2019 marked the ten-year anniversary of PUMA’s partnership with star golfer Rickie Fowler. At the time, the 20-year old was just starting out in the golf world, but he had the confidence and swagger that made him stand out. Our partnership with him soon turned into one of the most successful collaborations in the business. As Rickie prepared to make his colorful debut on the professional scene in 2009, he did so with PUMA by his side. Now, ten years later, this partnership has impacted on-course style more than any other. Rickie introduced the golf world to flat brim hats and bright monotone outfits, he brought high-top shoes normally found on a court to the tee box, he’s worn joggers when most are in pleated pants, had the world talking about an untucked button-down shirt when the norm is a tucked in polo – together Rickie and PUMA have been setting trends and will continue to make an indelible mark on golf fashion.


In 2019, COBRA and PUMA Golf continued to bring exceptional, industry-leading equipment, apparel, footwear and accessories to golfers around the world, pushing the boundaries of what is expected in the golf space.

PUMA Golf delivered lifestyle-inspired apparel and two footwear franchises - the NXT and PWRADAPT - for golfers of all ages and skill levels that take you seamlessly from the office to the course.

Throughout the year, we focused on important sports and golf moments to communicate exciting products and collaborations. We celebrated the FedExCup Playoffs with stylish City Caps and introduced patriotic-themed gear around the U.S. Open, made even better with a major win from PUMA ambassador Gary Woodland. We kicked off the year in Hawaii with untucked apparel and continued to launch Limited Edition products around each golf major in 2019.


COBRA Golf, PUMA’s brand for innovative golf equipment, introduced the KING F9 SPEEDBACK family, delivering more speed, precision, and performance. The KING F9 driver features the breakthrough SPEEDBACK Technology, which, for the first time in golf, successfully combined a highly aerodynamic clubhead shape with low CG, a game-changing advancement in the way a driver is engineered. The new driver brought success from the very start, with Bryson DeChambeau winning the 2019 Shriners Hospitals for Children Open and the 2019 Omega Dubai Desert Classic immediately after putting the driver in play. Lexi Thompson followed suit with a win at the Shoprite LPGA Classic, and Rickie Fowler had a huge win at Waste Management Phoenix Open, where he relied on the F9 Speedback driver as well as on a F9 Speedback 4-iron.