Additional Information

Segment reporting is based on geographical areas of responsibility in accordance with the PUMA internal reporting structure, with the exception of stichd. The geographical area of responsibility corresponds to the business segment. Sales revenue, the operating result (EBIT) and other segment information are allocated to the corresponding geographical areas of responsibility according to the registered office of the respective Group company.

The internal management reporting includes the following reporting segments: Europe, EEMEA (Eastern Europe, Middle East, Africa, India and Southeast Asia), North America, Latin America, Greater China, Rest of Asia/Pacific (excluding Greater China and Southeast Asia) and stichd. These are reported as reportable business segments in accordance with the criteria of IFRS 8.

The reconciliation includes information on assets, liabilities, expenses and income in connection with centralized functions that do not meet the definition of business segments in IFRS 8. Central expenses and income include in particular central sourcing, central treasury, central marketing and other global functions of the Company headquarters.

The Company’s main decision-maker is defined as the entire Management Board of PUMA SE.

With the exception of sales of goods by stichd amounting to € 39.2 million (previous year: € 30.0 million), there are no significant internal sales between the business segments, which are therefore not included in the presentation.

The operating result (EBIT) of the business segments is defined as gross profit less the attributable other operating expenses plus royalty and commission income and other operating income, but not considering the costs of the central departments and the central marketing expenses.

The external sales, operating result (EBIT), inventories and trade receivables of the business segments are regularly reported to the main decision-maker. Amounts recognized by the Group from the intra-group profit elimination on inventories in connection with intra-group sales are not allocated to the business segments in the way that they are reported to the main decision-maker. Investments, depreciation and non-current assets at the level of the business segments are not reported to the main decision-maker. Intangible assets are allocated to the business segments in the manner described in chapter 11. Segment liabilities, the financial result and income taxes are not allocated to the business segments and are therefore not reported to the main decision-maker at the business segment level.

Non-current assets and depreciation comprise the carrying amounts and depreciation of property, plant and equipment, right-of-use assets and intangible assets during the past financial year. The investments comprise additions to property, plant and equipment and intangible assets.

Since PUMA is active in only one business area, the sporting goods industry, products are additionally allocated according to the footwear, apparel and accessories product segments in accordance with the internal reporting structure.

Segment Reporting 1-12/ 2021

T.62 Business Segments (€ million)

	External Sales		EBIT		Investments
	1-12/2021	1-12/2020	1-12/2021	1-12/2020	1-12/2021	1-12/2020
Europe	1,523.6	1,229.3	146.1	104.4	58.5	44.7
EEMEA	975.1	688.0	214.6	129.1	34.8	11.8
North America	1,969.2	1,349.5	394.8	160.6	20.1	23.3
Latin America	630.9	403.2	151.6	59.2	14.1	3.3
Greater China	766.9	788.9	137.8	209.6	15.9	17.0
Asia/ Pacific (without Greater China)	533.4	460.0	61.2	33.3	7.3	7.4
stichd	406.2	315.5	101.7	79.0	20.9	3.3
Total business segments	6,805.4	5,234.4	1,207.7	775.2	171.6	110.8

	Depreciation		Inventories		Trade Receivables (3rd)
	1-12/2021	1-12/2020	12/31/2021	12/31/2020	12/31/2021	12/31/2020
Europe	54.4	48.3	364.6	343.0	164.3	117.4
EEMEA	43.7	42.5	221.0	176.9	126.2	85.6
North America	56.0	52.1	469.9	260.5	187.1	112.2
Latin America	14.8	14.1	140.3	96.8	120.4	101.5
Greater China	39.4	41.6	200.5	156.3	65.9	56.8
Asia/ Pacific (without Greater China)	32.2	32.6	84.5	89.7	119.5	83.9
stichd	7.8	8.0	79.1	75.4	61.7	47.0
Total business segments	248.4	239.2	1,559.8	1,198.7	845.1	604.5

T.62 CONTINUATION T.62 BUSINESS SEGMENTS (€ million)

