2019 was the year in which PUMA signed the largest deal in football in its company history – both in terms of size and ambition: We partnered up with City Football Group, the parent company of reigning English Premier League Champions Manchester City. PUMA also teamed up with Valencia CF, one of the best clubs in the Spanish football league LaLiga.
These investments ensure that we have a title contending presence in all major football leagues, increasing PUMA’s international exposure and sports performance positioning.
We boosted our brand visibility in Spain even further by becoming the official match ball partner of LaLiga Santander and LaLiga 1|2|3. This means that all goals in one of the world’s strongest competitions are scored with PUMA’s LaLiga 1 football.
We also expanded our portfolio of national football teams, adding Egypt and Morocco to a total roster of twelve squads.
Our players performed well all year, showing off our key football boots, the FUTURE and the PUMA ONE. While the FUTURE provides an optimal feel for the boot through a unique lacing system that benefits an agile playing style, the PUMA ONE has a soft k-leather upper for excellent ball control in all situations. Romelu Lukaku continued as our main ambassador for the PUMA ONE, while Antoine Griezmann and Luis Suárez endorse the PUMA FUTURE. Also sporting the PUMA FUTURE is Jan Oblak, one of the world’s leading goalkeepers.
One of the largest football moments of the year was the Women’s World Cup in France, in which PUMA team Italy reached the quarter finals. We underscored our commitment to Women’s Football by supporting a total of 78 players during the tournament. To celebrate the sports, we launched the latest evolution of the PUMA ONE as the “PUMA ONE Trailblazer,” an exclusive launch of the latest version of the PUMA ONE in a Women’s World Cup colorway worn by our leading female players.
Other important tournaments in 2019 included the Africa Cup of Nations in Egypt, where PUMA team Senegal was the runner up, and the Copa América in Brazil with Uruguay reaching the quarter-finals and with Sergio Agüero and Luis Suárez finishing joint-second in the tournament top goal scorers.
Teamsport takes all shapes and sizes and PUMA did also very well off the football pitch. Denmark took the title at the Handball World Championships, New Zealand won the Women’s Netball World Championships and in Australia, the Richmond Tigers were victorious in the AFL Grand Final. PUMA players also played an important part in South Africa’s victory of the Rugby World Cup, with Duane Vermeulen being voted Player of the Match in the final.