How will megatrends like the Metaverse change our interaction with consumers? ”
Where does creativity and innovation come from? ”
What could be some of the sneaker trends of the future? ”
Listen to our Brand Marketing Podcast below to find out!
Cultural icon, entrepreneur and philanthropist Shawn ‘JAY-Z’ Carter, inspired PUMA’s “Only See Great” campaign and staying true to this theme, PUMA’s Chief Brand Officer Adam Petrick and Global Creative Director Heiko Desens discuss the past year and share their thoughts on the most important developments for the future when it comes to innovation, sports and upcoming trends.
This audio recording was made at the beginning of February 2022 at the PUMA Headquarters recording studio in Herzogenaurach, Germany.