January

The beginning of a historic year

2018 was a historic year for us. Not only did we celebrate 70 years of the PUMA brand, but also 50 years of one of our most iconic shoes: the PUMA Suede.

On this occasion, the PUMA Archive ­exhibited its treasures for the first time on the PUMA BRIDGE, which connects both office buildings at our headquarters in Herzogenaurach.

FEBRUARY

On your marks, get set, go!

In February, we announced a historic record: we passed the mark of four billion euros in sales in 2017. And as a growing business needs more space, the completion of the new office building at our headquarters in Herzogenaurach, Germany, came just in time. After two years of planning and construction, we merged our two locations in Herzogenaurach into one. ­The new, modern, glassy complex can accommodate up to 550 ­employees.

FEBRUARY

On your marks, get set, go!

In February, we announced a historic record: we passed the mark of four billion euros in sales in 2017. And as a growing business needs more space, the completion of the new office building at our headquarters in Herzogenaurach, Germany, came just in time. After two years of planning and construction, we merged our two locations in Herzogenaurach into one. ­The new, modern, glassy complex can accommodate up to 550 ­employees.

MARCH

Usain Bolt’s try-out at BVB

The world’s fastest man, Usain Bolt, was looking for a new ­career opportunity: professional football player. After an unparalleled career in athletics, he challenged himself playing with Borussia Dortmund’s A-team. After his try-out in the Signal Iduna Park, he declared: “Borussia Dortmund is a top international club, and I will use everything I learned to improve myself.

APRIL

PUMA pushes sport and fashion forward with Phenom Lux and Thunder Spectra

The first design collaboration between PUMA and Selena Gomez has been eagerly awaited ever since we announced the partnership with the American singer, actress and producer. With the Phenom Lux, the waiting came to an end and the shoe sold out rapidly.

On the men’s side, there was a highlight as well: The Thunder Spectra disrupted conventional street style. With its bold, chunky design, the sneakers made their way into sneaker rotations worldwide.

APRIL

PUMA pushes sport and fashion forward with Phenom Lux and Thunder Spectra

The first design collaboration between PUMA and Selena Gomez has been eagerly awaited ever since we announced the partnership with the American singer, actress and producer. With the Phenom Lux, the waiting came to an end and the shoe sold out rapidly.

On the men’s side, there was a highlight as well: The Thunder Spectra disrupted conventional street style. With its bold, chunky design, the sneakers made their way into sneaker rotations worldwide.

MAY

PUMA’S CHANGE IN OWNERSHIP OPENS DOORS TO ITS COMEBACK TO MDAX

As announced in January, our majority shareholder Kering S.A. distributed part of their PUMA shares to their shareholders, thus reducing their stake in our company. The effective reduction of their total share capital from 86% to 16% in May led to a greater free float of PUMA stocks, allowing PUMA to make its comeback to the German MDAX in June.

JUNE

PUMA players illuminate the World Cup

An impressive roster of PUMA football players stepped on the world’s biggest stage: With our PUMA FUTURE and PUMA ONE football boots, our players illuminated the soccer world championship in Russia.

Two of the three top-scorers were equipped by PUMA: Antoine Griezmann and Belgium’s Romelu Lukaku. With France winning the title, three PUMA players were crowned World Champions: Antoine Griezmann, Olivier Giroud and Adil Rami.

JUNE

PUMA players illuminate the World Cup

An impressive roster of PUMA football players stepped on the world’s biggest stage: With our PUMA FUTURE and PUMA ONE football boots, our players illuminated the soccer world championship in Russia.

Two of the three top-scorers were equipped by PUMA: Antoine Griezmann and Belgium’s Romelu Lukaku. With France winning the title, three PUMA players were crowned World Champions: Antoine Griezmann, Olivier Giroud and Adil Rami.

JULY

New kits for our new PUMA football clubs

PUMA further strengthened its position in football by signing some of Europe’s most prestigious teams: A.C. Milan in Italy, Olympique de Marseille in France, and Borussia Mönchengladbach in Germany.

In July, the first interpretations of their iconic jerseys were ­revealed and acclaimed by their fans.

AUGUST

Higher, faster, further at the European Track and Field Championship

Our top track and field athletes competed at the European Championship in Berlin. German sprinter Tatjana Pinto, for instance, won the bronze medal in the 4 x 100-meter relay. Europe’s fastest man, French sprinter Jimmy Vicaut, was also the fastest in the semi-finals, but couldn’t compete in the final due to an injury.

In perfect time for the championship, we released the HYBRID Runner, a highly technological running shoe that fuses IGNITE FOAM and NRGY beads to create a hybrid foam.

AUGUST

Higher, faster, further at the European Track and Field Championship

Our top track and field athletes competed at the European Championship in Berlin. German sprinter Tatjana Pinto, for instance, won the bronze medal in the 4 x 100-meter relay. Europe’s fastest man, French sprinter Jimmy Vicaut, was also the fastest in the semi-finals, but couldn’t compete in the final due to an injury.

In perfect time for the championship, we released the HYBRID Runner, a highly technological running shoe that fuses IGNITE FOAM and NRGY beads to create a hybrid foam.

SEPTEMBER

Back to the hoops!

After two decades of absence, we’re back on basketball courts, thus adding another sports category to our business. With the support of Jay-Z, we are taking a different approach, looking at basketball through a cultural lens.

With the CLYDE COURT DISRUPT, we have the perfect product to conquer the basketball courts again. Embodying the spirit and style set by our iconic basketball legend Walt “Clyde” Frazier in the 1970s, we take cues from the past and apply them to today’s standards and beyond.

OCTOBER

Adriana Lima joins the PUMA family

International supermodel and sports ace Adriana Lima joined our PUMA family. Adriana keeps herself fit and healthy with boxing, weight lifting, and jump rope. Working out every day for several hours and managing her life between fashion and sports, she is the perfect ambassador for our Women’s Training category.

OCTOBER

Adriana Lima joins the PUMA family

International supermodel and sports ace Adriana Lima joined our PUMA family. Adriana keeps herself fit and healthy with boxing, weight lifting, and jump rope. Working out every day for several hours and managing her life between fashion and sports, she is the perfect ambassador for our Women’s Training category.

NOVEMBER

A classic from the Archive Re-Invented

Reflecting on our heritage, we reissued the CELL Endura, ­­a classic from our PUMA Archive. In the 90s, we created the PUMA CELL technology, which was one of the most durable and resilient cushioning technologies of the day.

The 2018 CELL Endura stays true to its original technology, maintaining the running tech details of the original model, but comes with new materials and new production techniques. It features distinctive eyelets, a chunky silhouette, and a sleeker toe shape.