Take your kid with you to your outdoor adventures and run together with PUMA and CYBEX. In 2021, we collaborated with German company CYBEX and developed two jogging strollers that support parents’ needs without sacrificing style – The ZENO Multisport Stroller & lightweight lifestyle fitness Jogger AVI. The strollers were inspired by the trend for moms and dads to include babies in their healthy fitness lifestyle.
Our long-term Partner Kering Eyewear for sunglasses and optical frames, created an exciting new eyewear collection, including high performance and active styles. The glasses will look stylish both at the desk and the gym. The campaign was supported by PUMA football player Eric Maxim Choupo-Moting, bringing sport culture center stage.
Kering Eyewear also launched a high-performance capsule of sunglasses for runners, combining technical details with a focus on comfort, flexibility, and stability.
Empowered people, cleaner planet — from the first mile forward. In partnership with First Mile and PUMA’s licensing partner for fashion watches Fossil, we launched a curated capsule of sustainable solar watches with straps made from recycled ocean plastic waste.
Other PUMA licensing partnerships continue to be in place in the safety segment with German companies Watex (work and safety wear) and ISM (safety shoes), with Portuguese SKINVADERS for Digital Skins and Dutch PLAYSEAT for gaming chairs.
PUMA Licensed Products complement the existing core PUMA product range. By developing specific partnerships for innovative products, we also boost the regional relevance of our brand.
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