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➔
  • MAGAZINE
  • COMPANY OVERVIEW
  • SUSTAINABILITY
  • COMBINED MANAGEMENT REPORT
  • CONSOLIDATED FINANCIAL STATEMENTS
  • ADDITIONAL INFORMATION
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  • PREPARE TO PERFORM
  • Interview with Bjørn Gulden and Karsten Warholm
  • How PUMA’s Top Athletes Prepare to Perform at Major Competitions
  • Andre de Grasse - Sprint
  • Mondo Duplantis - Pole Vault
  • Tajay Gale - Long Jumper
  • Juan-Miguel Echevarria - Long Jumper
  • Naoto Tobe - High Jumper
  • Patricia Mamona - Triple Jumper
  • Alexandra Wester - Long Jumper
  • Tatjana Pinto - Sprint
  • Yaroslava Mahuchikh - High Jumper
  • Prepare yourself
  • You need to work hard on your talent to be the best that you can be. Interview with Usain Bolt
  • Listen only to that little voice inside of you. Interview with Fiona May Oly
  • PERFORM FOREVER
  • Track & Field: The fastest athletes and their stories
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  • ABOUT PERFORMANCE
  • To our Shareholders
  • CEO Letter
  • Report by the Supervisory Board
  • BRAND PERFORMANCE
  • Brand Strategy
  • Interview with Adam Petrick, Global Director Brand Marketing
  • Teamsport
  • Running and Training
  • Basketball
  • Golf
  • Motorsport
  • Sportstyle
  • Accessories
  • Our Stores
  • One Team Performance
  • Our People
  • Culture
  • Personal Journey
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ONE PLANET PERFORMANCE
  • One Planet Performance
  • “We want to embed sustainability into all of our products." – Foreword Anne-Laure Descours, CSO
  • PUMA Sustainability Strategy
  • Social Aspects
  • Environment
  • Health and Safety
  • Governance
  • Summary and new Targets for 2025
  • GRI Index
  • Deloitte Assurance Statement
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Combined Management Report
  • Overview 2019
  • PUMA Group Essential Information
  • Commercial Activities and Organizational Structure
  • Targets and Strategy
  • Product Development and Design
  • Sourcing
  • Employees
  • Management System
  • Information regarding the Non-financial Report
  • Economic Report
  • General Economic Conditions
  • Sales
  • Regional Development
  • Results of Operations
  • Dividends
  • Net Assets and Financial Position
  • Cash Flow
  • Statement regarding the Business Development and the Overall Situation of the Group
  • Comments on the German GAAP Financial Statements of PUMA SE
  • Further Information
  • Information concerning Takeovers
  • Compensation Report
  • Corporate Governance Report
  • Risk and Opportunity Report
  • Supplemental Report and Outlook
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Consolidated Financial Statements
  • Consolidated Statement of Financial Position
  • Consolidated Income Statement
  • Consolidated Statement of Comprehensive Income
  • Consolidated Statement of Cash Flows
  • Statement of Changes in Equity
  • Notes to the Consolidated Financial Statements
  • General
  • Significant Consolidation, Accounting and Valuation
  • Notes to the Consolidated Balance Sheet
  • Notes to the Consolidated Income Statement and Statement of Income
  • Further notes
  • Appendices of the Consolidated Financial Statements
  • Declaration by the Legal Representatives
  • Independent Auditor’s Report
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Additional Information
  • The PUMA Share
  • PUMA Year-on-Year Comparison
  • PUMA Group Development
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PUMA Group Essential Information

Commercial Activities and Organizational Structure

PUMA SE operates as a European stock corporation with Group headquarters in Herzogenaurach, Germany. In the internal reporting, our business activities are mapped according to three regions (EMEA, the Americas and Asia/Pacific) and three product divisions (footwear, apparel and accessories). A detailed description can be found in the segment reporting in chapter 26 of the Notes to the Consolidated Financial Statements.

Our revenues are derived from the sale of products from the PUMA and Cobra Golf brands via the wholesale and retail trade, as well as from sales directly to consumers in our own retail stores and online stores. We market and distribute our products worldwide primarily via our own subsidiaries. There are distribution agreements in place with independent distributors in a small number of countries.

As of December 31, 2019, 101 subsidiaries were controlled directly or indirectly by PUMA SE. Our subsidiaries carry out various tasks at the local level, such as distribution, marketing, product development, sourcing and administration. A full list of all subsidiaries can be found in chapter 2 of the Notes to the Consolidated Financial Statements.

Overview 2019 Targets and Strategy
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