	Long-term Assets
	12/31/2021	12/31/2020
Europe	474.6	421.5
EEMEA	164.8	114.6
North America	534.4	495.1
Latin America	75.0	63.7
Greater China	79.1	86.1
Asia/ Pacific (without Greater China)	158.3	162.2
stichd	194.1	176.8
Total business segments	1,680.4	1,520.1

T.63 Product External Sales (€ million) Gross Profit Margin (in %)

	External Sales		Gross Profit Margin
	1-12/2021	1-12/2020	1-12/2021	1-12/2020
Footwear	3,163.6	2,367.6	47.3%	45.7%
Apparel	2,517.3	1,974.1	48.9%	48.5%
Accessories	1,124.5	892.7	47.1%	47.0%
Total	6,805.4	5,234.4	47.9%	47.0%

Reconciliations

T.64 RECONCILIATIONS (€ million)

	EBIT
	1-12/2021	1-12/2020
Total business segments	1,207.7	775.2
Central areas	-280.4	-262.3
Central expenses Marketing	-370.2	-303.8
Consolidation	0.0	0.0
EBIT	557.1	209.2
Financial result	-51.8	-46.8
EBT	505.3	162.3

	Investments		Depreciation
	1-12/2021	1-12/2020	1-12/2021	1-12/2020
Total business segments	171.6	110.8	248.4	239.2
Central areas	35.9	36.9	39.0	36.5
Consolidation	0.0	0.0	0.0	0.0
Total	207.5	147.7	287.3	275.7

	Inventories		Trade Receivables (3rd)		Long-term assets
	12/31/2021	12/31/2020	12/31/2021	12/31/2020	12/31/2021	12/31/2020
Total business segments	1,559.8	1,198.7	845.1	604.5	1,680.4	1,520.1
Not allocated to the business segments	-67.6	-60.7	2.9	16.5	204.4	207.9
Total	1,492.2	1,138.0	848.0	621.0	1,884.8	1,728.0

26. Notes to the Cash Flow Statement

The cash flow statement was prepared in accordance with IAS 7 and is structured based on cash flows from operating, investing and financing activities. The indirect method is used to determine the cash outflow/inflow from operating activities. The gross cash flow, derived from earnings before income tax and adjusted for non-cash income and expense items, is determined within the cash flow from operating activities. Cash outflow/inflow from operating activities, reduced by investments in property, plant and equipment as well as intangible assets is referred to as free cash flow.

The cash and cash equivalents reported in the cash flow statement include all cash and cash equivalents shown in the balance sheet under the item "Cash and cash equivalents", i.e. cash on hand, cheques and current bank balances including short-term financial investments.

The following table shows the cash and non-cash changes in financial liabilities in accordance with IAS 7.44A:

T.65 RECONCILIATION OF FINANCIAL LIABILITIES TO THE CASH INFLOW/ OUTFLOW FROM FINANCING ACTIVITIES 2021 (€ million)

			Non-cash changes		Cash changes
	Notes	As of Jan. 1, 2021	Currency changes	Others	Cash changes	As of Dec. 31, 2021
Financial liabilities
Lease liabilities	10	931.7	38.9	213.7	-160.9	1,023.4
Current financial liabilities	13	121.4	0.5	0.0	-53.4	68.5
Non-current financial liabilities	13	145.0	0.0	0.0	166.5	311.5
Total		1,198.1	39.4	213.7	-47.8	1,403.4

T.66 Reconciliation of financial liabilities to the cash inflow/outflow from financing activities 2020 (€ million)

			Non-cash changes		Cash changes
	Notes	As of Jan. 1, 2020	Currency changes	Others	Cash changes	As of Dec. 31, 2020
Financial liabilities
Lease liabilities	10	745.3	-60.5	381.8	-135.0	931.7
Current financial liabilities	13	10.2	-1.3	0.0	112.5	121.4
Non-current financial liabilities	13	163.3	0.0	0.0	-18.3	145.0
Total		918.8	-61.7	381.8	-40.7	1,198.1

T.67 (€ million)

	2021	2020
From license, promotional and advertising agreements:
2022 (2021)	301.3	286.1
2023 – 2026 (2022 – 2025)	650.4	617.6
from 2027 (from 2026)	205.4	244.4
Total	1,157.1	1,148.1

As is customary in the industry, the promotional and advertising agreements provide for additional payments on reaching pre-defined goals (e.g., medals, championships). These are contractually agreed, but by their nature cannot be predicted exactly in terms of their timing and amount.

