We focus on our employees in everything we do. In order to send this strong message of people centricity both internally and externally we have renamed the Human Resources department “People & Organization” in 2019. It is our employees who allow us to push sports and culture forward and as an organization, we have to adapt quickly to new market situations and adjust to the fundamental changes of a modern working world. As we prepare our infrastructure for further growth, we put a special focus on digitalization, and we provide a work environment that fosters agile thinking, creativity and interaction. We ensure that our employees are familiar with agile working methods and encourage them to be versatile and adaptable while we support their wellbeing by creating the conditions for a good work-life balance and encourage their personal development.

Workday – central systems

To support PUMA’s growth, we continue to work on shaping our People & Organization infrastructure through digitalization. Simplifying and aligning our processes worldwide enables us to quickly respond to changing needs.

In 2019, we reached the next level of digitalization. Our leading human capital management system “Workday,” which we introduced globally in 2017, is an important part of our digital strategy. It includes the modules ”recruiting,” ”talent and performance,” ”time recording and absence management” and ”learning.” This means that only one software solution is used for major parts of important personnel processes. In 2019, we continued to link Workday with other systems and have steadily increased the number of employees and applicants who regularly and actively use the system. Our employees benefit from a single and easy-to-use system that is fully responsive. Furthermore, the system provides global data in real time, which enables us to conduct large scale analyses and visualize this data on dashboards. The insight we gain offers a solid basis for continuous process improvement and decisions.

New Offices

We are committed to provide modern places of work for our employees all over the world. Preparing for further growth, we have rolled out an innovative global office concept for our new offices and have refurbished already existing ones. These offices offer dynamic environments to promote creativity, focus, and collaboration. Our employees can choose between the different areas and a variety of office features, depending on the type of work they are doing.

At our headquarters in Herzogenaurach, we reopened the renovated and refurbished canteen. To foster communication, the new design concept offers various areas for our employees to not only have lunch or coffee but also have meetings and conversations. Besides a new coffee bar, we set up different food stations, which provide a variety of healthy international food.

Community Engagement

2019 was a very successful year for community engagement at PUMA. With the support of our employees, we continued to engage with local communities through a variety of different projects all around the world. One example was the project “Mission to Seafarers,” where PUMA employees in the United Arab Emirates packed and distributed essential hygiene products for struggling fishermen. The PUMA team in Vietnam built book shelves for kids who attend primary school in a province without a library. In Russia, a team of pupils from orphanages was provided with football equipment and PUMA employees hosted a football tournament for them.

Our goal was to reach a total number of hours spent on community engagement equal to our average FTE (Full Time Equivalent) per year. We encouraged all of our employees around the world to participate, and recorded projects and employee engagement on an online platform. In total, initiatives led by our subsidiaries on 5 continents contributed a total of 21,433 hours (1,783 for PUMA SE) of community engagement. Projects ranged from protecting the environment to promoting health and fitness, fighting discrimination or supporting education for children in need. Often these projects were done in cooperation with local non-profit organizations. Considering that the number of FTEs in 2019 was 13,348 (968 for PUMA SE), we far exceeded our target.

G.01 Community Engagement 2019