Accessories have always played a crucial role in our business, as they complement our ranges with innovative and trendy products across Sportstyle, Running, Training, Motorsport and, for the first time in 2019, Basketball.
The fastest growing segment in 2019 was, in fact, our Women’s Accessories business. It was boosted by exciting campaigns such as the PUMA x Balmain debut collection, created with Cara Delevingne, which included bags, beanies, gloves, a headband and a choker. The Training capsule collection of Adriana Lima also included a full range of accessories.
A key growth driver across all categories was our headwear segment - be it in collaborations with up-and-coming fashion labels such as Rhude and Ader Error, or in Motorsport, where Formula 1 drivers such as Max Verstappen, Sebastian Vettel and Charles Leclerc wore their PUMA caps with pride all season.
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Teamsport Running