In addition, there are other financial obligations totaling € 160.8 million, of which € 129.5 million relate to the years from 2023. These include service agreements of € 157.9 million as well as other obligations of € 2.8 million.

29. COMPENSATION OF THE MANAGEMENT BOARD AND SUPERVISORY BOARD

Disclosures pursuant to Section 314 (1) No. 6 HGB (German Commercial Code [Handelsgesetzbuch])

COMPENSATION OF THE MEMBERS OF THE MANAGEMENT BOARD

The total compensation paid to the members of the Management Board in the financial year 2021 was € 10.5 million (previous year: € 6.5 million).

For other share-based payments, please refer to chapter 18.

TOTAL COMPENSATION PAID TO FORMER MEMBERS OF THE MANAGEMENT BOARD

The total remuneration of former members of the Management Board and their surviving dependents amounted to € 1.1 million in the financial year 2021 (previous year: € 0.2 million).

In addition, there were defined benefit pension obligations to former members of the Management Board and their widows/widowers amounting to € 2.8 million (previous year: € 3.2 million) as well as defined contribution-based pension obligations from deferred compensation of former members of the Management Board and Managing Directors amounting to € 17.2 million (previous year: € 11.3 million). Both items were recognized as liabilities within pension provisions to the extent they were not offset against asset values of an equal amount.

SUPERVISORY BOARD COMPENSATION

The compensation paid to the Supervisory Board comprised fixed compensation and additional compensation for committee activities, and amounted to a total of € 0.2 million (previous year: € 0.1 million).

30. DISCLOSURES RELATED TO NON-CONTROLLING INTERESTS

The summarized financial information about subsidiaries of the Group in which non-controlling interests exist is presented below. This financial information relates to all companies with non-controlling interests in which the identical non-controlling shareholder holds an interest. The figures represent the amounts before intercompany eliminations.

Evaluation of the control of companies with non-controlling interests:

The Group holds a 51% capital share in PUMA United North America LLC, PUMA United Canada ULC and Janed Canada LLC (inactive company). With these companies, there are profit-sharing arrangements in place which differ from the capital share for the benefit of the respective identical non-controlling shareholder. PUMA receives higher license fees in exchange.

The contractual agreements with these companies respectively provide for PUMA a majority of the voting rights at the shareholder meetings and thus the right of disposal regarding these companies. PUMA is exposed to fluctuating returns from the turnover-based license fees and controls the relevant activities of these companies. The companies are accordingly included in the consolidated financial statements as subsidiaries with full consolidation with recognition of non-controlling interests.

The non-controlling interests existing on the balance sheet date relate to PUMA United North America LLC, PUMA United Canada ULC and Janed Canada, LLC (inactive) with € 65.2 million (previous year: € 41.5 million).

The following tables show a summary of the financial information for subsidiaries with non-controlling interests:

T.68 ASSETS AND LIABILITIES (€ million)

	12/31/2021	12/31/2020
Current assets	105.1	51.9
Non-current assets	3.8	3.5
Current liabilities	39.5	14.6
Non-current liabilities	0.0	0.0
Net assets	69.5	40.8
Net assets attributable to non-controlling interests	65.2	41.5

T.69 INCOME STATEMENT (€ million)

	2021	2020
Sales	422.9	258.0
Net income	67.9	40.1
Profit attributable to non-controlling interests	67.2	44.2
Other comprehensive income of non-controlling interests	4.3	-3.9
Total comprehensive income of non-controlling interests	71.5	40.4
Dividends paid to non-controlling interests	47.8	45.6

