PUMA employees are fun, diverse, and unique. Just like our headwear! A beanie is one of those accessories that looks good on anyone. That’s beautiful if you ask us. To show this, we featured our very own employees in PUMA’s 2021 campaign “A Hat for Every Head”. Each member of the PUMA Family is different and brings something amazing to the team no matter their background. What do they have in common? They all look really good in a PUMA beanie.
Practical and stylish! One highlight in 2021 was our PUMA Sense bag collection. The bags are all fully vegan, with plenty of room for your daily necessities. The silhouettes are inspired by the iconic grip bags from the 70s. The strap on the shoulder proudly displays “1948” – The year PUMA was founded.
We were happy to have Winnie Harlow on board as a global brand ambassador for the collection. Her fun personality and unique taste made her a perfect match for this product campaign. Other ambassadors, like singer and actress Danna Paola in Mexico, also endorsed the collection locally.
Since 2016, we have been the outfitter for the Red Bull Racing Honda F1 team, supplying not just performance racewear but also Accessories. After the nail-biting season finale and the first-ever Formula 1 title for Max Verstappen, the personalized driver caps developed for Max and Checo Perez provided great visibility and generated very high volumes on a global level.