NITRO SQD TECHNOLOGY
The next generation of PUMA Hoops shoes were designed to maximize all aspects of the game. All-Pro NITRO features NITRO™ SQD foam: a soft inner layer of NITRO™ foam for cushioning combined with a firm outer layer of NITRO™ foam for multi-directional movements.
A THIRD SIGNATURE SNEAKER FOR LAMELO
PUMA Hoops also saw a fascinating collaboration with NBA Star LaMelo Ball’s official lifestyle brand, where we created the LaFrancé Collection, which debuted the MB.03, LaMelo Ball’s third signature sneaker with PUMA. It represents an elevated, luxurious twist, weaving in a dramatic, yet romantic, take to on-court and off-court fashion.
FIGHT AGAINST BREAST CANCER
LaMelo Ball also joined PUMA to raise breast cancer awareness in October. This significant collaboration saw PUMA Hoops joining forces with Susan G. Komen®, the world’s leading non-profit breast cancer organisation that works to save lives and end breast cancer forever through research and advocacy.
ELEMENTS OF NATURE
PUMA and WNBA MVP and Champion Breanna Stewart launched a second signature shoe collection. The Stewie 2 Earth design was inspired by the elements of nature, representing Stewie’s ability to be a force of nature both on and off the court.
THE YOUNGEST ATHLETE WITH A SIGNATURE SHOE
O.D.D. – Overly Determined to Dominate is Scoot Henderson’s personal mantra. The PUMA Athlete is the youngest to ever receive a signature shoe before entering the NBA. The debut colourway of the All-Pro NITRO celebrated Scoot with an ode to long nights spent working hard and the neon vibes of a 24-hour diner.
