Dear shareholder,

Our people are our most important asset, as they ­enable PUMA to push sports and fashion forward. Their combined talent, dedication, and creativity help us to become the world’s fastest sports brand.

Recruiting, managing, and retaining talent, as well as developing well-performing teams and leaders, is at the core of our mission. We aim to offer our ­employees an attractive work environment and a unique ­corporate culture. We are committed to improving our employees’ wellbeing, helping them achieve a good work-life balance and encouraging their ­personal development.

To help us master our role as a leading employer, we have defined a set of values that describe our unique work culture and serve as a guideline for our employees. Under the label Speed and Spirit, we inspire our people to follow the principles BE DRIVEN, BE ­VIBRANT, BE TOGETHER, and BE YOU.

2018 was an exciting year for the brand and an important year for the development of our company. We reinforced our efforts in talent management, ­implemented our new office concept at our international PUMA locations, and sped up our processes through digitalization.

A big thank you to our employees, who put all their efforts, dedication, and ­passion into making PUMA as successful as it is today.


Dietmar Knoess
Global Director Human Resources