With the FIFA World Cup, the Women’s Euro and a string of national and international competitions, there was plenty of action for our PUMA teams and players. And they did really well:
Manchester City won the Premier League, AC Milan took Italian Serie A and Palmeiras defended its Brazilian League title.
With 77 PUMA athletes taking part, PUMA Football had a great visibility on pitch at the World Cup, with the bright red Generation Fearless Pack of the new ULTRA and the FUTURE 1.4 football boots. Our fearless players such as Neymar Jr., Cody Gakpo, Christian Pulisic, Olivier Giroud, Mohammed Kudus or Memphis Depay impressed with fantastic performances.
PUMA team Morocco made history when it became the first African team ever to reach the semifinals.
At the UEFA Women's EURO, more than 70 PUMA athletes wore special editions of the FUTURE and ULTRA LIBERTY football boots in women’s specific fits. We collaborated with iconic British retailer LIBERTY to produce jerseys for our female athletes to shine on the biggest European stage.
In May, we celebrated the 10-year anniversary of the legendary Sergio Agüero goal that handed Manchester City the title in dying seconds of the 2011/2012 season with a limited-edition Manchester City 93:20 pre-match jersey and special-edition of the 93:20 ULTRA football boots. Manchester City was also the first team to wear training shirts which were made using repurposed football jerseys as part of our innovative recycling project RE:JERSEY.
Made entirely from animal-free materials, the KING Platinum 21 Vegan retains the KING signature style, touch and comfort but adds a special new spin on our iconic boot.
Our next generation football boot FUTURE Z 1.3 was launched at an event in Paris, with special appearances by Neymar Jr., Dzsenifer Marozsán and next generation stars Omari Hutchinson and Zidane Iqbal.
Our Fastest Ever Event in Munich celebrated PUMA’s history of speed and introduced our latest superfast football boot, ULTRA Ultimate, with Kinglsey Coman, Laurina Fazer, Jeremie Frimpong and Sheraldo Becker.
After the incredible summer of women’s football, PUMA partnered with freshly crowned European Champion Nikita Parris to renovate the Princes Park Methodist Centre sports field in her hometown of Toxteth (an inner-city area of Liverpool, England). The newly renovated sports field has been opened with a special event attended by her family, friends and children from Nikita’s local leisure center. The new facility is open to all children in the local area giving everyone the chance to play.