2024

2023

2022

2021

2020

2019

2018

2017

2016

2015

Sales

Consolidated sales

8,817.2

8,601.7

8,465.1

6,805.4

5,234.4

5,502.2

4,648.3

4,135.9

3,626.7

3,387.4

- Change in %

2.5%

1.6%

24.4%

30.0%

-4.9%

18.4%

12.4%

14.0%

7.1%

14.0%

- Footwear

4,733.6

4,583.4

4,317.9

3,163.6

2,367.6

2,552.5

2,184.7

1,974.5

1,627.0

1,506.1

- Apparel

2,813.9

2,763.0

2,896.3

2,517.3

1,974.1

2,068.7

1,687.5

1,441.4

1,333.2

1,244.8

- Accessories

1,269.7

1,255.3

1,251.0

1,124.5

892.7

881.1

776.1

719.9

666.5

636.4

Result of operations

Gross profit

4,177.9

3,986.6

3,902.7

3,257.8

2,458.0

2,686.4

2,249.4

1,954.3

1,656.4

1,540.2

- Gross profit margin

47.4%

46.3%

46.1%

47.9%

47.0%

48.8%

48.4%

47.3%

45.7%

45.5%

Royalty and commission income

24.3

38.5

33.8

23.9

16.1

25.1

16.3

15.8

15.7

16.5

EBIT

622.0

621.6

640.6

557.1

209.2

440.2

337.4

244.6

127.6

96.3

- EBIT margin

7.1%

7.2%

7.6%

8.2%

4.0%

8.0%

7.3%

5.9%

3.5%

2.8%

EBT

462.3

478.3

551.7

505.3

162.3

417.6

313.4

231.2

118.9

85.0

- EBT margin

5.2%

5.6%

6.5%

7.4%

3.1%

7.6%

6.7%

5.6%

3.3%

2.5%

Net earnings attributable to shareholders of PUMA SE

281.6

304.9

353.5

309.6

78.9

262.4

187.4

135.8

62.4

37.1

- Net margin

3.2%

3.5%

4.2%

4.5%

1.5%

4.8%

4.0%

3.3%

1.7%

1.1%

Expenses

Marketing/retail

1,736.9

1,643.2

1,578.5

1,309.1

1,050.2

1,112.1

931.2

822.9

732.3

697.6

Personnel

985.3

900.6

846.5

712.4

583.7

640.5

553.8

549.1

493.1

483.8

Balance sheet

Total assets

7,140.6

6,640.4

6,772.7

5,728.3

4,684.1

4,378.2

3,207.2

2,853.8

2,765.1

2,620.3

Total equity

2,828.6

2,582.3

2,538.8

2,278.5

1,763.9

1,902.3

1,722.2

1,656.7

1,722.2

1,619.3

- Equity ratio

39.6%

38.9%

37.5%

39.8%

37.7%

43.4%

53.7%

58.1%

62.3%

61.8%

Working capital

1,278.2

1,177.3

1,086.8

727.9

465.8

549.4

503.9

493.9

536.6

532.9

- thereof: inventories

2,013.7

1,804.4

2,245.1

1,492.2

1,138.0

1,110.2

915.1

778.5

718.9

657.0

Cash flow

Free cash flow

464.3

369.0

177.5

276.2

276.0

330.0

172.9

128.5

49.7

-98.9

Investments (incl. acquisitions)

263.0

300.4

263.6

202.4

151.0

218.4

130.2

122.9

91.1

79.5

Profitability

Return on equity (ROE)

10.0%

11.8%

13.9%

13.6%

4.5%

13.8%

10.9%

8.2%

3.6%

2.3%

Return on capital employed (ROCE)

23.0%

25.1%

28.4%

31.9%

15.1%

29.6%

25.8%

20.7%

10.3%

7.9%

Additional information

Number of employees (year-end)

19,599

18,681

18,071

16,125

14,374

14,332

12,894

11,787

11,495

11,351

Number of employees (annual average)

18,668

18,023

16,669

14,846

13,016

13,348

12,192

11,389

11,128

10,988

PUMA share*

Share price (in €)

44.36

50.52

56.70

107.50

92.28

68.35

42.70

36.30

24.97

19.87

Earnings per share (in €)

1.89

2.03

2.36

2.07

0.53

1.76

1.25

0.91

0.42

0.25

Average outstanding shares (in million)

149.32

149.85

149.65

149.59

149.56

149.52

149.47

149.43

149.40

149.40

Number of shares outstanding as of 31 December
‎(in million shares)

148.82

149.84

149.76

149.61

149.58

149.55

149.51

149.46

149.40

149.40

Market capitalisation

6,602

7,570

8,491

16,083

13,804

10,222

6,384

5,426

3,730

2,968