Motorsport

Bienvenue Charles, welcome Aston Martin Aramco

We further consolidated our pole position in motorsport in 2024. Scuderia-Ferrari-HP driver Charles Leclerc became PUMA's latest brand ambassador, and we announced a partnership as official Sportswear, Athleisure, and Technical Gear Partner of the Aston Martin Aramco Formula One^® Team.

Around the world in 24 races

We showed our creative side during the entire Formula 1 season. PUMA entered the Miami Grand Prix with a special Scuderia-Ferrari collection, as we revived the 1950s in timeless blue tones. In Shanghai, we presented our new motorsport collection on the catwalk during the Chinese Grand Prix. Ahead of the Italian GP at Monza, we brought together the best of motorsport and team sport in nearby Milan and, together with star footballer Theo Hernández, showed what makes our ULTRA the fastest football boot out there.

Girl power on the track

PUMA became an official partner of the F1 Academy. With our presence in women's racing, we showed that we develop the best performance products for all athletes. To support the next generation of female drivers, we equipped six female F1 Academy drivers. Top talent Aurelia Nobels drove for us in a car with PUMA livery and a personalized racing suit.

Williams launches at PUMA

For the first time, an F1 car was unveiled at a PUMA flagship store. Williams unveiled its new design for the 2024 season in New York. The queue of fans outside our flagship store was hundreds of metres long and the event was shared millions of times on social media channels.