Red Bull Racing Honda driver Max Verstappen finished one of the most exciting Formula 1 seasons ever with his first Drivers’ Title. To mark this amazing achievement, we produced a special golden race boot for him. But there was more to celebrate for PUMA’s sponsored teams in Formula 1 (Mercedes-AMG Petronas, Red Bull Racing Honda, and Scuderia Ferrari) as they occupied the Top 3 of the Constructors’ Championship and the Top 5 in the Drivers’ Championship consisted exclusively of PUMA athletes. As part of our ONLY SEE GREAT campaign, we showed our appreciation for the amazing career of seven-time World Champion Lewis Hamilton by designing a special Speedcat Pro Spectra race boot for him.
Outside of Formula 1, our partners BMW, Porsche, and Team Penske also enjoyed successful seasons in their respective competitions.
To show our commitment to women in motorsports, we entered the W Series, a competition exclusively for female drivers, with our very own team. Throughout the season, we supplied every driver in the W Series with racewear, which was designed specifically for the female body. As part of our brand campaign, SHE MOVES US, the PUMA W Series team and the entire paddock joined PUMA’s breast cancer awareness initiative with signature race gear featuring the emblematic pink ribbon.
We took a high-fashion approach in 2021 with our long-standing partner Ferrari, when we introduced our ION F footwear. Using sophisticated materials, the Ferrari ION F sneakers by PUMA were aimed both at motorsport enthusiasts and fashion-conscious consumers. This approach, which fused high-quality materials with first-rate executions, was also reflected in our motorsport-inspired collection in collaboration with Italian fashion brand Nemen.
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