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  • To our Shareholders
  • CEO Letter
  • Report by the Supervisory Board
  • OUR BRAND AND PRODUCTS
  • Maria Valdes: „The Potential of the PUMA Brand is huge.“
  • Adam Petrick on PUMA’s Brand Mantra “Forever Faster”
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SUSTAINABILITY
  • Foreword
  • Awards and Recognitions
  • PUMA’s Forever Better Sustainability Strategy
  • Sustainability Organization and Governance Structure
  • Most Material Aspects
  • Scope of the Report
  • Due Diligence and Risk Assessment
  • Human Rights
  • Fair Income
  • Health and Safety
  • Environment
  • Climate
  • Chemicals
  • Water and Air
  • Plastics and the Oceans
  • Circularity
  • Products
  • Biodiversity
  • Environmental Key Performance Data
  • Reporting in Accordance with the EU Taxonomy Regulation
  • Summary and Outlook
  • Index for Combined Non-Financial Report and GRI Content
  • KPMG Assurance Statement
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Combined Management Report
  • Overview 2022
  • PUMA Group Essential Information
  • Commercial Activities and Organizational Structure
  • Targets and Strategy
  • Product Development and Design
  • Sourcing
  • Employees
  • Management System
  • Information regarding the Non-Financial Report Economic Report
  • Economic Report
  • General Economic Conditions
  • Sales Development
  • Regional Development
  • Results of Operations
  • Dividends
  • Net Assets and Financial Position
  • Cash Flow
  • Statement regarding the Business Development and the Overall Situation of the Group
  • Comments on the Financial Statements of PUMA SE in accordance with the German Commercial Code (HGB)
  • Information concerning takeovers
  • Corporate Governance Statement in accordance with Section 289f and Section 315d HGB
  • Risk and Opportunity Report
  • Outlook Report
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Consolidated Financial Statements
  • Consolidated Statement of Financial Position
  • Consolidated Income Statement
  • Consolidated Statement of Comprehensive Income
  • Consolidated Statement of Cash Flows
  • Statement of Changes in Equity
  • Notes to the Consolidated Financial Statements
  • Notes to the Consolidated Balance Sheet
  • Notes to the Consolidated Income Statement
  • Additional Information
  • Declaration by the Legal Representatives
  • Independent Auditor’s Report
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Additional Information
  • The PUMA Share
  • PUMA Year-on-Year Comparison
  • PUMA Group Development
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PUMA GROUP ESSENTIAL INFORMATION

COMMERCIAL ACTIVITIES AND ORGANIZATIONAL STRUCTURE

PUMA SE operates as a European stock corporation with Group headquarters in Herzogenaurach, Germany. In the internal reporting, our business activities are mapped according to three major regions (EMEA, the Americas and Asia/Pacific) and three product divisions (footwear, apparel and accessories). In addition, we consider seven segments for internal management purposes, as shown in the segment reporting.

Our revenues are derived from the sale of products from the PUMA and Cobra Golf brands via the wholesale and retail trade, as well as from sales directly to consumers in our own retail stores and online stores. We market and distribute our products worldwide primarily via our own subsidiaries. There are distribution agreements in place with independent distributors in a small number of countries.

As of December 31, 2022, 99 subsidiaries were controlled directly or indirectly by PUMA SE. Our subsidiaries carry out various tasks at the local level, such as distribution, marketing, product development, sourcing and administration. A full list of all subsidiaries can be found in chapter 2 of the Notes to the Consolidated Financial Statements (in the subsection “Group of consolidated companies”).

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