75 years
of PUMA:

The “Sportschuhfabrik Rudolf Dassler (RUDA)” is registered as a business in January 1948. Ten months later, the PUMA brand is officially born.

Originally created to stabilise the foot inside the shoe, the Formstrip becomes the PUMA trademark found on almost all of PUMA’s footwear.

Tommie Smith wins gold in the 200m sprint and uses his victory to protest against racism: together with John Carlos (bronze medal winner), he raises his fist to the sky.

The lightness, softness and comfort of the PUMA KING make it a revolutionary product. Pelé won the World Cup title wearing these iconic boots, followed by Diego Maradona a few years later.

Walt Frazier makes a name for himself on and off the basketball court. Known for his off-court signature style, he earns himself the nickname “Clyde” after the movie character from “Bonnie and Clyde”. When he asked for a custom-made pair of basketball shoes, PUMA was immediately in the game – thus the PUMA CLYDE is born.

17-year-old Boris Becker is the youngest, the first unseeded and the first German to win Wimbledon. Thanks to him and athletes like Guillermo Vilas, PUMA becomes one of the most popular tennis brands.

The RS-Computer is the first computer shoe worldwide. It gives runners the ability to compare their runs and improve their technique.

PUMA footballer and captain of the German national team Lothar Matthäus wins the World Cup. Today, he is still the only German to be awarded “World Player of the Year”.

As a first, PUMA merges sports and fashion. In collaboration with star designer Jil Sander, the lifestyle versions of the KING and EASY RIDER are developed.

PUMA acquires COBRA Golf, a brand known for technology-rich, game-changing equipment. Together, they produce a full 360 package of innovative golf products and fashion-forward styles.

PUMA and Rihanna join forces for the first time. The first collaboration becomes an instant classic as the PUMA CREEPER is born.

PUMA reintroduces the basketball category to its business portfolio and appoints entertainment and cultural icon Shawn Carter, better known as Jay-Z, as Creative Director for Basketball.

PUMA signs a long-term partnership with the City Football Group, making it the biggest football deal in its history.

PUMA Athlete Lewis Hamilton wins his seventh Formula One World Championship, equalling with Michael Schumacher for the most won championships.

PUMA signs Neymar Jr., one of the brightest stars of his generation, and brings back the legacy of the KING.

With a height of 6.23m, PUMA Athlete Armand “Mondo” Duplantis continues to prove he is superhuman by setting the pole vault world record for a seventh time.

PUMA celebrates 75 years of history in sports, culture and innovation. From the spikes that helped Usain Bolt set his world records and which powered Merlene Ottey, Shericka Jackson, Heike Drechsler and many others to World Championship titles, to the football boots in which legendary players such as Diego Maradona or Pelé scored their many goals: PUMA has forever stood with the world’s most successful athletes.