Born in the ‘80s, celebrated in the 2000s, and reimagined today, our next-generation Slipstream sneaker combines basketball DNA with an undeniably clean and modern look. We introduced the Slipstream in a global campaign which featured a full cast of our PUMA family including Neymar Jr, LaMelo Ball, Danna Paola, Pamela Reif and others.
Parisian fashion house AMI teamed up with PUMA for two collections. Presented by Romeo Beckham and Mia Regan the debut PUMA x AMI drop elevated sportswear with minimalistic branding, a mix of neutral and bold colors, and premium materials.
The second chapter with AMI explored new stylistic horizons for stylish winter wardrobes, blending comfortably chic outdoor elements.
Taking inspiration from the streets and PUMA’s iconic sneaker SUEDE, these trainers feature a stacked rubber sole to give them an edgy, layered look. The stand-out silhouette perfectly fits PUMA ambassador and popstar Dua Lipa.
PUMA reached deep into its archives to revive the golden age of football with the Players’ Lounge collection. Paying homage to iconic ‘60s and ‘70s football style, this inclusive range of apparel, footwear and accessories was inspired by PUMA’s heritage and designed for the next generation.
Born just outside São Paulo, Brazil, the inimitable Neymar da Silva Santos Júnior has quickly ascended to the heights of the world’s most popular sport. Ahead of the World Cup, Neymar Jr. and PUMA presented an all-new collaborative collection that celebrated the ‘belo jogo’, the beautiful game. Running through the collection, a unique graphic language took inspiration from Brazilian football, São Paulo street art and several of Neymar Jr.’s most cherished tattoos.
Since 1892, Vogue has stood as the timeless epitome of fashion – depicting the trends of the past and present, and shaping those of the future. The PUMA x VOGUE summer & winter collection included daring pieces that feature allover prints and bold branding for today’s sport-fashion mavens.
PUMA’s collaboration with entertainment franchise Pokémon was playful and colorful. Drawing inspiration from fan favorites such as Pikachu, Bulbasaur, Charmander and Squirtle, the collaboration was made for people of all ages.
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