With our partner Kering Eyewear we established a new running sunglasses segment, high-performance running glasses and performance styles for everyday use. This running capsule impressed with technical and innovative details like flexible frames.
Every second girl experiences discomfort from disposable menstrual products like pads and tampons when exercising or participating in sport. We felt it was time to design a range of leak-proof activewear that would make sports on your period more comfortable and more protected. The PUMA x Modibodi activewear combines Modibodi’s unique patent pending Activewear Technology with world-class expertise from PUMA. This means the leggings and cycle shorts can hold approximately 2-3 tampons worth of liquid.
Together with Maybelline, we widened up our brand licensing portfolio with dual branded collaborations in China. This limited cosmetic drop boosts the regional relevance of the brand.
PUMA presented an eyewear collection which is made from 100% postconsumer recycled Nylon and made a capsule launch of solar watches with straps made from recycled ocean plastic waste.