CEO Letter
Dear PUMA Shareholders,
2018 has been yet another successful year for PUMA with some remarkable events. We have strengthened the PUMA brand on a global basis, with double-digit growth rates in all regions. Double-digit growth rates in all product segments demonstrate PUMA´s highly competitive product range.
Our PUMA Share
2018 was an exciting year for investors: After the spin-off from Kering, free float increased from 13 to 55% and we made our comeback into the MDAX.
Overview 2018
Net Sales
€ 4,648.3 mio.
EBIT
€ 337.4 mio.
Gross Profit Margin
48.4%
Net Earnings
€ 187.4 mio.
Brand Strategy
Adam Petrick, PUMA Global Director Brand Marketing, explains our brand strategy
Product
PUMA stands for fast and innovative product designs across its Performance categories, while pushing sports and fashion forward with its trend-setting Sportstyle collections.
Product
PUMA stands for fast and innovative product designs across its Performance categories, while pushing sports and fashion forward with its trend-setting Sportstyle collections.
Sustainability
is a key value of PUMA and an integral part of our strategy. We definied 10 sustainability targets we want to reach by 2020. Take a look at what we have achieved in 2018.
Our people
are our most important asset, as they enable PUMA to push sports and fashion forward. Learn more about our Human Resources strategy and the actions we took in 2018.
Our people
are our most important asset, as they enable PUMA to push sports and fashion forward. Learn more about our Human Resources strategy and the actions we took in 2018.
