PUMA’s sustainability organization is structured and governed in multiple ways:

  • At the Supervisory Board level, with a Sustainability Committee.
  • At the Management Board level, with the responsibility for sustainability assigned to the Chief Sourcing Officer (CSO)
    • There were several Management Board meetings in 2022 with dedicated sustainability updates, on the sustainability target achievement status and more sustainable product initiatives, for example.
    • The PUMA CEO and CSO participated in our Conference of the People sustainability event focusing on collaboration, circularity and climate action. Other board members participated online.
    • Our CSO has a monthly meeting with the sustainability leads for corporate and supply chain sustainability. Topics include, for example, human rights, health and safety and chemical programs, as well as climate and water projects in the supply chain.
  • At the Functional Heads level, with an Executive Sustainability Committee
    • The Executive Sustainability Committee comprises all Functional Heads of the company, such as the Global Directors for Retail, Logistic, Legal Affairs, etc. The committee met twice in 2022, and approved, for example, the Sustainability Bonus Targets.
  • At the Product level, with a Cross-Functional Business Unit Call (monthly updates on PUMA’s more sustainable product strategy and execution)
  • At the Subsidiary level with nominated Sustainability Leads for each PUMA subsidiary (quarterly updates on PUMA sustainability strategy and performance, best practice sharing from individual subsidiaries)
  • At the Sustainability Experts level, with a corporate sustainability department and a supply chain sustainability department, as well as a sustainability function in the strategy department.


At PUMA we link performance criteria in remuneration of all leaders globally to clear and defined sustainability targets. The variable annual performance bonus is based on the achievement of PUMA’s Forever Better sustainability strategy targets.

All PUMA leaders globally, from CEO to Team Head level, have clearly defined sustainability targets as part of their annual performance bonus. These targets are aligned with PUMA's Forever Better sustainability strategy and focus on our 10FOR25 sustainability target areas, human rights, climate action, plastics and the oceans, health & safety. The targets cover 5% of the overall bonus.


Area Percentage of Bonus Corporate & Subsidiaries Target Sourcing & Supply Chain Target
Human Rights 1.25% All PUMA employees are paid a living wage; 2 hours community engagement per FTE No zero tolerance issues prevailing at year end; 100,000 workers trained on women’s empowerment
Climate Action 1.25% 100% renewable electricity for PUMAs own entities Air freight ratio for transport of goods reduced by 10% compared to 2019 10% renewable energy for core suppliers
Health & Safety 1.25% Zero fatal accidents; Injury rate below 0.5 Zero fatal accidents; injury rate below 0.5
Plastics and the Oceans 1.25% Eliminate the usage of consumer-facing plastic bags from owned and operated stores by end of 2022;
Increase percentage of recycled polyester used in apparel and accessories to at least 50%
Increase percentage of recycled polyester used in apparel and accessories to at least 50%


To ensure that the PUMA sustainability strategy covers the most relevant topics, we are using the process of a formal materiality analysis combined with stakeholder dialog and outreach.

Our stakeholder dialog includes active participation in several sustainability initiatives. In 2022 we became a member of econsense, a German partner of the World Business Council for Sustainable Development, and added Global Fashion Agenda, the organizer of main sustainability events in the fashion sector, to our list of key partnerships. Our overall investment in partnerships to accelerate and better use more sustainable materials amounts to over €  1 million.


AFIRM: Apparel and Footwear International RSL Management, BCI: Better Cotton Initiative, CDP: Carbon Disclosure Project, FESI: Federation of the European Sporting Industry, FFC: Fair Factories Clearinghouse, FSC: Forest Stewardship Council, FLA: Fair Labor Association, GIZ: German Corporation for International Cooperation, IFC: International Finance Corporation, ILO: International Labour Organization, IPE: Institute of Public and Environmental Affairs, ITC: International Training Center, RMG: Ready Made Garments, SAC: Sustainable Apparel Coalition, SLCP: Social and Labor Convergence Program, UNFCCC: United Nations Framework Convention Climate Change, WRI: World Resources Institute, WWF: World Wide Fund for Nature, ZDHC: Zero Discharge of Hazardous Chemicals Foundation

“PUMA continuously works to enact long-lasting impact for our collective future and is a valued member of Global Fashion Agenda’s diverse ecosystem. In 2022, it was a pleasure to have PUMA exchange insights at both the Copenhagen and Singapore editions of Global Fashion Summit.”

Chief Executive Officer, Global Fashion Agenda


Our first PUMA stakeholder dialog dates back to 2003. Since then we have organized 15 in-person and one virtual stakeholder meetings.

As part of our ongoing stakeholder dialog, and to expand our communication with younger generations, we launched the first Conference of the People in September 2022. With a live event in London including 200 external guests that was streamed live to over 2,000 viewers around the globe, this format allowed us to have an open conversation about the most critical sustainability challenges, such as circularity and climate change with Generation Z representatives, as well as industry experts and peers during five discussion panels. The topics of the five main conversations were: Rethinking Waste, Material World, Eco-Anxiety, Wood for the Tees and working Forever Better together.

Our PUMA CEO and CSO were joined by the CEO of Under Armor, as well as actress Naomi Harris to critically reflect on these topics, but also listen to potential solutions.

A video recording of the event is still accessible here.

We took the feedback we received during Conference of the People to heart and decided to publish a consumer-facing version of our Annual Report’s sustainability section and to engage with Gen Z ambassadors more frequently to include their feedback in our strategy and reporting.

Actress Naomi Harris in discussion with British TV presenter Ade Adeptian and sustainability activist Jack Harris during the first Conference of the People.