Our athletes rocked Tokyo this summer and we gave them the tools to put in their best performance! Together with our Formula 1 partner Mercedes AMG Petronas, we created our fastest, lightest, and most propulsive track & field spike to date. By applying engineering insights from the world of automotive design, the spikes of the FASTER+ project powered our Norwegian athlete Karsten Warholm to a new World Record and Olympic Gold in 400m hurdles. Canadian sprinter André De Grasse also secured an Olympic Gold medal in the 200m event in his FASTER+ spikes.
PUMA-sponsored athletes gathered a total of 22 Gold, 24 Silver, and 20 Bronze medals, while PUMA-sponsored Federations scored 11 Gold, 8 Silver and 7 Bronze medals.
Karsten Warholm, clocked in 45.94s over 400m hurdles, breaking his own world record of 46.70s. In a much-acclaimed race – labelled the ‘Best Race in Track & Field History’ – the 25-year-old Norwegian was said to have not only broken his own world-record but destroyed it.
26-year-old Canadian sprinter André de Grasse raced to Gold over 200m in 19.62s and claimed Bronze in the 100m race in 9.89 seconds.
27-year-old American Molly Seidel had only run two marathons before competing at the Tokyo Olympics. Wearing her Deviate Elite shoes, she finished in a time of 2:27:46
For what was the first time in athletics in the last 113 years, PUMA athlete Gianmarco Tamberi and Mutaz Essa Barshim decided to share the gold medal in the men's high jump, a true symbol of sportsmanship.
Pole vaulter Mondo Duplantis claimed his first Olympic title when he cleared 6.02m to win gold, but also attempted 6.19m, one centimeter higher than his previous best of 6.18m, the current world-record.
Jamaica’s Hansle Parchment surprised the world in an incredibly tight 110m hurdles final when he beat the undisputed favorite Grant Holloway, who had not lost a hurdles race since August last year.
With a jump of 17.98m, Portuguese PUMA athlete and Olympic debutant Pedro Pichardo won gold in the triple jump, setting a new national record for Portugal, and winning the first gold medal for his country of any kind since 2008, and only the fifth ever.
Years of research and testing went into the five new styles for running which PUMA launched in 2021: Deviate, Deviate Elite, Velocity, Liberate, and Eternity. They all have one ingredient in common: our own NITRO foam, which is infused with nitrogen gas through an innovative new process that improves responsiveness and cushioning and makes the shoes extremely lightweight. Our new running range includes specially engineered designs for female runners, most importantly a brand-new women’s last developed for the female foot. In the second half of 2021, PUMA Running added an additional four styles, all featuring NITRO foam: Magnify, Electrify, Deviate WTR, and Voyage GTX.
Our new running products received media awards from the likes of Believe in the Run, Italian magazine RUNLOVERS, The Run Testers in the U.K., and even an Editor’s Choice award and cover from Runner’s World magazine.
PUMA completely reconfigured the industry’s basic cross-training shoe in 2021, with the all-new FUSE strength trainer. Our PUMA athletes shared their training insights to engineer a shoe that is made to withstand the toughest of workouts.
With the launch of FUSE, we announced new partnerships with several community organizations that focus on health and wellness within the fitness space, including The OUT Foundation and Barbells for Boobs.
In support of Breast Cancer awareness month in October, PUMA and Barbells for Boobs launched a limited-edition apparel collection.