In 2022 the world’s biodiversity experts and politicians met in Montreal for the biodiversity COP 15 and agreed to conserve 30% of the world’s land and oceans by 2030.
Consequently, we have dedicated one of our 10FOR25 sustainability targets to biodiversity. While most of PUMA’s biodiversity impact is routed in the supply chain, we include biodiversity checks in our annual environmental data collection for our own offices, stores and warehouses around the globe.
These checks confirm that none of our PUMA sites are located within a protected area. We have identified one site in South Africa, as being located next to a protected area, which holds a rare species of the plant, Renosterveld Finbos. This site is an office location, and fenced off from the protected area, so that any negative impact on these plants can be excluded.
There are green roofs on our German headquarters, as well as our (outsourced) German central logistics center, which offer additional habitats for insects as well as wildflower meadows and beehives to allow for an active bee population at both sites.
|Science-Based Target (SBT)||Fund Biodiversity Landscape Report||Joined Fashion Pact activities on biodiversity||SBT set|
|Cotton (BCI** and/or recycled)||99.8%||99%||100%|
|Leather (LWG-certified tanneries)||100%||99.9%||100%|
|Sustainably sourced viscose / MMCF||97%||38%||100%|
|Cardboard and paper (FSC and/or recycled)||99.4%***|| 99%
(product packaging supply chain)
|Number of vegan styles||141||16||NA|
Many species, including plants, animals, bacteria and fungi are being threatened with extinction due to human activities such as deforestation, putting the earth’s magnificent biodiversity at risk. Apparel supply chains are directly linked to soil degradation, conversion of natural ecosystems and waterway pollution.
Two thirds of apparel shoppers say that limiting the impact on climate change is now more important to them than before COVID-19.*
PUMA is a signatory of the Fashion Pact, a global initiative of companies in the fashion and textile industry (ready-to-wear, sport, lifestyle and luxury), all committed to a common core of key environmental goals in three areas mitigating global warming, restoring biodiversity and protecting the oceans.
Biodiversity loss and climate change are interdependent and mutually reinforcing. For example, protecting forests could help reduce greenhouse gas emissions. In turn, the rise of global temperatures increases the risk of species extinction. In 2019 PUMA published its science-based emissions target (SBT) with the SBT Coalition and joined the Fashion Pact. In 2022 this science-based emissions target was updated and aligned with a 1.5-degree climate pathway.
Please see the Climate section of this report for climate action and progress.
Most of the negative impact on biodiversity comes from three stages in the value chain – raw material production, material preparation and processing, and end of life.
To mitigate the risk of biodiversity loss due to the production process, we address environmental pollution risk through our targets and suppliers’ program on climate, chemicals, water and air.
In 2021 we developed roadmaps for water and waste, which can be found in the Water and Air, Plastics and the Oceans sections of this report. In 2022 we developed a biodiversity roadmap using the Fashion Pact Biodiversity Strategy Tool Navigator that is in line with SBTN recommendations.
*Biodiversity: The next frontier in sustainable fashion – McKinsey.
Scope: Cotton, Leather, Rubber, Paper, MMCF, Synthetics, Wool
Below are key focus areas for the coming years. Some actions were taken in 2022 and are reported in this report.
In 2021 we published the PUMA biodiversity policy and animal welfare policy, to create a framework for our approach related to biodiversity and animal welfare. These policies are available for download on our website.
As part of the Fashion Pact, we commit to support the development of science-based targets on biodiversity.
“We congratulate PUMA for their active engagement in providing direction and guidance for the fashion industry to act for the preservation of biodiversity through the sponsoring of the Biodiversity Landscape Analysis. We strongly acknowledge their courageous leadership in moving ahead and developing a biodiversity roadmap in line with science-based target for nature recommendations. These are the critical first steps to understanding our impact as an industry and transforming companies’ relationship with nature.”
EVA VON ALVENSLEBEN
Executive Director and Secretary General, The Fashion Pact
To help the protection of endangered forests and species, PUMA commits not to use any wood or wood-derived fabrics made from ancient and endangered forests.
At PUMA we care for the welfare of animals. We do not accept the use of animal products which originate from animals which have been treated inhumanely. Therefore, we aim to implement high welfare and traceability standards and have published an Animal Welfare Policy. PUMA consults animal protection organizations on a regular basis to review our policy and actions. As a concrete action to support animal welfare, we will phase out the use of kangaroo leather during 2023.
“PUMA’s willingness to do better for animals is shown through their continuous steps forward to improve their animal protection policies, including most recently to end their use of Kangaroo skin and joining the Fur Free Retailer Program. PUMA’s progress is admirable, and we commend their team for their dedication to sustaining this positive journey.”
Textile Campaigner and Corporate Manager, FOUR PAWS
PUMA’s CDP Forestry score improved from C in 2021 to B- in 2022. PUMA’s rating is better than the average performance of the sector (textile and fabric goods) with an average rating of C. The overall global average rating stands at C.