In 2020, our Accessories business responded quickly to the new requirements of the COVID-19 pandemic by designing and producing 3-layer, washable masks. At the initial launch of these new products, we donated one euro for each pack of masks sold to the World Health Organization’s COVID-19 Solidarity Response Fund, pledging a minimum donation of 100,000 euros.
Accessories play an important role in our business, complementing our range with functional and trend-related products for Sportstyle, Running & Training, motorsport, esports and basketball. They are always an essential part of PUMA’s product campaigns, such as the Unity Collection, as they are also great styling pieces and reinforce brand awareness.
Our Women’s Accessories business continued to be the fastest growing segment in 2020. International supermodel and PUMA brand ambassador Winnie Harlow also wore our latest trend styles.
Sustainability is an increasingly crucial part of our Accessories business. This was highlighted by two collections with a sustainability focus, with First Mile and London-based design college Central Saint Martins, which both included bags and headwear.
The headwear segment was also an important growth driver across all categories, including in collaborations with up-and-coming fashion labels KidSuper Studios and The Hundreds.