Following a very challenging 2020, PUMA CEO Bjørn Gulden and football star Neymar Jr., who joined PUMA in September, sat down to talk about how being a part of a family can help you face even the most difficult situations.
Following a very challenging 2020, PUMA CEO Bjørn Gulden and football star Neymar Jr., who joined PUMA in September, sat down to talk about how being a part of a family can help you face even the most difficult situations.
“PUMA’s goal has been to survive this crisis together with all of our partners by finding mutual solutions that work for everyone. We have been in personal talks with all of our manufacturers, customers, landlords, banks and all other partners to find measures together to ensure that we can sustain the entire value chain. Our aim has been to cancel as little as possible and to make sure that our suppliers can continue to operate throughout this period. We have worked with both our retail partners and manufacturers to slow down shipments, stretch payments and make sure that we all share the burden across the whole value chain. We are also offering our manufacturers access to our vendor financing program, which was established in 2016."
Bjørn Gulden
Learn more about our value chain and click for more details
We asked managers from Go-To-Market, People & Organization, Business and IT how they were dealing with the pandemic.
“PUMA’s sales and business development in the financial year 2020 were characterized by temporal and regional differences during the course of the COVID-19 pandemic.” Michael Lämmermann
Chief Financial Officer (CFO)
Green electricity in offices and stores
Certified Polyester in APP/ACC (17% recycled)
“The COVID-19 pandemic has shown the importance of sustainability and partnership.” Anne-Laure Descours
Chief Sourcing Officer (CSO)
“We need to adjust to a new digital reality …” Adam PetrickInterview with Adam
Global Director Brand Marketing
“43% of women in leading positions globally is still not quite the gender balance PUMA is aiming for, but we are on a good track and are happy with the progress we have made in all areas over the past years.” Dietmar Knoess
Global Director People & Organization