory employees were trained on women rights in 2023

Brand Marketing

“We have everything we need to become the best marketing team in the industry: great, fully engaged people, a fantastic brand and a FOREVER. FASTER. company culture.”
Richard Teyssier
Vice President Brand & Marketing

Explore the Interview

Our People

“We are very proud that we are recognized as a Top Employer globally, in 24 countries and four regions for the second time. We are committed to continue our journey of people excellence, ensuring that PUMA remains a place where talents are nurtured, achievements are celebrated, and diversity is embraced.”
DIETMAR KNOESS
Vice President People & Organization

Global Top Employer

Our People

PUMA Life Cycle

Within PUMA

50/50

gender split at PUMA worldwide in 2023

43%

of global leadership positions were held by women in 2023

+37%

number of hours of training and workshops in 2023 compared to previous year

Forever. Play.

PUMA's athletes 2023Our PUMA Legends

2023

Past

At the World Athletics Championships in Budapest, PUMA-sponsored athletes won 22 medals, including six gold medals, double the medal count compared to Eugene 2022.

Over the past 75 years, PUMA has worked with some of the best track and field athletes in the world. Together we have achieved unbelievable success and broken numerous records.

Armand “Mondo” Duplantis

New year, new world record: with 6.23m, Sweden’s Armand “Mondo” Duplantis set the pole vault world record in 2023 for the seventh time. He won the World Athletics Championship as well as the Diamond League, and was crowned “Athlete of the Year 2023”.

Heinz Fütterer

No one was faster than Heinz Fütterer in 1954. At the European Athletics Championships in Bern, he won gold in the 100m and 200m. In October of the same year, he matched the world record with a time of 10.2s.

Yaroslava Mahuchikh

Ukrainian Yaroslava Mahuchikh jumped higher than anyone else in 2023. She won 15 out of 17 competitions, including the European Indoor Championships, World Athletics Championships and the Diamond League.

Armin Hary

Armin Hary was the first person to run 100m in 10.0s. At the 1960 Olympic Games in Rome, he won gold in the 100m and 4x100m relay.

Shericka Jackson

Shericka Jackson is one of the fastest female sprinters of all time. The Jamaican won all her 200m races in 2023. At the World Athletics Championships, she claimed gold in the 200m, and silver in the 100m and 4x100m relay. On top of this, she won the Diamond League in both distances.

Merlene Ottey

Merlene Ottey is one of only two women to compete in seven Olympic Games from 1980 to 2004. She won three World Champion titles for Jamaica – two in the 200m and one in the 4x100m relay.

Karsten Warholm

Norwegian world record holder Karsten Warholm continued to write history in 2023. For the third time, he was world champion of the 400m hurdles. He also claimed gold in the 400m at the European Indoor Championships.

Heike Drechsler

Heike Drechsler is one of Germany's most successful long jumpers. Twice an Olympic Champion, she also won a string of gold medals at World and European Championships, both indoor and outdoor.

Gianmarco Tamberi

Gianmarco is the Olympic Champion and the European Champion. In 2023, he added a World Championship title to his resume with a jump of 2.36m.

Usain Bolt

Usain Bolt is still the fastest man in history, with a 100m time of 9.58s. The Jamaican has won eight Olympic gold medals and 11 World Championship titles. He holds the world record in the 100m, 200m and the 4x100m relay.