PUMA’s last formal materiality analysis was performed in 2018 - 2019 with the help of expert consultancy BSR. The methodology, list of consulted stakeholders and results were reviewed and approved by PUMA’s Managing Directors. Since then, we are using our frequent stakeholder dialog, our membership in various sustainability organizations as well as our participation in sustainability benchmarks and ratings as an indication on whether our strategy is still covering the most important aspects of our business. This has helped us, for example, to add stand-alone policies for human rights, the environment and ethical marketing in 2022 to our set of existing sustainability policies. After reviewing the EU Textiles Strategy as well as upcoming regulations, we are expanding our due diligence efforts deeper into our supply chain and have started to add new aspects such as logistics or products not used for sales (e.g. cars and office supplies). We have also adapted the way we communicate our sustainability efforts to consumers and younger generations. For 2023 we are planning a more formal update of the materiality analysis in accordance with the double materiality principle.
*SDG: United Nations Sustainable Development Goals
| Target area | Targets for 2025 | Performance 2022 | Status |
|---|---|---|---|
|
01 Human Rights |
Target 1: Train 100,000 direct and indirect staff members on women’s empowerment | 168,037 factory workers and 2,077 PUMA employees trained | |
| Target 2: Map subcontractors and Tier 2 suppliers for human rights risks | Tier 2 mapping completed 48 Tier 1 subcontractors mapped | ||
| Target 3: 25,000 hours of global community engagement per year | 43,000 hours | ||
|
02 Health and Safety |
Target 1: Zero fatal accidents (PUMA and suppliers) | Zero fatal accidents at PUMA Two fatal accidents at suppliers | |
| Target 2: Reduce accident rate to 0.5 (PUMA and suppliers) | 0.3 injury rate at PUMA suppliers 0.45 at PUMA |
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| Target 3: Building safety policy operational in all high-risk countries | ACCORD Bangladesh: Progress rate 91%, Signed ACCORD Pakistan Building safety assessments in 13 factories in Indonesia, India and Pakistan |
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|
03 Chemicals |
Target 1: Ensure 100% of PUMA products are safe to use | No product recall from the market | |
| Target 2: Maintain RSL compliance rate above 90% (Target changed since 2020) | RSL compliance rate of 98.5% | ||
| Target 3: Reduce organic solvent usage to under 10 gr/pair | VOC index at 13.2 g/pair | ||
|
04 Water and Air |
Target 1: 90% compliance with ZDHC Wastewater Guidelines | Conventional parameters: 98% Restricted chemicals: 99% Heavy metals: 99% |
|
| Target 2: 90% compliance with ZDHC Air Emissions Guidelines | Our core Tier 1 and Tier 2 follow local regulations | ||
| Target 3: 15% water reduction per pair or piece based on 2020 baseline | Textile: -5% Leather: -17% Apparel: -17% Footwear: -36% |
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|
05 Climate |
Target 1: Align PUMA’s climate target with 1.5 degrees global warming scenario | Applied to SBTi to approve new absolute GHG emission reduction: Scope 1 and 2 by 90%, Scope 3 by 33% in 2030 |
Scope 1 and 2 Scope 3 |
| Target 2: 100% renewable electricity for PUMA entities | 100% renewable electricity used for PUMA entities (including RECs) | ||
| Target 3: 25% renewable energy for core suppliers | 11% for Tier 1 (finished goods) 10.8% for Tier 2 (materials) (Including RECs) |
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|
06 Plastics and the Oceans |
Target 1: Eliminate plastic bags from owned and operated PUMA stores | 48% reduction compared to 2021 (189 tons), 99 tons in 2022, no more plastic bags used starting 1st January 2023 | |
| Target 2: Support scientific research on microfibers | 12 shedding tests conducted | ||
| Target 3: Research biodegradable plastics options for products | Launched RE:SUEDE as a test for biodegradability | ||
|
07 Circularity |
Target 1: Establish takeback schemes in all major markets | Hong Kong takeback scheme ongoing since 2019; US takeback ongoing (footwear) Germany (HQ), Manchester City, AC Milan, Borussia Dortmund and Olympique de Marseille rolled out, Australia rolled out | |
| Target 2: Reduce production waste to landfills by at least 50% compared to 2020 | -48% waste to landfill per footwear pair +1% waste to landfill per apparel piece |
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| Target 3: Develop recycled material options for cotton, leather and rubber | Recycled cotton and leather used in PUMA ReGen collection, recycled rubber used | ||
|
08 Products |
Target 1: Procure 100% cotton, polyester, leather and down from certified sources | 99.8% cotton 70.4% polyester 100% leather 100% down |
|
| Target 2: Increase recycled polyester use to 75% (apparel & accessories) | 51.5% recycled polyester for apparel and accessories | ||
| Target 3: 90% of apparel and accessories classified as more sustainable 90% of all footwear contains at least one more sustainable component |
79% apparel volume 46% accessories volume 61% footwear volume |
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|
09 Fair Income |
Target 1: Fair-wage assessments for the top five sourcing countries | 4 out of 5 (Bangladesh, Cambodia, Indonesia, Vietnam) | |
| Target 2: Effective and democratically elected worker representatives at all core suppliers | 48% of core Tier 1 factories covered | ||
| Target 3: Ensure bank transfer payments for all core suppliers | 99.3% core Tier 1 and Tier 2 suppliers use digital payment 99.7% of workers are paid digitally in core factories |
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|
10 Biodiversity |
Target 1: Support setting up a biodiversity SBT | Sponsored a landscape analysis report | |
| Target 2: Procure 100% cotton, leather, and viscose from certified sources | 99.8% cotton 100% leather 97.2% viscose 100% down feathers |
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| Target 3: Zero use of exotic skins or hides | New Animal Welfare Policy published |
REC: Renewable Energy Attribute Certificates, RSL: Restricted Substances List, SBT: Science-Based Target, SLCP: Social and Labor Convergence Program, Tier 1 (T1) suppliers: Supplier of finished goods, Tier 2 (T2) supplier: Supplier of materials or components, Tier 3 (T3) supplier: Supplier of yarn hides, etc., VOC: Volatile Organic Compound, ZDHC: Zero Discharge of Hazardous Chemicals
