OFFICIAL LICENSING PARTNER OF FORMULA 1
Starting in 2024, PUMA will be the official supplier at Formula 1 races, having the right to produce F1 branded apparel, footwear and accessories. PUMA will also equip Formula 1 staff and create Formula 1 fanwear. The contract includes exclusive rights to sell F1 fanwear and fanwear of all ten teams on race weekends.
A$AP ROCKY BECOMES CREATIVE DIRECTOR FOR PUMA X F1
As part of a new, long-term partnership with PUMA, music artist, creative, and designer A$AP Rocky will focus his energy and efforts on F1. A$AP Rocky will develop bespoke collections, which will explore the impact that streetwear and fashion play beyond the track.
WELCOME TO THE FASTEST BRAND
PUMA welcomed Mercedes-AMG Motorsport as a partner and will provide all AMG factory drivers with GT Sportswear, the company’s high-performance fireproof race gear.
PUMA also signed a multi-year global partnership with Formula 1 team Williams Racing.
FASTER. MONZA
Not everyone can drive on an F1 track, but thanks to PUMA, everyone had the chance to run it. "Faster. Monza” pushed the limits of both Formula 1 and fitness, welcoming over 200 participants to savour the thrill of running a lap around the legendary Monza track – an experience that went beyond mere running.
RICH HISTORY IN MOTORSPORT
We kicked off the 2023 Formula 1 season with a special event in Bahrain – featuring race driver Mick Schumacher and several PUMA experts – to celebrate our legacy in Motorsport culture and to discuss the importance of innovations in racewear production.
FOREVER.RACING.
PUMA was at the heart of the Las Vegas Grand Prix, celebrating its rich history in the world of motorsport. Not only did we host an incredible series of events, but we also launched our PUMA & Formula 1® Las Vegas Collection.
