Sporting goods industry

2020 was a very difficult year for the sporting goods industry. Wide-reaching lockdown measures and area-wide retail store closures aimed at containing the COVID-19 pandemic had a very negative impact on the sporting goods industry worldwide, particularly during the second quarter. Furthermore, this could only be partially offset by rising e-commerce sales. In addition, the sporting goods industry was further impacted by the cancellation or postponement of major sporting events, such as the European Football Championship and the Tokyo Olympic Games. However, as a result of the COVID-19 pandemic, more exercise and physical activity, as well as an increasingly healthy and sustainable lifestyle, continued to gain in importance for an ever-increasing proportion of the world’s population. The “stay-at-home” situation has also resulted in the increased popularity of athletic footwear and leisure/athletic apparel as an integral part of everyday fashion (“athleisure”).