Stakeholder engagement

PUMA engages in substantive dialogues with its internal and external stakeholders and integrates their feedback in the decision-making process. Regional teams identify, map and prioritize their stakeholders. The consolidated ­information shows the engagement priority for each stakeholder. During the year 2018, we did not conduct a global stakeholder dialogue meeting, but instead focused ­on our annual supplier round-table meetings in all major sourcing regions as well as interviews and a stakeholder survey as part of our updated materiality analysis.

The stakeholders with whom PUMA engages include employees, NGOs (international and local), suppliers, workers / unions, academia, trade / industry ­associations, investors, consumers, international institutions, retailers, ­external monitors, service providers and the media.

PUMA continues to place a strong emphasis on industry collaboration. Therefore, PUMA engages throughout the year with a number of international organizations including the Better Work Program, the Fair Labor Association, the Sustainable Apparel Coalition, the Zero Discharge of Hazardous Chemicals Foundation, the Apparel and Footwear International Restricted Substances List Management Group as well as the United Nations Climate Secreteriat. In addition, we partner with relevant certification organizations regarding the use of specific materials, such as bluesign® Technologies, the Leather Working Group, the Better Cotton Initiative, the Forest Stewardship Council and Textile ­Exchange.

Our global initiatives are supported by regional partnerships with organizations such as the Bangladesh Accord on Fire and Building Safety, the Indonesia Protocol on Freedom of Association and the German Partnership for Sustainable Textiles. Lastly, we are active members of the World Federation of the Sporting Goods Industry as well as the European Sporting Goods Industry Federation.

For more information on our stakeholder engagement please visit:

How we report

This report constitutes a combined non-financial report in accordance with sections 289b to 289e and 315b, 315c in conjunction with 289c to 289e of the German Commercial Code (HGB).

The reporting period covered is January 1st, 2018 to December 31st, 2018. ­No restatements of information have been made in this report.

We have provided separate reports for PUMA SE and the PUMA Group within the “Governance and People at PUMA” section only. Separate reporting of other sustainability data would not add any meaningful new information or value and would require significant additional resources, so we have omitted it here.

Information about PUMA’s business model is set out in the Financial section of this Annual Report on page 92.