T.70 CASH (€ million)

	2021	2020
Net cash from operating activities	52.8	48.4
Net cash used in investing activities	0.0	0.0
Net cash used in financing activities	-52.4	-49.2
Changes in cash and cash equivalents	0.4	-0.8

31. Related Party Relationships

In accordance with IAS 24, relationships to related companies and persons that control or are controlled by the PUMA Group must be reported. All natural persons and companies that can be controlled by PUMA, that can exercise relevant control over the PUMA Group or that are under the relevant control of another related party of the PUMA Group are considered as related companies or persons within the meaning of IAS 24.

As of December 31, 2021, there was one shareholding in PUMA SE that exceeded 10% of the voting rights. This is held by the Pinault family via several companies that the family controls (in order of proximity to the Pinault family: Financière Pinault S.C.A., Artémis S.A.S. and Kering S.A.). The shareholding of Kering S.A. in PUMA SE amounts to approximately 4.0% of share capital according to Kering S.A.’s press release from May 27, 2021. Together, Artémis S.A.S. and Kering S.A. hold 32.5% of the share capital. Since Artémis S.A.S. and Kering S.A. hold more than 20% of the voting rights in PUMA SE, they are presumed to have significant influence according to IAS 28.5 and IAS 28.6. They and all other companies directly or indirectly controlled by Artémis S.A.S. that are not included in the consolidated financial statements of PUMA SE are considered as related parties in the following.

In addition, the disclosure obligation pursuant to IAS 24 extends to transactions with associated companies as well as transactions with other related companies and persons. These include non-controlling interests in particular.

Transactions with related companies and persons largely concern the sale of goods and services. These were concluded under normal market conditions that are also customary with third parties.

The following overview illustrates the scope of the business relationships:

T.71 (€ million)

	Deliveries and services rendered		Deliveries and services received
	2021	2020	2021	2020
Companies included in the Artémis Group	0.0	0.0	0.0	0.0
Companies included in the Kering Group	1.8	1.7	0.1	0.2
Other related companies and persons	0.0	0.0	23.0	17.1
Total	1.8	1.7	23.1	17.3

T.72 (€ million)

	Net receivables from		Liabilities to
	2021	2020	2021	2020
Companies included in the Artémis Group	0.0	0.0	0.0	0.0
Companies included in the Kering Group	0.4	0.0	0.0	0.0
Other related companies and persons	0.0	0.0	15.0	5.5
Total	0.4	0.0	15.0	5.5

In addition, dividend payments of € 47.8 million were made to non-controlling interests in the financial year 2021 (previous year: € 45.6 million).

Receivables from related companies and persons are, with one exception, not subject to value adjustments. Only with respect to the receivables from a non-controlling shareholder and its group of companies were gross receivables in the amount of € 52.2 million adjusted in value for a subsidiary of PUMA SE in Greece as of December 31, 2021 (previous year: € 52.2 million). As in the previous year, no expenses were recorded in this respect in the financial year 2021.

Classification of the remuneration of key management personnel in accordance with IAS 24.17:

The members of key management personnel in accordance with IAS 24 are the Management Board and the Supervisory Board. These are counted as related parties.

In the financial year 2021, the remuneration of the members of the Management Board of PUMA SE for short-term benefits amounted to € 5.4 million (previous year: € 1.8 million), for post-employment benefits to € 0.4 million (previous year: € 0.4 million) and the share-based remuneration to € 4.7 million (previous year: € 4.3 million). Furthermore, no remuneration was granted in the form of other long-term benefits or in the form of termination benefits in the reporting year (previous year: € 0.0 million). Accordingly, the total expense for the financial year 2021 amounts to € 10.5 million (previous year: € 6.5 million).

In the financial year 2021, the remuneration of the members of the Supervisory Board of PUMA SE for short-term benefits amounted to € 0.2 million (previous year: € 0.1 million).