2025 Highlights

PUMA team Portugal won the UEFA Nations League title, demonstrating their great form ahead of the 2026 FIFA World Cup™.

PUMA became the official ball provider for the Premier League, the world’s most-watched football league. With Serie A and La Liga also in our portfolio, PUMA strengthened its position as a leading partner across top global competitions.

With its new boots that featured the Women’s Fit 2.0, PUMA reinforced its role as a trailblazer in women’s football. Designed together with elite players and top universities, PUMA ensures our female athletes can perform at the top of their game.

PUMA introduced the football boots ULTRA 6, for explosive speed, and FUTURE 9 for agility and an adaptive fit. Trusted by stars such as Christian Pulisic and Sandy Baltimore, these boots highlight PUMA’s commitment to innovation and top-level performance.

At the World Athletics Championships in Tokyo, our PUMA athletes won 25 medals – including six times gold, showing how our performance technologies such as NITRO™ can help the best become even better.

Pole vault star Armand “Mondo” Duplantis has set another world record in Tokyo. His stellar year earned him awards such as the Laureus World Sportsman of the Year. He also defended his BBC World Sport Star award – an honour shared by only a few other legends.

Australian PUMA athlete Nicola Olyslagers rose to the top, claiming the world high jump title in Tokyo, breaking the Oceanian record, and was honoured as the Female Field Athlete of the Year.

Para athlete Felix Streng made an impressive return to the world stage, capturing gold in both the 100m and 200m at the 2025 World Championships in New Delhi.

With its Fast-R NITRO™ Elite 3 model, PUMA introduced its fastest racing shoe yet – featuring advanced NITRO™ technology for maximum speed and efficiency in elite competition.

Powered by PUMA’s NITRO™ technology, PUMA athletes delivered standout performances and set new personal bests at major marathons such as Boston, London, New York, and Valencia.

PUMA renewed its long-term partnership with HYROX, the World Series of Fitness Racing, reaffirming its role as official sportswear partner and strengthening its presence in the world’s fastest-growing fitness sport.

Our work with HYROX athletes takes centre stage. Our athlete ambassadors include the recently crowned 2025 HYROX World Champion, Linda Meier. To make the fastest even faster, PUMA unveiled the world’s first HYROX shoe in London, developed specifically to meet the unique demands of fitness racing.

In Sportstyle, PUMA draws on its 77-years of brand history and unique heritage in sports and sports culture as well as one of the most extensive archives in the industry.

The Speedcat perfectly captured the low-profile sneaker trend. PUMA introduced bold hybrids like the Speedcat Ballet with a ballerina-inspired silhouette and the Speedcat Wedge featuring a concealed heel and hook-and-loop straps.

K-Pop icon and PUMA ambassador Rosé introduced her first PUMA collection, which blended oversized silhouettes with feminine details. The range reimagined classic sportswear and introduced new iterations of the Speedcat.

The JIL SANDER x PUMA collaboration, first launched in 1998 as an industry first, returned in 2025 with the KING AVANTI reissue, which sold out within days.

PUMA and Scuderia Ferrari HP celebrated 20 years of partnership. The 20th Anniversary Replica Collection was presented at an exclusive event in Maranello with Ferrari drivers and team legends.

Two exclusive editions to celebrate motorsport heritage: the all-white Miami GP Edition and the Monza Limited Edition, created to honour Niki Lauda’s historic 1975 World Championship.

PUMA expanded its basketball lineup with new signature models: Tyrese Haliburton debuted the Hali 1, designed with Salehe Bembury, while LaMelo Ball continued his bold line with the MB.05 and LaFrancé RNR.

PUMA Golf teamed up with AC Milan to blend football heritage with golf culture in a collection presented by “Captain America” Christian Pulisic.