In 2020, COBRA and PUMA Golf ambassador Bryson DeChambeau became a Major Champion. Despite the new calendar date, the 2020 U.S. Open did not disappoint, featuring tough course conditions, stellar ball striking from tee to green, and a new Major Champion in DeChambeau. Golf fans were treated to an exciting finish as DeChambeau pulled away from the world’s best with the only under-par final round, securing the coveted trophy, and the elusive first Major of his career. As the last putt dropped on 18, it was DeChambeau who withstood the pressure, shooting a final-round 67 at Winged Foot Golf Course in New York. During the event, DeChambeau relied on his COBRA Golf equipment to help fuel his excellent play, and ultimately his win, including COBRA’s SPEEDZONE Driver, which he utilized to average an astonishing driving distance of over 325 yards, and ONE LENGTH irons; and for his winning look, a PUMA Golf CLOUDSPUN Caddie Stripe polo, jackpot pants, his signature driver cap, and PWRADAPT CAGED Wing shoes.
In 2020, COBRA and PUMA Golf continued to deliver industry-leading equipment, apparel, footwear, and accessories to golfers around the world, pushing the boundaries of what is expected in the golf space.
PUMA Golf took the golf world by storm, joining the RS revolution and bringing the retro, running shoe vibes to the course with RS-G shoes. The RS-Gs, which sold out within days and garnered huge excitement globally from consumers and media alike, deliver unconventional, lifestyle-inspired vibes with all the performance technologies needed to play 18. Additionally, PUMA Golf introduced Excellent Golf Wear, a performance sportswear collection designed to blend golf and streetwear lifestyle silhouettes, fabricated to perform on the course yet deliver comfort and style for everyday life. PUMA’s designers took inspiration from sport and street culture, designing for every aspect of a golfer’s life, re-working classic lifestyle pieces including Henley shirts, hoodies, and joggers, for the perfect blend of technicality, style, and comfort. Lastly, the brand introduced the world to CLOUDSPUN, with the bold marketing tagline of “Ours Feels Better Than Yours”, indicating the softest polo a golfer will ever wear, thanks to PUMA’s custom, milled fabric, brushed for additional softness.
COBRA Golf, PUMA’s brand for innovative golf equipment, introduced the SPEEDZONE family. Taking inspiration from design attributes of the fastest cars in the world, COBRA optimized unique zones of performance to deliver unrivaled speed and distance in its new KING SPEEDZONE drivers. Like a racecar, every component from the internal chassis design to the exterior shaping was engineered to maximize power output. The SPEEDZONE driver helped professional golfers and COBRA PUMA GOLF ambassadors Rickie Fowler, Lexi Thompson, and Bryson DeChambeau achieve success on the course throughout the year, including aiding DeChambeau on his first Major win at the U.S. Open, where he averaged a driving distance of more than 325 yards.
In 2020, COBRA Golf partnered with HP to introduce the first ever, limited edition 3D printed commercial putter, representing a revolutionary advancement in the way golf clubs are designed and manufactured. The KING SUPERSPORT-35, which sold out in 48 hours, features a fully 3D printed metal body with an intricate lattice structure to optimize weight and deliver the highest possible MOI in a blade shape. Due to the advantages of 3D printing, including quicker processing time and greater design adaptability, engineers were able to design, prototype, and test multiple iterations much faster than traditional manufacturing methods. 3D printing is accelerating design innovation, and this breakthrough putter is helping to usher in a new era for golf and future COBRA golf clubs.