FOOTBALL BOOTS MADE FOR HER
PUMA enjoyed great visibility on the pitch at the FIFA Women’s World Cup with two national teams – Switzerland and Morocco – and about 90 PUMA Athletes playing in the tournament. As part of its commitment to women in football, PUMA offered all football boots in women’s specific fits.
Ahead of the tournament, PUMA celebrated the brilliance of the women’s game and the next generation of female players with the Brilliance Pack, featuring special versions of the FUTURE, ULTRA and KING.
ON TOP OF THE GAME
PUMA team Manchester City continued to redefine the game of football by winning the Treble.
WELCOME TO THE PUMA FAM
In 2023, PUMA welcomed some exciting new players to the #PUMAFam, including Jack Grealish, Xavi Simons and Kai Havertz.
We also signed new partnerships with football federations CAF in Africa and CONMEBOL in South America. Through these partnerships, we will provide equipment such as the official match balls and referee uniforms for their tournaments.
K-BETTER IS KING
PUMA redesigned its legendary KING football boot with K-BETTER, a completely new, non-animal based upper material, to deliver exceptional performance without kangaroo leather. We were so convinced by the performance of K-BETTER that we’ve stopped producing football boots with kangaroo leather altogether.
NEYMAR JR. GIVES BACK TO HIS COMMUNITY
PUMA launched a special collection with the Instituto Neymar Jr., a community center founded by Neymar Jr. to support underprivileged youth in his old Praia Grande neighbourhood, near Santos. For this special edition collection, PUMA worked with children from the Instituto to create graphics inspired by the Brazilian idol.
