Basketball

See the game like we do

Basketball has also played an important role in our global brand campaign “FOREVER. FASTER. See the Game Like we Do.” By seeing the game like our PUMA Hoops Stars, we showed a fresh perspective. With brand ambassadors like Breanna Stewart, Flau'jae Johnson, Scoot Henderson, LaMelo Ball and Tyrese Haliburton, it was a slam dunk.

Star designer Salehe Bembury joins the fam

If you want to combine culture and sport in basketball, designer Salehe Bembury is the one to call. He is now part of the PUMA Family. With his extensive expertise in sneakers and his unique style, he will enhance our presence in basketball, starting with a signature shoe.

Ready for the next generation

Two-time NBA All-Star Tyrese Haliburton is now part of the PUMA Family. His many fans in the USA, China and around the world love him. Our latest brand ambassador will initially play in our All-Pro NITRO™. With Tyrese, we’re investing in the next generation of this great sport.

On- and off-court style with LaMelo

With the MB.04, PUMA is launching the next version of NBA star LaMelo Ball's successful signature shoe. Of course, LaMelo's extraordinary style is once again shown to its full advantage. But fans of the exceptional player also get what they want outside of the basketball arena: LaMelo’s first lifestyle sneaker LaFrancé.

Stewie’s travels

For the third time, PUMA is launching a signature shoe with WNBA star Breanna “Stewie” Stewart, the Stewie 3, which is equipped with additional grip and a Profoam+ midsole. The design of the shoe combines everything that is important to her: family, travelling and her path to success.

14,000 young talents in PUMA

We start promoting young basketball talent at an early stage. PUMA's partnership with the NXTPRO basketball league, one of the largest platforms for young talent, is perfect for this. NXTPRO organizes more than 35 tournaments worldwide every year. We equip approximately 14,000 young players with the latest performance shoes, such as the All-Pro NITRO™, as well as clothing.