Teamsport

Offensive at the Euros

Our performance products were on the attack on the pitches of EURO 2024 in Germany. It was the perfect event for PUMA and its brand ambassadors such as Kai Havertz, Antoine Griezmann and Theo Hernández. Marc Cucurella and Dani Carvajal won the final for Spain, wearing the PUMA FUTURE 7. We honoured Dutch striker Cody Gakpo as one of the tournament's top scorers with a special ULTRA 5 ULTIMATE boot.

Everyone’s favourite football nation

PUMA and one of the world's favourite football nations are now one team. We will be kitting out all the teams of the Portuguese Football Federation (FPF) in the coming years: men's, women's and youth teams as well as the futsal, beach football and e-sports teams. With many Portugal fans around the world and great young players, we have all the ingredients for a great partnership.

The speed machine

Our fastest shoe is now even faster. The ULTRA 5 is focussed on speed, stability and energy efficiency. The new Speedsystem outsole, lightweight materials and the FastTrax cleat design enable particularly fast changes of direction and optimal power transfer.

At home in Africa

African football and PUMA belong together. At the 34th Africa Cup of Nations, host nation Ivory Coast won in PUMA. We reached 235 million people across all channels.

From fans to family

US footballer Weston McKennie has been a PUMA fan for a long time. Now he is finally officially part of our PUMA Family, along with AC Milan player Theo Hernández and the clubs RB Leipzig, RB Salzburg and Galatasaray Istanbul.

Punk, grunge and Oasis

It’s easy to spot the punk, metal and grunge influences in the fourth jersey that PUMA has launched with AC Milan and streetwear innovator Pleasures. Our new Man City jersey 24/25 was even co-designed by music legend and lifelong City fan Noel Gallagher. It’s inspired by the Oasis album ”Definitely Maybe”.

All eyes on Neymar Jr.

Neymar Jr. can create buzz like few others. To get fans excited about the Copa America 2024, we brought the football legend to the Hollywood Palladium in Los Angeles for an event where various amateur teams competed in a 4x4 tournament. The winners of the tournament were congratulated by Neymar Jr. himself.