Forever Faster Sustainability

Message from Michael Bennett,
Global Director SourceCo

At PUMA, we endeavor to be the fastest sports brand in the world. We ­understand that achieving this ambitious goal requires a clear, focused strategy, but we also ­recognize that the challenges facing the world from a sustainability perspective will not be solved by the actions of any single brand or company. It is only through ­collective action with our industry peers via industry-wide ­initiatives and ­organizations, that progress will be made on key sustainability issues, such as ­climate change and human rights.

We believe that exercising our influence in corporate sustainability means taking our work out of the board room and into the factories where our products are made, and into the marketplace where they are sold. In 2011, PUMA became the first company to place a monetary value on its ­environmental impact, fundamentally shifting the landscape of corporate ­sustainability and the way we ­operate. Since then, we have maintained our ­commitment to sustainability in areas ­including product innovation, such as our climate-neutral collection in collaboration with ASOS, and the use of more sustainable materials such as Better Cotton and bluesign® certified polyester.

To ensure alignment with global priorities, we launched our 10FOR20 Targets in 2015, linking each of PUMA’s 2020 targets to the relevant United Nations ­Sustainable ­Development Goals. Under this sustainability strategy, we have ­continued to ­develop and implement initiatives across our supply chain, both in regions in which PUMA operates, and where our products are manufactured. For example, our award-winning vendor financing program incentivizes environmental and social responsibility by rewarding suppliers who score highest with better financing options; in addition, we rolled out the Zero ­Discharge of Hazardous Chemicals Foundation (ZDHC) waste water guidelines in our main wet ­processing factories.

Looking at 2020 and beyond, we will continue working with our industry peers and pushing industry-wide initiatives to help usher a more sustainable future for the next generations of athletes, customers, and people everywhere.


Michael Bennett
Global Director SourceCo

The Sustainable Development Goals (SDGs) from the United Nations define the global development priorities for 2030 and look to join efforts among business, governments and civil society around a defined set of targets. PUMA’s 10FOR20 Strategy supports the SDGs’ implementation in the regions where PUMA operates and where PUMA products are manufactured. Throughout this sustainability chapter, we highlight which SDG(s) we support with our sustainability targets.